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Targeted digital video ads deliver preferred car colors

A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.  » READ
 

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

 

Former Ford digital exec Monty joins PR and social media firm

 

Toyota defends U.S. Hispanic market lead as segment grows

 

More power to the redesigned Mustang

 

Subaru ad blitz aims to boost Legacy sales 40%

 

Toyota aims to hold U.S. Hispanic market lead as segment grows

 

Muscular Challenger bulks up its interior

 

Ford to tout new F-450 towing capacity, hp, torque as best in class

 

Slow growth masks big swings in ad budgets

 

Fine-tuning the pitch to women

 

Jeep promotion peeves participants

 

Finally, bow ties for Man U

 

Chevy ad launched for sponsorship deal with Manchester United

 

Access our Web site for free next week

 

'Transformers' star Trumpchi GS5 ready for its close-up in the U.S.

 

Twin Cities Automotive renamed Carousel Motor Group

 

GM offers school employee discounts on Chevys, GMCs, Buicks

 

Jerry Seinfeld pens another batch of Web ads for Acura

 

Ex-Subaru marketing chief Dean Evans named CEO of software firm

 

Hyundai fields a more athletic Sonata for '15

 

Chrysler, TrueCar offer discounts after crashes

 

Pioneer's advice: 'Build a good Web site and drive traffic to it'

 

Jaguar reconnects to sports-car roots

 

Part of Corvette-swallowing sinkhole will be preserved, museum says

 

TrueCar to drop 75 franchisees in policy disputes

 

Ford bumps Toyota as world's greenest brand, survey shows

 

BMW M235i tops Corvette, Porsche 911 in Consumer Reports review

 

No apologies from Cadillac CMO

 

Ford mpg strategy is at a crossroads

 

Audi, BMW play laser tag on high-beams

 

What's behind Hyundai-Kia quality win?

 

Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

 

Auto shows' influence on sales, purchase decisions growing again, study says

 

Tokai Rubber changes name to Sumitomo Riko in push for overseas growth

 

Acura sponsoring Tiger Woods Foundation

 

Detroit's Casey Kasem lent voice to Chevy, Ford commercials

 

Porsche, reliant on SUVs for sales these days, reminds consumers of performance roots at Le Mans

 

Deuce Coupe gets stamp of approval

 

Honda cranks up music-based marketing

 

Lincoln's big choice yielded small crossover

 

VW's distracted driving ad attracts 19M views on YouTube

 

VW, boxed out of World Cup on TV, finds way to target fans in U.S.

 

MPG revisions undercut Ford marketing

 

Nissan uses World Cup to embrace Hispanic customers

 

Honda sets stage for big push into music-driven marketing

 

Hail on wheels? No problem as shoppers clamor for deals on damaged cars

 

Chrysler awards 86 Alfa franchises in U.S., Canada

 

Automakers oppose Pennsylvania’s bill allowing Tesla stores

 

Architecture tours, Cadillac style