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Europe's heavy hitters

The 2009 Eurostars stand out because they have succeeded while their competitors stumbled. This year's winners have earned their awards by taking risks and refusing to fail.
No auto executive has shown more courage than Fiat S.p.A. CEO Sergio Marchionne. The tireless executive, who already has revived Fiat, now leads Chrysler after pulling off the year's biggest automotive deal so far.
CEO Rupert Stadler has pushed Audi past arch rivals BMW and Mercedes-Benz to make his automaker the top-selling premium brand in Europe.
Volkswagen AG design head Walter De' Silva has provided VW brand with the perfect car for the times: the simple, frugal yet sophisticated Polo subcompact.
The other seven Eurostar winners chosen by the editors of Automotive News Europe have achieved results that are equally impressive.
All the winners will be honored at an awards dinner on September 14 in Frankfurt.

Eurostars Index:

Night of honor

It is always one of the grandest events surrounding the Frankfurt auto show: Automotive News Europe's annual Eurostars dinner. The industry's top executives for the year, as selected by the publication's staff, received their 2009 Eurostar trophies at the Schlosshotel Kronberg outside Frankfurt.

De' Silva gives VW ‘simple, honest' Polo

Walter De' Silva's design responsibility embraces an empire of brands: Audi, Bentley, Bugatti, Lamborghini, Seat, Skoda and Volkswagen. But de' Silva, 58, is particularly proud of the smallest vehicle among his most recent creations: the new VW Polo. Says de' Silva: "The new Polo is a simple and honest shape -- and designing simplicity is much more difficult than overdesign with decoration."

Haefele's work has made the Insignia a highlight for Opel

Opel badly needed a boost in the European executive sedan segment and, as vehicle line director for the Insignia program, Andreas Haefele delivered that and more. The Insignia is not only on track to meet its sales target, it's also the European 2009 Car of the Year winner and has set Opel on a path to launching more stylish vehicles.

Magna’s Demel keeps European coachbuilding alive

As Magna International Inc.'s COO in charge of vehicles and powertrain, Herbert Demel also steers Magna Steyr, Europe's largest contract manufacturer, the new term for coachbuilder. Demel, 55, has secured new contracts to keep Magna Steyr busy for years, building the Aston Martin Rapide sedan, Mini's first crossover, Peugeot's 308 coupe and the next generations of the Porsche Boxster and Cayman.

PSA's Quemard squeezes and supports suppliers

When Quemard took over purchasing at PSA/Peugeot-Citroen in January 2008, then-CEO Christian Streiff ordered him to cut the French carmaker's annual purchasing budget by 6 percent. Then the financial crisis hit in the second half of 2008.

Sviggum's Scandinavian cool helps Ford of Europe through industry crisis

Sviggum, Ford of Europe's head of marketing, sales and service, had to launch two key models, the Fiesta and Ka, in a terrible market. Aided by Sviggum's creative marketing and sales strategy, the Ka and Fiesta have helped Ford record six straight months of market share increases.

Poetsch was steady hand in VW's record year

Last year was a year of records for Volkswagen AG. The group sold a record 6.3 million vehicles and posted a record operating profit. Financial analysts say VW is in much better shape this year than its European rivals. Hans Dieter Poetsch, 58, was the steady hand during the year, guiding VW during the economic storm by managing the company's finances carefully.

Stadler makes it a centennial to remember at Audi

Audi CEO Rupert Stadler knew that 2008 and 2009 would be good years because of the crucial decisions he and the team made earlier in the decade. Now Audi is enjoying the results.

Marchionne builds Fiat into auto superpower

The 2009 Eurostars stand out because they have succeeded while their competitors stumbled. This year's winners have earned their awards by taking risks and refusing to fail. No auto executive has shown more courage than Fiat S.p.A. CEO Sergio Marchionne, who now leads Chrysler after pulling off the year's biggest automotive deal so far.

Europe's heavy hitters

In the last 12 months, European auto markets fell, rebounded on government incentives and were rocked by corporate collapses. Sifting through the chaos, the editors of Automotive News Europe, our online sister publication, have chosen the following individuals as 2009 Eurostars.


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