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While automakers around the world covet Jeep for its fat profits, FCA sees potential for much more, banking on the rugged brand to vie with global giants like Toyota, Volkswagen and Ford.
The automotive safety rulebook has swelled to nearly 900 pages, but the regulations remain premised on an assumption that may soon be obsolete: that a human would be at the wheel.
VW is counting on theT-Roc, a latecomer to the booming crossover market in Europe, will set the benchmark in its class. It will be sold across Europe and in China, but not in the US.
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