» Advertising Age special section

Keith Crain

Everyone has a story inspired by Chevrolet

Baseball, hot dogs, apple pie and Chevrolet. It was a great advertising slogan, and it symbolizes what Chevrolet is.

Keith Crain, Editor-in-Chief

 
Peter Brown

From American icon to global juggernaut

Chevrolet -- revolutionary, evolutionary, relentless. Don't look now, but Chevy just keeps coming at you.

Peter Brown, Publisher

 

Louis Chevrolet: His gift was cars, not corporations

12:01 am U.S. ET | Oct. 31, 2011
It's sad but true: For much of the last 100 years, cantankerous Louis Chevrolet was a nonperson to the car brand that bears his name. From the late teens through the 1980s, the company had little to do with the man. And vice versa.... Read More »

Charming visionary builds GM empire, then loses it

12:01 am U.S. ET | Oct. 31, 2011
Today's auto industry would be no place for Billy Durant.
He was a gambler, charmer, salesman and visionary. With supernatural energy, he founded and built General Motors and Chevrolet.... Read More »

Wheeler-dealer clashes with headstrong Swiss racer

12:01 am U.S. ET | Oct. 31, 2011
Louis Chevrolet and Billy Durant were an odd couple. In 1911, Chevrolet, 32, was a headstrong 6-foot-1, 215-pound bear of a man. Just 12 years removed from his Swiss homeland, he already was a famous, if not wealthy, auto racer.... Read More »

Built across the nation

12:01 am U.S. ET | Oct. 31, 2011
Cars and trucks bearing the all-American brand, Chevrolet, were built all across America. Other brands have had a single flagship assembly factory. Think Ford Motor Co.'s Rouge plant; Buick City in Flint, Mich.; and Volkswagen's Wolfsburg.... Read More »

Chevrolet's original Classic Six was not the car Durant expected

12:01 am U.S. ET | Oct. 31, 2011
It didn't take Billy Durant long to launch his plan to return to power at General Motors. He quickly established his own -- if more modest -- automotive empire, launching Republic, Mason and Little.... Read More »

Where did the Chevrolet bow tie come from? Durant's newspaper, perhaps

12:01 am U.S. ET | Oct. 31, 2011
Billy Durant, founder of Chevrolet, was not only a superb salesman and promoter. He also apparently loved to develop names and logos for his products.... Read More »

1914 proved to be key year for Chevy

12:01 am U.S. ET | Oct. 31, 2011
In 1914, Chevrolet got its famous bow tie emblem. It also got a pair of cars that helped build the brand's image. The H-model cars, popularly known as the Royal Mail roadster and Baby Grand touring car, were introduced that year.... Read More »

For the first dealers, Chevy started as a newfangled sideline

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet was just the name of a race car driver when James Luck and his brother started a horse-and-buggy and livery-stable business in Ashland, Va., around 1907.... Read More »

The 490 made Chevy a bargain player

12:01 am U.S. ET | Oct. 31, 2011
Nameplates such as Corvette, Bel Air, Camaro and Silverado have defined Chevrolet through the decades. But it was a basic car with a dull black finish, single door and low introductory price that helped establish Chevrolet in its early days.... Read More »

Audacious Durant, using Chevrolet, reacquires GM

12:01 am U.S. ET | Oct. 31, 2011
In 1915, Billy Durant, the founder of General Motors, was in exile from the company. Bankers, unhappy with his free-spending ways, had ousted him five years earlier. But revenge was not foremost in his mind as he plotted his return.... Read More »

Early dealers did final assembly

12:01 am U.S. ET | Oct. 31, 2011
When Leon Edwards' father became a Chevrolet dealer in 1916, the Birmingham, Ala., retailer had two employees and his vehicles arrived partly assembled in railroad boxcars. "My father did the selling, and he was the bookkeeper.... Read More »

Trucks, once minor players, became big part of success story

12:01 am U.S. ET | Oct. 31, 2011
The first 373 Chevrolet trucks to be built in Flint, Mich., in 1918 were almost lost in the bustle of the young automaker's primary business. Chevrolet sold 94,619 cars in the United States that year, according to R.L. Polk & Co.... Read More »

Colussy Chevrolet: Serving, servicing customers since 1918

12:01 am U.S. ET | Oct. 31, 2011
George Schaus put 50,000 to 70,000 miles on his car every year. He was a salesman based in the Pittsburgh area who drove western Pennsylvania's hilly terrain to meet with customers.... Read More »

Sixth-generation sisters keep Hare Chevrolet going strong

12:01 am U.S. ET | Oct. 31, 2011
When W. Hare & Son, a Chevrolet dealership in Noblesville, Ind., got its start, James Polk was in the White House and cars were nowhere to be found.... Read More »

'Big Bill' Knudsen turned Chevrolet into a powerhouse

12:01 am U.S. ET | Oct. 31, 2011
William S. Knudsen found two seemingly contradictory traits in Americans when he arrived from Denmark in 1900 at age 20. "They were very friendly, and they loved to fight with their fists," he said. "I was more or less forced to become a boxer.... Read More »

All-American brand has made its mark on the global stage

12:01 am U.S. ET | Oct. 31, 2011
Though Chevrolet has been quintessentially American, the brand has a long and storied history outside its native country.... Read More »

Old stores, old stories: How Chevy's earliest dealers started and survived

12:01 am U.S. ET | Oct. 31, 2011
From world wars through General Motors' bankruptcy, some dealerships have hung on for nearly 100 years with Chevrolet. The family members running those stores today remember the tough times and the successes.... Read More »

For 85 years, 5 Cox generations have pitched in at Chevrolet stores

12:01 am U.S. ET | Oct. 31, 2011
Baseball legend Barry Bonds' father was a major-league star, and quarterback Peyton Manning's dad also was a professional play caller. But their family pedigrees are dwarfed by the deep roots at Cox Chevrolet in Bradenton, Fla.... Read More »

'Stove bolt six' launched new era of power

12:01 am U.S. ET | Oct. 31, 2011
Alfred Sloan once wrote in a letter to General Motors stockholders: "The quickest way to profit is to serve the customer in ways the customer wants to be served." A dramatic engine innovation at Chevrolet in 1929 proved his point.... Read More »

Soap Box Derby gave delight to kids -- the buyers of the future

12:01 am U.S. ET | Oct. 31, 2011
Back in an era before TV, before video games, and long before the Super Bowl, Chevrolet sponsored a sporting event that might have done more to unite young kids with the subject of cars and drivingdesk: how to say that more elegantly? than any other endeavor...... Read More »

A Chevy raises Nazi eyebrows

12:01 am U.S. ET | Oct. 31, 2011
The old Chevrolet was not considered an appropriate car for the man who became the U.S. ambassador to Germany in 1933 -- but then many did not consider William Dodd a suitable man to represent his country anyway.... Read More »

Holler led through booms and busts

12:01 am U.S. ET | Oct. 31, 2011
For the general sales manager of an auto company, there are good days and there are bad days. Bill Holler, who headed Chevrolet sales from 1933 to 1945, had plenty of both. The good days are easy to remember.... Read More »

'Mr. Facts and Figures' guided Chevy through the Depression

12:01 am U.S. ET | Oct. 31, 2011
Marvin E. Coyle, Chevrolet's general manager from 1933 through 1946, had a head for numbers. Coyle, known around the company as "Mr. Facts and Figures," was said to have decimal points in his blood.... Read More »

A 1935 seed grew into the SUV

12:01 am U.S. ET | Oct. 31, 2011
The SUV was born in 1935. That's the year Chevrolet introduced the Suburban Carryall, a windowed steel body atop a half-ton commercial truck chassis. Base price: $675, not including extras such as a heater and rear bumper.... Read More »

Chevy and Ford have waged a sales battle for a century

12:01 am U.S. ET | Oct. 31, 2011
Ever since Carl Benz first attached an engine to his four-wheeled platform, racing has been an important part of the auto industry. The desire to go faster and farther seems to be inbred in the minds and hearts of auto people.... Read More »

No new cars, but that didn't stop U.S. automakers, dealers during WWII

12:01 am U.S. ET | Oct. 31, 2011
Within two months of the Dec. 7, 1941, bombing of Pearl Harbor, the last civilian cars rolled off the assembly lines, and auto plants were frantically converting to military-only production of arms, munitions, trucks, tanks and planes.... Read More »

Dreystadt led postwar production push

12:01 am U.S. ET | Oct. 31, 2011
In 1946, the biggest problem new Chevrolet General Manager Nicholas Dreystadt faced was an enviable one: how to meet an insatiable pent-up demand for vehicles in post-war America. Dreystadt was up to the task.... Read More »

Late to the game, Chevy pace cars now reign at Indianapolis

12:01 am U.S. ET | Oct. 31, 2011
Carl Fisher had an idea a minute, a few of which changed the world. He founded the Indianapolis Motor Speedway. He instigated the Lincoln and Dixie highways. He dredged sand from the Biscayne Bay and built Miami Beach.... Read More »

Keating helped get Cole and Corvette

12:01 am U.S. ET | Oct. 31, 2011
Early in 1952, General Motors President Charles Wilson went to Chevrolet General Manager Thomas Keating and told him "he could have anything or anyone he needed to breathe new life into Chevrolet." Keating took both. The anyone was Ed Cole.... Read More »

Dragsters still prefer ancient Powerglide

12:01 am U.S. ET | Oct. 31, 2011
The Chevrolet Power-glide transmission, in-troduced for 1950, was not the first automatic transmission in the General Motors family. But it certainly has been the most enduring.... Read More »

1950 sees milestone: 2 million built

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet set an industry record in 1950 by manufacturing more than 2 million vehicles in the United States. It was the first time any brand had built that many cars in a single year.... Read More »

British engineer Maurice Olley helped give Chevys a smooth ride

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet may be synonymous with baseball and apple pie, but it was a Brit who made Chevys ride smoother and steer more predictably in the 1930s.... Read More »

Corvette: A pop culture classic

12:01 am U.S. ET | Oct. 31, 2011
Harley Earl was too tall to sit in one. At 6 foot 3, he towered over the low curved windshield, which might explain why you almost never see the father of the Corvette pictured with his offspring.... Read More »

Zora Arkus-Duntov didn't father the Corvette; he immortalized it

12:01 am U.S. ET | Oct. 31, 2011
While the Russian engineer often is incorrectly called the "father of the Corvette," its paternity belongs to Harley Earl, the visionary who was the first head of General Motors' design staff.... Read More »

Sleek Bel Air became symbol of changing 1950s culture

12:01 am U.S. ET | Oct. 31, 2011
The 1950s ushered in a new era in pop culture and automotive design. The U.S. economy was taking off, rock 'n' roll was finding its beat and singer Dinah Shore crooned, "See the U.S.A. in your Chevrolet."... Read More »

10 CHEVY CLASSICS

12:01 am U.S. ET | Oct. 31, 2011
Ask any Chevy collector, enthusiast, historian or know-ledgeable auto journalist to list the top 10 collectible or historic Chevrolets, and you'll likely get a unique selection. Here's our list.... Read More »

THE BEST OF CHEVY: Welburn's list

12:01 am U.S. ET | Oct. 31, 2011
Ed Welburn, GM Global styling boss, says these are the 10 most noteworthy Chevrolet designs.... Read More »

THE BEST OF CHEVY: Fans select 1969 Camaro

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet fans have spoken: The greatest Chevy ever was the 1969 Camaro. That was the winner from votes cast this summer by 124,368 people in a four-round, bracket-style tournament.... Read More »

3 Corvettes drew crowds at GM's glitzy 1954 Motorama

12:01 am U.S. ET | Oct. 31, 2011
They were showstoppers. When the 1954 Motorama opened in the grand ballroom of New York City's Waldorf Astoria on Jan. 21, the crowd of 26,000 couldn't get enough of the three dream cars.... Read More »

Offbeat Nomad and El Camino turned into cult classics of the '50s

12:01 am U.S. ET | Oct. 31, 2011
It was an entry-level brand, but Chevrolet certainly didn't act the part in the 1950s. During the mid to late years of that decade, Chevy designers were on a roll, and everything they touched turned to gold.... Read More »

Small-block V-8 had huge impact

12:01 am U.S. ET | Oct. 31, 2011
Considering how late it was to the party, the radical little engine that powered the mid-20th century Chevrolet out of a rut and into the fast lane had to be good. But nobody thought it would be that good.... Read More »

Chevy's racing triumvirate

12:01 am U.S. ET | Oct. 31, 2011
Chevy's Corvette C6R endurance racer has one 24 Hours of Daytona victory, half a dozen Le Mans class wins and 15 championships to its credit. Over the past 13 years, the factory-backed Corvette team has won 81 races in 127 attempts.... Read More »

Racing is in Chevrolet's DNA

12:01 am U.S. ET | Oct. 31, 2011
The curtain almost closed on Chevrolet motorsports in 2009, during General Motors' brush with bankruptcy. It was not the first near-death experience for Chevy racing. A GM edict forced Ed Cole's operation underground in 1957.... Read More »

Chevy has rich NASCAR history

12:01 am U.S. ET | Oct. 31, 2011
Chevys have raced on many fronts since the '50s, but none has had a greater influence on its owner base than NASCAR. If the division wins the manufacturers' championship in 2011, it would be its 35th.... Read More »

The racing Earnhardts

12:01 am U.S. ET | Oct. 31, 2011
Ralph, Dale Sr. and Dale Jr. all have been winners on the track, and they helped build Chevrolet's racing legend.... Read More »

Ed Cole brought flair to Chevy

12:01 am U.S. ET | Oct. 31, 2011
As the rare high-profile executive at General Motors, nationally famous after his face appeared on the cover of Time magazine in 1959, Ed Cole showed unsurpassed flair.... Read More »

'Big blocks' powered big, faster Chevys

12:01 am U.S. ET | Oct. 31, 2011
Cars and trucks got bigger and heavier in the 1950s. The advent of turnpikes and interstate highways meant faster travel. Those factors combined to create showroom demand for more powerful engines. Chevrolet engineers responded.... Read More »

GM's 'damsels' dazzle at '50s show

12:01 am U.S. ET | Oct. 31, 2011
In 1955, Ruth Glennie left Boston to drive to Detroit for a job almost unheard of for a woman at the time: designing cars for General Motors. She was among nine "Damsels of Design" that GM Vice President of Styling Harley Earl had hired.... Read More »

Bill Mitchell's design vision shaped 5 decades of GM vehicles

12:01 am U.S. ET | Oct. 31, 2011
Few who knew Bill Mitchell are likely to forget him. His presence was at once energizing and intimidating. Not a tall man like Harley Earl, Mitchell nevertheless filled a room with an aura of command and confidence.... Read More »

The story of the Sting Ray

12:01 am U.S. ET | Oct. 31, 2011
What went into one of the most famous shapes in automobile history? Who were the forces behind it? And what was its legacy? These are all part of the rich subtext of the Corvette Sting Ray, arguably the most memorable design in Chevrolet's 100 years.... Read More »

Impala was top-of-the-line workhorse

12:01 am U.S. ET | Oct. 31, 2011
The first automotive use of the word "Impala," a svelte African antelope, did not occur in 1958 when the top version of the Chevrolet Bel Air carried the full moniker Bel Air Impala.... Read More »

Corvair gave Nader a ride to prominence

12:01 am U.S. ET | Oct. 31, 2011
Ralph Nader devoted one chapter in his 1965 book Unsafe at Any Speed to lambasting the Corvair and accusing Chevro-let of knowingly selling a dangerous car.... Read More »

Hey, they can't all be Corvettes!

12:01 am U.S. ET | Oct. 31, 2011
In a century of attempts, Chevrolet was bound to churn out some products and ideas that just didn't make it.... Read More »

Chevy II challenged popular Ford Falcon

12:01 am U.S. ET | Oct. 31, 2011
Soon after launching the radical rear-engine 1960 Corvair as General Motors' compact import fighter, Chevrolet decided it also would need a conventional compact car line to counter Ford's fast-selling Falcon and Chrysler's funky Ply-mouth Valiant.... Read More »

Bunkie, bypassed, bolted to Ford

12:01 am U.S. ET | Oct. 31, 2011
Bunkie Knudsen recruited Pete Estes from Oldsmobile and John DeLorean from Packard.... Read More »

Chevelle was nice fit in middle of Chevy lineup

12:01 am U.S. ET | Oct. 31, 2011
Fortunately for Chevrolet, many people thought immediately of the 1955-57 Chevys when they saw the new-for-1964 Chevelle, as Chevrolet named its version of the GM A-body.... Read More »

Estes ruled during mid-'60s boom

12:01 am U.S. ET | Oct. 31, 2011
In the go-go 1960s, the Chevrolet general manager post was a major milestone for fast-track General Motors executives.... Read More »

Caprice: From luxo-barge to slimmed-down family sedan

12:01 am U.S. ET | Oct. 31, 2011
There are two reasons why the Chevrolet Caprice was born. First, Chevrolet was blindsided by the 1965 Ford LTD full-sized sedan. Ford spent a ton of money advertising that the LTD was quieter than a Rolls-Royce -- and Americans believed it.... Read More »

COMMENTARY

Caprice started my life with cars

12:01 am U.S. ET | Oct. 31, 2011
The blame for my love for cars - and four-barrel carbs - can be placed upon my father and his spearmint-green-metallic 1978 Chevrolet Caprice Classic. What my dad didn't understand was that under the hood lurked 350 cubic inches of Detroit muscle.... Read More »

Chevrolet Camaro: From challenger to champion

12:01 am U.S. ET | Oct. 31, 2011
General Motors was caught flat-footed by Ford's Falcon-based Mustang "pony car" when it debuted in April 1964 to thunderous applause. The rear-engine Chevy Corvair, though restyled and upgraded for 1965, could not compete.... Read More »

The Blazer was preview of SUV era

12:01 am U.S. ET | Oct. 31, 2011
The Chevrolet Blazer was GM's delayed reaction to competitors' entries into what would become the booming SUV market.... Read More »

DeLorean didn't fit the GM mold

12:01 am U.S. ET | Oct. 31, 2011
When many Americans think of John DeLorean, they think of the Back to the Future movies that featured his stainless steel car; or the cover of Time magazine from November 1982, soon after his arrest on drug trafficking charges; or perhaps his glory...... Read More »

Monte Carlo promised luxury at a Chevrolet price

12:01 am U.S. ET | Oct. 31, 2011
The 1970 Monte Carlo was Chevrolet's version of a personal luxury coupe. "Luxury became more of a personal thing" in the 1960s, said Jim Perkins, who was Chevrolet general manager from 1989 to 1996.... Read More »

The Vega: An unmitigated disaster

12:01 am U.S. ET | Oct. 31, 2011
The Chevrolet Vega, one of the most maligned cars ever made, is a case study of how to get just about everything wrong.... Read More »

Jim McDonald remained a factory man at heart

12:01 am U.S. ET | Oct. 31, 2011
His career took him from the foundry floor through the corporate ranks at General Motors, but by many accounts Jim McDonald remained a manufacturing guy at heart.... Read More »

Impalas' 1973 experimental airbags held up

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet introduced the industry's first one-piece all-steel roof beginning with the 1935 model year. And it played a key role in the development of one of the biggest safety advances of the past 50 years: airbags.... Read More »

Lund was Chevy's supersalesman

12:01 am U.S. ET | Oct. 31, 2011
Nobody sold more Chevrolets than Bob Lund.... Read More »

Joe Girard, a man for the record books, sold 13,001 Chevrolets in 15 years

12:01 am U.S. ET | Oct. 31, 2011
Joe Girard says he can sell anything. But he soared into the record books selling Chevrolets -- 13,001 of them in just 15 years. From 1966 through 1977, Girard won the annual title as the world's No.... Read More »

X-car program pushed GM into a front-wheel-drive world

12:01 am U.S. ET | Oct. 31, 2011
For young engineers like Bob de Kruyff, working on the Chevrolet Citation program in the 1970s was akin to sailing into the unknown on one of Christopher Columbus' ships.... Read More »

Cavalier was to be import-fighter

12:01 am U.S. ET | Oct. 31, 2011
The Chevrolet Cavalier was the workhorse of General Motors' J-car platform developed in the late 1970s to battle the smartly packaged, well made small cars from Japan and Europe that were making a serious dent in the U.S. market.... Read More »

Stempel: The engineer's engineer

12:01 am U.S. ET | Oct. 31, 2011
Stempel was the rare executive with all three critical skills: business, product and people.... Read More »

Fishel put Chevrolet in the winner's circle

12:01 am U.S. ET | Oct. 31, 2011
And Chevrolet didn't achieve a dominating position on the nation's, and even the world's, racetracks until Herb Fishel led the brand's motorsports activities. Fishel grew up in Winston-Salem, N.C., where everyone followed Southern stock car racing.... Read More »

Why did GM water down its strongest, most successful brand?

12:01 am U.S. ET | Oct. 31, 2011
In its heyday -- and a long heyday it was -- Chevrolet was the face of the world's largest industrial company. But when GM began integrating Chevrolet with the rest of the corporation.... Read More »

GM lifer Burger ran Chevy in '80s

12:01 am U.S. ET | Oct. 31, 2011
The most common way people describe Bob Burger is outspoken, no-nonsense and even blunt. "He was a straight-shooter. No games. No hidden agendas," said friend Tony Hopp, former CEO of Campbell-Ewald, Chevrolet's longtime ad agency.... Read More »

Runkle helped codify 'Chevyness' during a confusing corporate era

12:01 am U.S. ET | Oct. 31, 2011
It is clear that Runkle, as chief engineer, had emerged somewhat surprisingly as protector of the Chevrolet brand during a period of transformation at General Motors.... Read More »

Corsica and Beretta never lived up to expectations

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet launched the Corsica compact sedan and Beretta coupe in 1987 to breathe new life into its front-wheel-drive lineup. GM had hoped the two new compact Chevys would sell 500,000 units annually, but sales never came close to that.... Read More »

After detour to Toyota, Perkins returned to revive a tired brand

12:01 am U.S. ET | Oct. 31, 2011
The Chevrolet that Jim Perkins took over in 1989 was hardly the Chevrolet that he had spent his career wanting to run.... Read More »

Identity crisis: Geo gave dealers an import that wasn't (or was it?)

12:01 am U.S. ET | Oct. 31, 2011
If the story of Chevrolet's Geo subbrand starting in the 1989 model year seems a little confusing in hindsight, blame it on the era. It was a time when many consumers wanted a car that was "Made in the U.S.A." but didn't always know which one was or was not.... Read More »

Chevrolet has battled Ford in pickup war for decades

12:01 am U.S. ET | Oct. 31, 2011
In some of the loudest salvos in their decades-long pickup war, Chevrolet and Ford full-sized trucks faced off during the 1980s in advertisements of death-defying feats as each sought to prove superiority.... Read More »

GM's fling with Saturn rankled many at Chevrolet

12:01 am U.S. ET | Oct. 31, 2011
The Saturn chapter of General Motors' long history is usually told one way. But as is often the case in history, there is another version.... Read More »

GM went on the offensive defending pickups

12:01 am U.S. ET | Oct. 31, 2011
Harry Pearce's devastating expose of "Dateline NBC's" rigged pickup fires didn't entirely turn the tide of public opinion in favor of GM.... Read More »

Middlebrook: Last of an era

12:01 am U.S. ET | Oct. 31, 2011
When John Middlebrook joined Chevrolet as general manager in 1996 he had three years to make his mark on the division. In 1999 General Motors shifted power from the divisional management to corporate management.... Read More »

Brand-management era meant red tape for 'truck guy' Ritter

12:01 am U.S. ET | Oct. 31, 2011
Kurt Ritter joined Chevrolet in 1971 and quickly became known as the truck guy. After a career of getting Chevy's trucks competitive against Ford's, he was promoted to running Chevrolet. And General Motors let him slip away to the competition.... Read More »

Dewar rode 'Magic Carpet' to success

12:01 am U.S. ET | Oct. 31, 2011
During his run as general manager of Chevrolet from 2003 to 2005, Brent Dewar built on a great advertising pedigree at the brand with the launch of the "An American Revolution" campaign.... Read More »

Gung-ho Chevy chief Peper spread his passion to dealers

12:01 am U.S. ET | Oct. 31, 2011
During Ed Peper's stint as head of Chevrolet, from early 2005 to the summer of 2009, there was plenty to get fired up about -- both good and bad. He presided over some of General Motors' most important launches in decades, such as the 2008 Chevrolet Malibu.... Read More »

Sequel shows fuel cells' potential

12:01 am U.S. ET | Oct. 31, 2011
The Chevy Sequel debuted at the 2005 Detroit auto show.... Read More »

HHR never met Lutz's lofty prediction

12:01 am U.S. ET | Oct. 31, 2011
Some auto writers derided the retro-styled 2006 Chevrolet HHR as a Chrysler PT Cruiser wannabe. They said the HHR was destined for failure. Not quite, but it didn't meet expectations.... Read More »

Test brought fuel cells to America's driveways

12:01 am U.S. ET | Oct. 31, 2011
In 2007, GM launched an experiment aimed at seeing how fuel cell vehicles perform in everyday driving. The program, Project Driveway, was billed as the world's largest test market for a hydrogen fuel cell electric vehicle.... Read More »

Where are those cute Chevy minis?

12:01 am U.S. ET | Oct. 31, 2011
At the 2007 New York auto show, Chevrolet unveiled three minicar concepts -- the Beat, Groove and Trax -- designed to appeal to young car buyers in urban markets. What became of those concepts?... Read More »

Malibu and Equinox lead revival

12:01 am U.S. ET | Oct. 31, 2011
The redesigned Malibu was a milestone in a product revival at Chevrolet, reflecting a more rigorous approach to product development under GM product czar Bob Lutz and GM design chief Ed Welburn.... Read More »

Termination trauma: Bitter battles split the Chevy family

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet dealer Herb Adcox used to have a good laugh whenever the FedEx delivery man showed up at his Chattanooga, Tenn., store. It was spring 2009. General Motors had been sharpening its ax to cut its dealer network ahead of its June bankruptcy filing.... Read More »

New Sail catches wind globally

12:01 am U.S. ET | Oct. 31, 2011
With booming China sales blowing new life into the global auto industry, General Motors turned to a new China-focused compact dubbed the Chevrolet New Sail to harness that wind. The car, launched in January 2010, was pioneering in several ways.... Read More »

New faces -- a bunch of them -- lead post-bankruptcy Chevrolet

12:01 am U.S. ET | Oct. 31, 2011
Soon after he was named head of Chevrolet sales and service in March 2010, Alan Batey delivered a blunt message to Chevy's dealers. "If you want a friend, you need to buy a dog," Batey remembers telling dealers after he arrived.... Read More »

The Volt wears a bow tie because GM wants volume

12:01 am U.S. ET | Oct. 31, 2011
When General Motors executives approved production of the Volt plug-in hybrid, they really made two decisions. The first, whether to build the car for retail sale, was tricky.... Read More »

The Volt wasn't the first electrified Chevrolet

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet launched the Volt in December 2010 amid an industry push for electric-drive cars. Talk of battery chemistry, range anxiety and recharging times filled the air. The Volt represented General Motors' commitment to a new powertrain technology.... Read More »

Cups to cars, Randall has it all

12:01 am U.S. ET | Oct. 31, 2011
Pinky Randall, 84, is one of Chevrolet's biggest fans. But unlike most enthusiasts who limit their holdings to cars and a few bits of memorabilia, he has collected cars, trucks and everything that says "Chevrolet."... Read More »

Chevy's risky rebranding in South Korea is paying off

12:01 am U.S. ET | Oct. 31, 2011
Fresh out of bankruptcy, General Motors embarked on a risky rebranding overhaul in a country that makes a quarter of the world's Chevrolets but whose people rarely, if ever, bought one.... Read More »

Ex-dealer is a passionate car collector

12:01 am U.S. ET | Oct. 31, 2011
Bob McDorman sold Chevrolets for a living. But for him, Chevrolet has been more than a business. It was and is his passion.... Read More »

Q&A: RICK HENDRICK

Passion for muscle cars fueled Hendrick's rise as dealer, racer

12:01 am U.S. ET | Oct. 31, 2011
Hendrick Motorsports has fielded teams that have won 14 NASCAR championships, including a record 10 with Chevrolet in the Sprint Cup Series.... Read More »

Racer gives Chevy store star power

12:01 am U.S. ET | Oct. 31, 2011
What's in a name? Plenty, if that name is Jeff Gordon and if it's on an auto dealership. Gordon, the popular Hendrick Motor-sports NASCAR driver, partnered with Hendrick Automotive Group and bought into a Wilmington, N.C., Chevrolet dealership in 1998.... Read More »

Like your Chevy? Join the club

12:01 am U.S. ET | Oct. 31, 2011
The enthusiasm for Chevrolet is a case study in brand loyalty, best exemplified by the thousands -- yes, thousands, according to General Motors -- of Chevy car clubs across the world.... Read More »

Scale models, full-sized dreams

12:01 am U.S. ET | Oct. 31, 2011
Early one morning about 10 years ago, Louisiana car dealer James Colvin was awakened by a call from police. Someone broke a window, entered his dealership and vandalized the showroom and offices.... Read More »

High-volume Chevy seller sees big upside in smaller store count

12:01 am U.S. ET | Oct. 31, 2011
Carl Moyer owns one of the nation's largest Chevrolet dealerships. That has given him plenty of scale to scoop up more franchises. But he never has.... Read More »

Q&A: WAYNE BRANNON

Chevy's challenge: Growth in Europe

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet has enjoyed success in Europe by selling affordable Korean-built small cars -- but now it wants to win even more buyers. Chevrolet Europe Managing Director Wayne Brannon, 56, talked about the brand's ambitions with Harald Hamprecht.... Read More »

Q&A: DAN AKERSON

GM CEO Akerson sees a world of opportunities for modern Chevrolet

12:01 am U.S. ET | Oct. 31, 2011
Almost since he became CEO of General Motors in the fall of 2010, Dan Akerson has been telling just about anyone who will listen: Chevrolet is GM's global brand.... Read More »

Drive for innovation, growth takes Chevy to another century

12:01 am U.S. ET | Oct. 31, 2011
The brand once known best for its muscle and performance cars and later for pickups and SUVs is carving out a reputation for cutting-edge innovation.... Read More »

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Honeymoons, hip hires, pro photos help stores

Honeymoons, hip hires, pro photos help stores

An Audi dealership has installed a spinning photo booth to deliver consistent vehicle images to online shoppers. A webpage is designed to build a harmonious relationship between a Mercedes and its new owner. Mon., November 17
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