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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

Chevy's $600 million Manchester United deal turning into a fiasco

LOS ANGELES -- Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?Yes, it can, before it even begins next season.For decades, Manchester United has been the lord of English ... 3:52 pm U.S. ET | Feb. 11

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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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