BLOG: Vince Bond

These auto brands scored big in the Super Bowl

Posted 5:11 pm U.S. ET, Feb. 3
blogs Vince Bond Jr. is community editor for Automotive News.
 
Who won the Super Bowl commercial war?Apparently, luxury brands Maserati and Jaguar were victorious in their efforts to get the Ghibli and F-Type on consumers' radars.The two companies used contrasting styles -- Maserati played on emotion, Jaguar relied on action-movie cinematics -- to persuade people to look them up moments after the spots aired.AutoTrader.com tracked act ...
     Continue reading "These auto brands scored big in the Super Bowl" » Feb 3, 2014 5:11 pm U.S. ET
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Self-driving shuttle shows way to autonomous cars

Posted 12:01 am U.S. ET, Jan. 24
A French auto robotics company is taking development of autonomous vehicles in a new direction that could lead to public acceptance of the fledgling technology.While automakers such as Mercedes-Benz, General Motors and Audi work to automate the traditional driving experience and make life safer for motorists, Induct Technology is focusing on another mobility segment: auton ...
     Continue reading "Self-driving shuttle shows way to autonomous cars" » Jan 24, 2014 12:01 am U.S. ET
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A new way for self-driving vehicles to win the public's trust?

Posted 12:01 am U.S. ET, Jan. 21
A French auto robotics company is taking development of autonomous vehicles in a new direction that could lead to public acceptance of the fledgling technology.While automakers such as Mercedes-Benz, General Motors and Audi work to automate the traditional driving experience and make life safer for motorists, Induct Technology is focusing on another mobility segment: auton ...
     Continue reading "A new way for self-driving vehicles to win the public's trust?" » Jan 21, 2014 12:01 am U.S. ET
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How car marketers harness the viral power of BuzzFeed to reach millennials

Posted 12:00 am U.S. ET, Dec. 1
Some automakers are feeding the viral content cravings of millennials to deepen their brand appeal.Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its "Top (insert number)" lists in every topic imaginable.The site employs more than 100 journalists who rep ...
     Continue reading "How car marketers harness the viral power of BuzzFeed to reach millennials" » Dec 1, 2013 12:00 am U.S. ET
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Coming to the center stack: Buy a car, get a coffee coupon

Posted 4:12 pm U.S. ET, Oct. 31
I can hear the commercials now."Buy a [insert car here] and get 50 percent off on Starbucks coffee! The coupon code will pop up on your vehicle's screen. All you have to do is scan it with your phone and show it to the barista!"This isn't a far-fetched scenario.In fact, tech company Compuware has an infotainment system in the works that'll allow companies to reach drivers ...
     Continue reading "Coming to the center stack: Buy a car, get a coffee coupon" » Oct 31, 2013 4:12 pm U.S. ET
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Imagining an autonomous world -- in-car gym and showers, the end of billboards, and rolling hotels

Posted 11:23 am U.S. ET, Oct. 11
As automakers, suppliers and tech companies such as Google continue to break ground with autonomous vehicle technology, an author hopes to spark a conversation about how this fully automated future will be shaped.Instead of waiting for this technology -- and the legion of societal changes it presents -- to be delivered on a platter, Peter Wayner, author of a new book on au ...
     Continue reading "Imagining an autonomous world -- in-car gym and showers, the end of billboards, and rolling hotels" » Oct 11, 2013 11:23 am U.S. ET
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Cherry Coke, Deci, Bessy and The Gray Squirrel -- it must be National Name Your Car Day

Posted 4:07 pm U.S. ET, Oct. 2
Wednesday was National Name Your Car Day.Nationwide Insurance, in a poll of more than 1,000 U.S. car owners, discovered close to 25 percent of survey respondents have a name for their car.Automotive News surveyed our 53,000+ Twitter followers to see if they have a special nickname for their pickup, minivan, sedan, crossover or wagon.We collected several responses and inclu ...
     Continue reading "Cherry Coke, Deci, Bessy and The Gray Squirrel -- it must be National Name Your Car Day" » Oct 2, 2013 4:07 pm U.S. ET
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For Canadian Ford dealer, a blue ribbon from Twitter

Posted 6:30 pm U.S. ET, Aug. 29
Zender Ford marketing manager Ryan Holtz's Twitter strategy has received the ultimate stamp of approval.The dealership in Spruce Grove, Alberta, was the subject of a Twitter case study released Thursday highlighting how the store successfully used a promoted tweet to capitalize on Ford's "120 hour sale" for the 2013 Focus, Edge and F-150 this summer.The promoted tweet -- a ...
     Continue reading "For Canadian Ford dealer, a blue ribbon from Twitter" » Aug 29, 2013 6:30 pm U.S. ET
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For Jaguar, new Twitter tool helps luxury brand 'win the moment'

Posted 12:01 am U.S. ET, Aug. 19
For a brand like Jaguar -- with a limited marketing budget -- a new tool from Twitter is allowing its ad message to carry a little more weight.Jaguar used the latest feature from Twitter to engage people who likely saw the automaker's TV ads during a promotion for the 2014 F-Type this summer.Through Twitter TV ad targeting, Jaguar amplified the messaging of its "Your Turn" ...
     Continue reading "For Jaguar, new Twitter tool helps luxury brand 'win the moment'" » Aug 19, 2013 12:01 am U.S. ET
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Don't let the price fool you -- Tesla says the Model S is not a luxury car

Posted 3:45 pm U.S. ET, July 25
Don't call the Tesla Model S a luxury car.A Tesla rep made it clear today that the Model S -- with a high-end trim that costs upward of $94,000 (not including electric vehicle tax credits) and jets from 0 to 60 mph in 4.2 seconds -- is a performance ride.Diarmuid O'Connell, Tesla's vice president of business development, said the Model S is "competing based on performance" ...
     Continue reading "Don't let the price fool you -- Tesla says the Model S is not a luxury car" » Jul 25, 2013 3:45 pm U.S. ET
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How self-driving cars could change the future of marketing

Posted 2:32 pm U.S. ET, July 22
Self-driving cars may be a long way from becoming part of daily life, but people are already dreaming up futuristic ways for restaurants, retailers and other businesses to reach consumers -- potentially a dramatic transformation of the marketing and advertising landscape.Imagine, for example, a Web campaign in which a retailer at a mall sends a self-driving vehicle to a co ...
     Continue reading "How self-driving cars could change the future of marketing" » Jul 22, 2013 2:32 pm U.S. ET
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Nissan's plan to get the East to embrace the Leaf

Posted 1:58 pm U.S. ET, July 3
The West Coast has always been a sweet spot for sales of the Nissan Leaf, one of the first EVs on the U.S. market -- and now that comfort is spreading east.Nissan Motor Co. says the Leaf has been gaining traction in recent months in Missouri -- St. Louis specifically -- Virginia, Georgia and Washington, D.C.Georgia, in particular, is laying out the red carpet.The state's a ...
     Continue reading "Nissan's plan to get the East to embrace the Leaf" » Jul 3, 2013 1:58 pm U.S. ET
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Toyota showcases UK car production on Twitter

Posted 2:55 pm U.S. ET, June 21
The vehicle production process takes place every day within the "enclosed box" of auto plants, but most people rarely get to see it, said Scott Brownlee, head of social media at Toyota Great Britain.So Toyota decided to crack the box open in front of the world Wednesday on Twitter.Brownlee and his crew used their special "Factory to Forecourt" Twitter account to detail the ...
     Continue reading "Toyota showcases UK car production on Twitter" » Jun 21, 2013 2:55 pm U.S. ET
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Shaq: No grease needed to slide into my LaCrosse

Posted 4:21 pm U.S. ET, May 14
Can Shaquille O'Neal really fit into a Buick LaCrosse?The debate continues, but Buick has to love the humorous PR its giant pitchman generates.Last night was a shining example.The brand, trying to lose its grandfatherly image and appeal to younger buyers, was thrust into the millennial-dominated Twittersphere thanks to the always witty Charles Barkley.During the latest epi ...
     Continue reading "Shaq: No grease needed to slide into my LaCrosse" » May 14, 2013 4:21 pm U.S. ET
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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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