Mini will go missing from this year's New York auto show. (BLOOMBERG)
DIANA T. KURYLKO: Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002.
But don’t look for the British marque this year. Mini USA, saying its money is better spent on experiential marketing, is skipping the 2015 New York auto show.
One possible reason: The brand has no products to unveil in the nation’s biggest media market.
“Mini is diff ... Continue reading "Mini pulls the pranks and N.Y. stand -- for now" » () Post Comment | Permalink
A spy photo of the iA, Scion's first sedan.
DAVE GUILFORD: Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work.
But some vehicles have even more riding on them.
These are linchpin vehicles from several of the industry’s comebacks in progress, offerings from automakers who need to make a statement. They may be striving to revive a sagging brand, or to atone fo ... Continue reading "Can these cars fuel brand comebacks? " » () Post Comment | Permalink
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