Steady sales and demand have Ford thinking its downward revision of the estimated fuel economy of its C-Max will have little impact on its hybrid-only nameplate. Ford plans no changes in its C-Max marketing despite the lower mpg rating, global marketing chief Jim Farley said in an interview last week.
New-car buyers place a lot of faith in the EPA's fuel economy numbers on the window sticker -- only to find out later that the vehicle doesn't meet them. That's the conflict behind the standard industry disclaimer, "Your mileage may vary."
MyFord Touch. Lincoln MKZ. C-Max. All were heavily promoted as innovative products that would help Ford Motor Co. pull customers from rivals and cement the company's position as a technology leader. Instead, each has come back to bite the automaker.
Car companies are competing fiercely to fill showrooms with the most fuel-efficient vehicles possible, knowing that a mile or two per gallon could make or break a new model. And in some cases the most potent solution for them lies within the arcane rules of federal fuel economy standards.
New-car buyers place a lot of faith in the EPA's fuel economy window label numbers -- only to find out later that the vehicle doesn't meet them. That's the conflict behind the standard industry disclaimer "Your mileage may vary."
Toyota Motor Corp. is still the 500-pound gorilla of the hybrid world, but this year a challenger has emerged. Through May, Ford Motor Co. sold 34,517 hybrids, a number that is still dwarfed by Toyota's 141,849.