Current Issue  |  VideoMENU menu

Marketing

Ally touts dealership camaraderie in new ad campaign

Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling.  » READ
 

Consumers cry out for better dealership experience

 

Automotive News wins Grand Neal Award for GM recall reports

 

New Chevy ads elevate 'focus groups'

 

Cadillac needs to change its tone

 

Land Rover to consolidate advertising work with agency Spark44

 

Yes, millennials want to see a car dealer, Edmunds says

 

Dodge monkeys around with CGI in new ads

 

Acura targets millennials in musical social campaign for ILX

 

GM switches ad agencies for Silverado

 

Texas Ranger Ram concept honors lawmen

 

'Top Gear' host Jeremy Clarkson fired by BBC

 

J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending

 

Driving schools a chance to rev sales

 

In era of streaming music, radio rocks on

 

Infiniti, auto advertisers see digital boost from March Madness

 

Acura mixes a little 'memeness' with March Madness

 

'House of Cards' Lexus line lights up Twittersphere

 

Buick has a March Madness tourney of its own

 

Toyota ad hits bad guitar note

 

Dodge stops taking Hellcat orders to tackle big backlog

 

Toyota signs on as global Olympics sponsor

 

Safety highlights, mpg, limited-time offers can make digital ads more effective, study says

 

Honda ads will urge drivers to seek Takata airbag fixes

 

Fans demand BBC reinstate 'Top Gear' host Clarkson

 

BBC suspends 'Top Gear' host Jeremy Clarkson after fracas

 

TrueCar sued by dealers for 'false advertising'

 

Dodge extends ties with 'Fast and Furious' movie series

 

Dealership groups give soft sell a Hollywood twist

 

GM spends big to raise GMC profile

 

Hyundai hires golf celeb to pitch Genesis, show it's a luxury player

 

Tonka grows up

 

GMC ads: 'This is precision'

 

Surveys can lie, but the brain knows if shoppers like ads

 

GM hires new media-strategy director

 

Caddy works on twin-turbo, V-8-powered CT6

 

GMC doubles down with 10-year plan to boost U.S. share to 5%

 

CLA’s minor dings put a big dent in Mercedes’ rating

 

VW and Bjork collaborate on a 'Sound Journey'

 

Chevy Trax 'Hidden Gems' campaign leverages social media

 

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

 

Fiat Chrysler to review its digital agency business, report says

 

Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti drop

 

Social-media 'influencers' create product buzz, change policies

 

Powerful? In this race, Ferrari trails Lego

 

Did you hear the one about the GM phone?

 

Road trip led to a new life on Instagram

 

Cadillac's new branding effort debuts at the Oscars; CT6 gets sneak peek

 

Cadillac launches brand-building ad for Oscars night

 

Volvo touts redesigned XC90 as rebirth of the brand