Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less ... 12:01 am U.S. ET | May 19

Chevy's $600 million Manchester United deal turning into a fiasco

LOS ANGELES -- Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?
Yes, it can, before it even begins next season.
3:52 pm U.S. ET | Feb. 11

Stop crying about the 'weak' yen

LOS ANGELES -- Detroit automakers need to stop whining about the weak yen damaging their ability to compete against Japanese automakers. It conjures up decades-old images of excuse-making, when the Detroit 3's problems were everyone's ... 12:01 am U.S. ET | Aug. 15

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