“Trees will not reach the sky...but trees can continue to grow,” says new Porsche Canada CEO Marc Ouayoun. Porsche Canada sold 8,249 cars in 2017, an increase of 17 per cent over 2016. Ouayoun plans to keep growing.
Porsche will stop offering diesel versions of its light vehicles, marking the latest blow for the technology that has come under intense scrutiny by regulators and environmental groups.
Automakers are racing to recharge EVs faster so that consumers are less worried about running out of range. The batteries in EVs being developed by GM may be recharged with 180 miles of driving range in less than 10 minutes, a quicker time than drivers can get at Tesla's superchargers.
Porsche has partnered with video-game maker Epic Games and NVIDIA, a leader in graphic processing hardware to demonstrate what they tout as a breakthrough in computer design rendering.
A pilot project that Porsche began with Porsche Centre Oakville in Ontario allows customers to view vehicles at the dealership without physically being there. Could it be the next big breakthrough in buying automobiles online?
Porsche Drive allows people to rent two- and four-door sports cars for as little as an hour and as long as a week, starting at $149.
Porsche Cars Canada Ltd. has tapped Colas Henckes to be its new marketing director, effective July 2.
With multiple electric vehicles coming, buyers need a strong charging network to alleviate range anxiety, Porsche's U.S. boss says. Every dealership in Canada and the U.S. will have fast chargers.
Porsche Canada will open its first national parts distribution centre by the end of 2019. The automaker didn't say how much the facility will cost but it will serve all 19 Canadian dealerships.
Porsche will equip all 20 of its dealerships in Canada with 800-volt DC fast-charging stations in preparation for the launch of an electric sedan based on the Mission E concept.