Chrysler hopes dealers avoid haggling when Fiat returns with 500

Chrysler wants dealers to avoid haggling with shoppers over the price of the Fiat 500 when reintroducing its parent company's brand to America, betting that will make young customers more comfortable in showrooms. Dealers have been given advertising standards that include prohibitions on promoting vehicles for less than the manufacturer's suggested retail price. Read More »
Chrysler to dole out hourly, salary bonuses
Chrysler will pay all employees a performance bonus - $750 for hourly workers - for contributions in helping the company introduce 16 new or revamped vehicles in 2010. Ju ...
Chrysler to invest $600M in Ill. plant for Fiat-based models
Chrysler is investing $600 million in its Belvidere, Ill., assembly plant, where it is expected to build a new generation of Fiat-based vehicles. Work on the expansion be ...
Chrysler wants U.S. Fiat showrooms up and running by February
Chrysler said U.S. dealers who want to sell the Fiat 500 subcompact car should have their new showrooms completed and running by the end of February. Dealers will need ti ...
Chrysler to have difficulty turning '10 profit, CEO says
Chrysler CEO Sergio Marchionne said on Monday it will be "difficult" for the automaker to turn a net profit for the full year 2010. Marchionne did not offer guidance for ...
Metro Detroit Chrysler Jeep dealer sues Chrysler, nearby Dodge dealer
Livonia Chrysler Jeep, a Metro Detroit dealership reinstated after arbitration proceedings with Chrysler Group last month, is now suing the automaker and a nearby Dodge C ...
Chrysler invites 600 dealers to apply for Fiat franchises, attend Aug. 30 meeting
Chrysler Group has invited roughly 600 dealers in 119 U.S. markets to apply for franchises to sell Fiat cars. The invitation was sent to the dealers Monday by Laura Soave ...
New Jersey dealer sues Chrysler over reinstatement terms
A shuttered New Jersey dealership became the third in the U.S. to sue Chrysler Group after winning in arbitration but objecting to the company's conditions for reinstatem ...
Marchionne defends lean inventory, dealership cuts
About 80 percent of Chrysler Group's 2,315 dealerships are profitable, the highest level since 2003, CEO Sergio Marchionne says. He also says the small number of dealersh ...
Jeep paces Chrysler to fourth straight monthly gain
Buoyed by the Wrangler and the redesigned 2011 Grand Cherokee, Jeep brand sales rose 19 percent in July, pacing Chrysler Group to a 5 percent gain for the month. It was t ...
Chrysler's Marchionne says dealer rejections handled 'fairly'
Though he wasn't involved in the process, Chrysler Group CEO Sergio Marchionne said the rejection of 789 dealers in bankruptcy was done “equitably and fairly.” ...
Arkansas regulators delay new Chrysler franchise near rejected dealership
Arkansas regulators rebuffed Chrysler Group’s attempt to award a franchise in the backyard of a rejected Little Rock dealership pending arbitration under a new fede ...
Chrysler rushes to hire as it refills product pipeline
Chrysler Group has hired at least 600 engineers -- and will hire more -- to refill the product pipeline emptied during the last three years of corporate turmoil and bankr ...
Chrysler may sue to challenge arbitration for rejected dealers, Marchionne says
Chrysler Group may file a suit this month challenging a new law providing arbitration for rejected dealerships even if General Motors Co. doesn't join in, Chrysler CEO Se ...
After U.S. bailout, Chrysler hires Italian agency
Chrysler Group's Olivier Francois, CEO of the Chrysler vehicle brand, has tapped Armando Testa, his ad agency for Italian Lancia, to refashion a Lancia commercial for the ...
Chrysler taps Fallon as ad agency
Chrysler has hired Publicis Groupe's Fallon to handle creative work for Chrysler brand, handled for years by Omnicom Group's BBDO. The news came via a letter from the CEO ...
PRESS RELEASE: Statement Regarding Chrysler Group LLC's Agreement to Offer Binding Independent Review Process for Discontinued Dealers
Washington, D.C., Dec 3, 2009 -- Chrysler Group LLC appreciates the leadership that Senate Majority Whip Richard Durbin, House Majority Leader Steny Hoyer and their staff ...
Chrysler ad backs freedom for Myanmar dissident
Chrysler, like its new sister brand Lancia did last month, is using an ad for its 300 sedan to advocate for the release of imprisoned Nobel laureate Aung San Suu Kyi. ...
Chrysler breaks silence, spends to rebuild brands
After five months of near silence on the marketing front, Chrysler Group is roaring back with a new attitude. The automaker is ratcheting up advertising this quarter and ...
Chrysler's grand brand plan
Chrysler brand CEO Olivier Francois startled an audience of more than 400 journalists and analysts last week by showing video footage of a couple passionately making out ...
Chrysler learns how to make cars, Italian style
The new Chrysler is betting that Fiat's production processes are the way to success. Fiat S.p.A. engineers are coaching their Chrysler Group counterparts on how to bring ...
New Chrysler, vivid personalities
Call him the philosopher king, or maybe the philosopher CEO. Chrysler Group's Sergio Marchionne says the company's survival plan has roots in the work of Italian politica ...
Fiat-based models will begin rolling out in 2012, exec says
Starting in 2012, Chrysler Group's alliance with Italian automaker Fiat S.p.A. will bring a raft of new Fiat-based models to all four of Chrysler's brands. Joseph Veltri, ...
Chrysler wants sales outside N.A. to quadruple by 2014
Chrysler Group's sales outside North America will grow to 500,000 by 2014 from an estimated 144,000 this year, international sales chief Mike Manley said Wednesday.Sales ...
All dealerships will have 3 brands by 2011
Chrysler Group plans to finish the consolidation of its dealerships into three-brand stores by the end of 2011, Peter Grady, the automaker's vice president of network dev ...
Marchionne, in his own words
DETROIT -- Here are comments made by Chrysler Group CEO Sergio Marchionne during a question-and-answer session at the conclusion of an eight-hour presentation Wednesday o ...
Customers can call Chrysler for service answers
Chrysler Group will establish call centers for each brand in January to resolve customers’ service problems. Each brand will have a separate 800 number. Pietro Gorl ...
Up to 140 Chrysler dealers still need floorplan financing
About 130 to 140 Chrysler Group dealers have not been approved for permanent floorplan financing because of lingering issues with Chrysler Financial, Peter Grady, the aut ...
Dodge planning seven-passenger crossover
For the fourth quarter of 2010, the Dodge car brand is planning a seven-passenger crossover. Dodge also plans updates next year for the Avenger sedan, Journey crossover, ...
Fiat, Chrysler will share more than two-thirds of suppliers
Fiat S.p.A. and Chrysler Group will share more than two-thirds of their suppliers by 2014, up from about half currently, Chrysler purchasing chief Daniel Knott said today ...
Fiat dual-clutch transmissions coming to N.A.
DETROIT -- During the next five years, Chrysler Group's powertrain lineup will be transformed from one dominated by larger-displacement engines to one dominated by Fiat-d ...
Chrysler expects to break even in 2010, then make profits
Chrysler Group says it will break even on operations next year on its way to generating a net profit of $3 billion in 2014. The advances will be driven by the launch of 2 ...
Chrysler chairman wants ‘compelling' brand, products
Chrysler Group's top priority is to create a compelling brand and product offering, Chairman Bob Kidder said during Chrysler's five-year plan presentation today. Kidder a ...
Chrysler will be American on outside, lots of 'Fiat' on inside
Chrysler Group's new vehicles will be American on the outside with a lot of Fiat on the inside. In a wide-ranging presentation today, Chrysler executives unveiled a two-p ...
Chrysler sees Fiat aiding gains in Canada, Mexico
Chrysler Group expects steady growth in Canada and Mexico over the next five years as the influence of Fiat S.p.A. helps produce cars that are better suited to consumers ...
Chrysler's cash on hand has grown, Marchionne says
Contrary to what some might think, Chrysler Group is not burning cash and has improved its cash position since the Italian automaker Fiat S.p.A. took the company over in ...
Chrysler gives Marchionne chance to prove skeptics wrong again
Tell most analysts that Chrysler Group's sales are going to rise to about 3 million in 2014 from roughly 1.5 million this year and here is the reaction you will get: No c ...
Chrysler using Fiat manufacturing system, Garberding says
To improve quality, Chrysler Group is adopting the same manufacturing system that Fiat S.p.A. has used since 2005. “We are taking a totally different view of how we ...
Chrysler collapse signals need for product
On the eve of CEO Sergio Marchionne's unveiling of his five-year turnaround plan for Chrysler, the U.S. automaker did something it had done for each of the past 22 months ...
Ram brand may expand into heavy trucks
The new Ram truck brand, which will operate separately from Dodge cars, might expand into the heavy-truck, 18-wheel segment, said Ram CEO Fred Diaz. The brand will add Fi ...
New Chrysler logo gets patent approval
The U. S. Patent and Trademark Office this week approved a new winged logo for the Chrysler brand, according to the Detroit Free Press. As reported last month by ...
Chrysler will align engineering with Fiat
Chrysler will more closely align its engineering organization to Fiat Group to take advantage of common architectures, systems and components, said Scott Kunselman, senio ...
Chrysler vows better quality at launch, adds 200 to staff
Chrysler Group’s efforts toward quick improvements in quality include adding 200 engineers to its quality division, said Doug Betts, Chrysler’s quality chief. ...
Chrysler revival event puts spotlight on mpg
More than a dozen Chrysler Group executives will take center stage this week to present the automaker's much-anticipated five-year revival plan. But the real stars of the ...