Daimler will launch a customer support voice-activated "chatbox" app. Customers will be able to pose questions to the app either in vehicles where it has been installed, or by using a smartphone version of the service.
Mercedes-Benz Canada and Toyota Canada have tapped into the country's vast shopping-mall landscape, with each taking a different approach to selling cars alongside department stores and other shops.
Daimler is recalling more than one million Mercedes cars and SUVs worldwide, including 76,000 in Canada, to address potential unintended airbag deployments.
Mercedes is giving the S-class coupe and convertible most of the changes the re-engineered sedan gets this fall, save for a V-6.
Mercedes-Benz Canada has opened a store in a Toronto-area shopping mall in an effort to reach more potential buyers. It's the automaker's latest move to reach a new customer base.
A new Mercedes-Benz store has opened in Calgary, bringing the number to three, despite difficult-if-improving economic times in Alberta due to a contracting oil industry.
All 59 authorized Mercedes-Benz dealers in Canada will continue to sell electric versions of the Smart microcar as the automaker does away gasoline-powered versions. Two thirds of U.S. dealers are dropping Smart.
It wasn't exactly “Undercover Boss,” but Mercedes-Benz Canada's president made sure to include himself in a program that dispatches head office staff to work in dealerships.
Mercedes-Benz Canada says new Google and Amazon connected-car technology is being developed for Canadian models. It will be similar to the service that started rolling out in the United States in April.
Mercedes-Benz Canada says it has given up hope of selling 2017 model-year diesel-powered sedans and mid-sized SUVs “for the time being” because it's taking too long for them to be approved by U.S. and Canadian authorities.
The launch of two new advanced-driving programs in Canada suggests a growing trend in using experiential marketing to help sell performance and luxury vehicles.
Mercedes-Benz Canada and Live Nation Canada have struck a three-year deal to provide premium concert tickets to the automaker's customers and dealers as a way to set itself apart from other luxury brands.