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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

Chevy's $600 million Manchester United deal turning into a fiasco

LOS ANGELES -- Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?Yes, it can, before it even begins next season.For decades, Manchester United has been the lord of English ... 3:52 pm U.S. ET | Feb. 11

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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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