Steady sales and demand have Ford thinking its downward revision of the estimated fuel economy of its C-Max will have little impact on its hybrid-only nameplate. Ford plans no changes in its C-Max marketing despite the lower mpg rating, global marketing chief Jim Farley said in an interview last week.
New-car buyers place a lot of faith in the EPA's fuel economy numbers on the window sticker -- only to find out later that the vehicle doesn't meet them. That's the conflict behind the standard industry disclaimer, "Your mileage may vary."
MyFord Touch. Lincoln MKZ. C-Max. All were heavily promoted as innovative products that would help Ford Motor Co. pull customers from rivals and cement the company's position as a technology leader. Instead, each has come back to bite the automaker.
Car companies are competing fiercely to fill showrooms with the most fuel-efficient vehicles possible, knowing that a mile or two per gallon could make or break a new model. And in some cases the most potent solution for them lies within the arcane rules of federal fuel economy standards.
New-car buyers place a lot of faith in the EPA's fuel economy window label numbers -- only to find out later that the vehicle doesn't meet them. That's the conflict behind the standard industry disclaimer "Your mileage may vary."
Toyota Motor Corp. is still the 500-pound gorilla of the hybrid world, but this year a challenger has emerged. Through May, Ford Motor Co. sold 34,517 hybrids, a number that is still dwarfed by Toyota's 141,849.
Ford, seeking to challenge Toyota's dominance in gasoline-electric vehicles, said it will pass its own full-year record for hybrid sales in the United States this month on demand for its Fusion and C-Max hybrid models.
Ford was sued by Pennsylvania car owners who said its hybrid models don’t deliver on fuel-efficiency claims. The inaccurate representations allowed Ford to falsely claim that those models outperformed competing vehicles, according to the car owners who filed the suit in federal court in Philadelphia.
Ford faces a federal lawsuit that contends the new C-Max and Fusion hybrids fail to deliver promised fuel economy claims. Ford's 2013 C-Max Hybrid and Fusion Hybrid mid-sized sedan are EPA rated at 47 mpg city/47 highway/47 combined. But the lawsuit seeking class-action status, filed Dec.
Hyundai's admission that it overstated fuel economy claims on several of its top-selling cars has the industry worried, with speculation rife among executives and analysts at the Los Angeles Auto Show that more automakers may have to do the same.
With three new hybrid vehicles on the market and two more on the way, Ford Motor Co. is getting bolder about claiming fuel economy superiority over rival Toyota Motor Corp. -- despite the risks that entails.