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Upcoming Automotive News Webinars

Transforming Your Digital Dealership to Meet Consumer Demands
October 23 at 2pm ET
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Online consumers use different devices for very different reasons. Catering to their specific intentions is the first step to providing an exceptional customer experience. But customer expectations have changed and dealers must adapt to survive. Find out how to transform your dealership during this webinar! FREE


A Tale of Two Reviews: Building Consumer Trust with Credible Content and Photo Reviews
October 28 at 2pm ET
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Building a process to invite reviews from your customers is critical, but beware, not all reviews are equal! Attend to learn the difference between a “2-word, 5-star” review and one that resonates with a consumers’ needs. You will also hear best practices on how to collect the reviews that matter most and how trust is established through real, credible third-party content. FREE


The Upwardly Mobile Automotive Enterprise
November 4 at 11am ET
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Learn key findings from IBM's Mobile Enterprise survey including how automotive organizations are developing and implementing their mobile strategies, plus practical mobile capabilities that automotive organizations are deploying to improve customer service and redefine enabling processes. FREE


Joe did WHAT?! How to Protect your Dealership from Common Security Risks
November 6 at 2pm ET
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You can invest all the money you have in the best technology to protect your dealership from security threats, but if you don't have the right processes and people in place, your dealership is still at risk, and you wasted your investment! The good news is these areas are also the least expensive to fix! This webinar will help you get started. FREE


Meet the Gross Margin Assassin: Double Discounting
November 12 at 2pm ET
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Changes in dealer pricing strategy and the rise of the Internet-savvy consumer have combined to generate a major threat to dealer profitability - double discounting. Join us to learn how your dealership can avoid this problem. Hear strategies for building value and trust with your customers, so that you can improve your closing rates and hold your gross margins. FREE


Too Much Transparency? How You Can Win When Consumers See Everything Online
November 18 at 2pm ET
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Everything from reviews of your dealership to third parties analyses of your pricing bring the spotlight of the internet directly into your showroom. All of this information transparency has left many dealers unsure of what to do to succeed. Join this webinar to learn what's really happening from the consumer's perspective, and how savvy dealers can make this trend work in their favor. FREE