Current Issue  |  VideoMENU menu


Customers' luxury motivation turns to self-reward, execs say

The definition of luxury automotive brands, and the motivation of luxury-car shoppers, is changing from an outward-directed display of wealth to a self reward for a successful customer. That was the conclusion of a panel of luxury-brand executives at the NADA/J.D.  » READ

'Villains' campaign aims to recast Jaguar's reputation for badness


ADP Dealer Services to spin off, go public


Honda, Acura, dealers tangle for Google ads


Honda Fit raises the ante for subcompacts


Hype, hipness, price propelled the Mustang to early success


How Ford's pony car survived a brush with death


Whereabouts of the first Mustang remain a mystery


The pony car was all about personalization -- 'do your own thing'


ADP Dealer Services to spin-off and go public


Washington governor signs Tesla compromise bill


Longtime J.D. Power exec Tucker named CEO of


Honda's 'Fit Kit' skit is a hit on April Fools' Day


'15 Genesis is worthy of premium label


The upside of poking fun


New Corvette gets driven by Scarlett Johansson in 'Captain America'


Mercedes’ Sprinter fights notion that it’s unaffordable


Chevy to bring Manchester United to Michigan for match


TV spot showing crash highlights crackdown on motorist texting


GM hires Clinton administration crisis expert for recall advice


Comedian Jon Stewart rips GM over ignition switch recall


Tesla appeals N.J. ruling on direct-sales ban


Ford will redo Empire State stunt for Mustang


AutoNation has a notion it's akin to Tiffany


Buick's new 'no geezermobiles' pitch


Marchionne commits to 9-speed, says technology keeps evolving


Texas dealers argue against altering franchise laws to lure Tesla plant


Ram van falls a few fridges shy of cargo claim


VW aids dealers with winter stair-step bonuses


GM pulling Opel out of China after two decades


Barra vows 'world class process' for GM vehicle safety


Massachusetts dealership settles with the FTC over deceptive ads


Store turns union protest into an advertising pitch


Cadillac's European retail strategy may be adapted for U.S.


Chrysler 200 advances but rear seat suffers


Musk touts Tesla video ad made by recent college grads for $1,500


Toyota dominates CR list of best used cars with 11 models


Audi launches A3 campaign starring Ricky Gervais, more 'uncompromised' celebs


Marketing boss spits in Cadillac's alphabet soup


Drifting Acura brand gets own sales, marketing unit


Honesty's a good policy


GM's challenge: 'Reassure the world'


Ferrari Land theme park to open in 2016 drawing interest from AutoTrader owners Cox, Apax, report says


Chevy distances itself from viral dying-dog spot's owners considering sale of Web site business, report says


Lexus, Subaru rank high for responding to internet leads


Audi A3 gatherings target young, hip bacon lovers


Caddy spot sparks praise, draws scorn


Larry Miller Group CEO dons fake beard, joins Utah Jazz Dunk Team for 'Undercover Boss'