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Targeted digital video ads deliver preferred car colors

A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.  » READ

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans


Former Ford digital exec Monty joins PR and social media firm


Toyota defends U.S. Hispanic market lead as segment grows


More power to the redesigned Mustang


Subaru ad blitz aims to boost Legacy sales 40%


Toyota aims to hold U.S. Hispanic market lead as segment grows


Muscular Challenger bulks up its interior


Ford to tout new F-450 towing capacity, hp, torque as best in class


Slow growth masks big swings in ad budgets


Fine-tuning the pitch to women


Jeep promotion peeves participants


Finally, bow ties for Man U


Chevy ad launched for sponsorship deal with Manchester United


Access our Web site for free next week


'Transformers' star Trumpchi GS5 ready for its close-up in the U.S.


Twin Cities Automotive renamed Carousel Motor Group


GM offers school employee discounts on Chevys, GMCs, Buicks


Jerry Seinfeld pens another batch of Web ads for Acura


Ex-Subaru marketing chief Dean Evans named CEO of software firm


Hyundai fields a more athletic Sonata for '15


Chrysler, TrueCar offer discounts after crashes


Pioneer's advice: 'Build a good Web site and drive traffic to it'


Jaguar reconnects to sports-car roots


Part of Corvette-swallowing sinkhole will be preserved, museum says


TrueCar to drop 75 franchisees in policy disputes


Ford bumps Toyota as world's greenest brand, survey shows


BMW M235i tops Corvette, Porsche 911 in Consumer Reports review


No apologies from Cadillac CMO


Ford mpg strategy is at a crossroads


Audi, BMW play laser tag on high-beams


What's behind Hyundai-Kia quality win?


Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick


Auto shows' influence on sales, purchase decisions growing again, study says


Tokai Rubber changes name to Sumitomo Riko in push for overseas growth


Acura sponsoring Tiger Woods Foundation


Detroit's Casey Kasem lent voice to Chevy, Ford commercials


Porsche, reliant on SUVs for sales these days, reminds consumers of performance roots at Le Mans


Deuce Coupe gets stamp of approval


Honda cranks up music-based marketing


Lincoln's big choice yielded small crossover


VW's distracted driving ad attracts 19M views on YouTube


VW, boxed out of World Cup on TV, finds way to target fans in U.S.


MPG revisions undercut Ford marketing


Nissan uses World Cup to embrace Hispanic customers


Honda sets stage for big push into music-driven marketing


Hail on wheels? No problem as shoppers clamor for deals on damaged cars


Chrysler awards 86 Alfa franchises in U.S., Canada


Automakers oppose Pennsylvania’s bill allowing Tesla stores


Architecture tours, Cadillac style