3 Of Dealership Web Visits Are For Shopping

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.

What my subconscious saw at the Detroit show

As I walked through the Ford exhibit at the Detroit auto show, experts at a division of the company called Nielsen Consumer Neuroscience had me

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