Early on, it was a car to make 'weak men strong, and strong men invincible.' The Ford Mustang's marketing has come a long way in 50 years, yet one thing has remained constant: 'It's a car that's always been advertised to people's most personal wishes.'... Watch The Video »
The Mustang’s runaway success after its April 1964 debut left most of Ford Motor Co.’s rivals scrambling to develop their own pony cars.
Three years later, the Mustang had plenty of competition but no other sporty compact came close to matching the Mustang’s sales in the 1960s. Click through our gallery to see some of the Mustang's early competitors. Go to the Gallery »
When the Ford Mustang debuted, it came out in style. It was proudly displayed at the 1964 New York World’s Fair, and showcased at dealerships across the country the same day for Americans, especially the young, to see.
Mustang ads from the 1960s pitched not only the pony car’s attributes — sporty styling, standard bucket seats, V-6 engine, padded dash, floor shifter and “wall-to-wall” carpeting chief among them — but the idea that owning a Mustang could turn even a dullard into the life of the party.
So sit back, crank up some of The Fab Four, and click through our gallery to get a taste of vintage Mustang ads.
Go to the Gallery »
Two decades after the iconic Ford Mustang first debuted, designers and engineers reached a crossroads. Where to go with the future of the pony car? The story of how the Mustang nearly became a front-wheel drive, Mazda-based car for the 1989 model year is the tale of the Mustang’s closest brush with death in its 50-year history. Click through our gallery to see the design that eventually became the Ford Probe and other potential avenues Ford could have taken the car. Go to the Gallery »
To keep interest in the Mustang stoked, Ford Motor Co. has created or sanctioned the creation of special edition and limited production models almost since the day the car was born 50 years ago. From the high-performance Shelby cars to the extremely rare, race-ready Boss 302, 351 and 429 models of the late 1960s and early ’70s, to the King Cobra, SVO and anniversary models that came later, a collector could fill a warehouse with special Mustangs. Choosing just 10 is no easy feat. But we took a shot. Here’s our dream garage of special Mustangs from every era. -- Richard TruettGo to the Gallery »
The golden shine from the Mustang's spectacular launch in 1964 has long since faded. But with a series of anniversary celebrations planned this week from coast to coast, Ford aims to shower at least some of the original pony car's magic dust on the redesigned 2015 model, the first Mustang crafted for global markets.... Read More »
Just like countless other kids around the world who were captivated by the original Mustang and decided they wanted to be mechanics, designers, engineers, race car drivers, etc., I knew I would have a future under the hood of cars.... Read More »
Success has many fathers but failure is an orphan, or so the saying goes. Though many names are associated with the Ford Mustang's extraordinary half-century run, the irrepressible Lee Iacocca sits at the top of that list. If Iacocca made the Mustang, the Mustang also made Iacocca.... Read More »
Behind the record-breaking sales and cultural shockwave created by Ford Motor Co.'s original pony car was a massive advertising campaign with a scale and message that broke new ground for the era. Automotive News at the time called the Mustang's advertising bonanza "one of the largest promotional splurges in history."... Read More »
Carroll Shelby roared through the world's automotive scene like a tornado, leaving marks as a racer, automaker, marketer and businessman. He is the only man to win Le Mans as a driver, team owner and manufacturer. The name Shelby is synonymous with performance, and no one did more to burnish Ford's performance cred.... Read More »
Among the Ford Mustang's fathers, Hal Sperlich is one of the most fascinating. Sperlich gets credit for being the product-planning genius behind the Ford Mustang and Chrysler's original minivan, the vehicles that made Lee Iacocca famous.... Read More »
Americans didn’t waste any time getting behind the wheel of the first Ford Mustang. Young people flocked to the sporty, affordable car. Nearly 420,000 were driven off dealer lots in the first year – including 22,000 on the initial, craze-filled weekend.... Watch The Video »
Try to think about the Ford Mustang from a rational perspective, and its phenomenal early success just doesn't compute. The Mustang was a two-door, sporty car, the very definition of a niche product with limited appeal. It also was developed on a shoestring budget. But it roared out of the gates.... Read More »
Ford's Mustang has changed shapes many times in its 50-year gallop. For 2005, when the Mustang was rebuilt from the wheels up, nearly all of the car's signature styling cues from the 1960s and early '70s were updated. Through the years, every Mustang has had a long hood and a short decklid. The 2015 Mustang coming this fall further refines the car's DNA.... Read More »
The Mustang's runaway success after its April 1964 debut left most of Ford Motor Co.'s rivals scrambling to develop their own pony cars. Three years later, the Mustang had plenty of competition but no other sporty compact came close to matching the Mustang's sales in the 1960s.... Read More »
A 1987 issue of AutoWeek magazine featured a shocking cover story that revealed Ford's plans to build the 1989 Mustang on a Mazda front-wheel-drive platform. Howls of protest eventually prompted Ford to reverse course. The Mazda-designed Mustang, code-named ST-16, would become the Ford Probe and join the Mustang in Ford showrooms.... Read More »
In early 1964, Galpin Motors was a small dealership with a two-car showroom in San Fernando, Calif., northwest of Los Angeles. Then the Mustang thundered into the Ford lineup and nothing would be the same.... Read More »
As the 50th anniversary of the unveiling of the Mustang in New York nears, Ford has rediscovered its old marketing playbook. The company said today it will place the redesigned 2015 Mustang on the 86th floor observation deck of the famed Empire State building -- no small feat -- replicating a stunt it did with the original pony car back in 1965.... Read More »
Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17 » Watch the Video