Current Issue  |  VideoMENU menu

Marketing

Ford seeks younger Mustang buyers with tech features

The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall.  » READ
 

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

 

Cadillac's new chief vows no retreat on pricing strategy

 

Ad campaign for redesigned Lincoln Navigator starts next month

 

Hyundai taps actor Paul Rudd as new U.S. pitchman

 

Dodge knocks off $15K to spur sales of pricey new Viper

 

Disney exec not such a goofy idea, Nissan says

 

Mazda splurges on MX-5 Miata debut and celebration

 

GM headquarters wrapped up for GMC during 'Monday Night Football'

 

Cadillac, amid U.S. sales slump, mulls more features to hold luxury prices

 

Luxury brands lead way in hiking spiffs to drive U.S. sales

 

Can sporty RC be the new face of Lexus?

 

Lincoln has high aspirations for football season's 2015 MKC campaign

 

Toyota sponsors new 'People Now' show on Web

 

Disney exec to lead Nissan U.S. marketing

 

The marketing move behind Buick's big year

 

Foam-filled Lexus NX spot too retro for America?

 

GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

 

Toyota targets shoppers with location-based mobile ad tool

 

Mercedes to ditch M-class in favor of GLE as part of renaming strategy

 

BMW joins Cadillac wooing Silicon Valley to combat Tesla

 

Ford's Quick Lane brand buys naming rights to Detroit bowl game

 

Consumer Reports judges Ram 1500 EcoDiesel tops among half-ton pickups

 

Subaru shows glitzy new global HQ befitting new stature

 

Matthew McConaughey will invite viewers to meet the Lincoln MKC

 

Search Optics purchases website rival DigiGo

 

Acura's new TLX assembly line: Twitter

 

Lesson not learned

 

Nissan stands pat on 2015 Frontier pricing, raises Xterra about $300

 

New 2015 Lincoln MKC ads star Matthew McConaughey

 

Acura TLX's new assembly line is on Twitter

 

Cadillac considers moving some staff functions to Manhattan

 

Kia brings back hamsters for Soul EV ad campaign

 

Penske Media acquires Fairchild trade magazines from Conde Nast

 

Uber hires former Obama adviser Plouffe to counter opponents

 

Dealer website provider Search Optics acquires DigiGo

 

GM expands website for owners of recalled vehicles

 

Ford begins testing first right-hand-drive Mustang

 

A Rolls for the masses: Video game adds Wraith

 

Honda digital ad budget to grow

 

Chevy big wheel gets a rude awakening to 'city life'

 

Simplify communication? Marketers will tell how at seminar

 

Kia joins Bentley in wooing the 1% crowd at Pebble Beach

 

Chevy renews Dream Cruise sponsorship for 3 more years

 

Detroit 3 and others ready to roll at annual Dream Cruise

 

Honda consolidates digital media work

 

A (virtual) Rolls-Royce for the masses

 

Even millennials bypass social media during car-buying journey

 

Race a concept car? Gamers get to put virtual designs to the test

 

Tesla Model S has 'more than its share of problems,' Consumer Reports says