BLOG: Vince Bond

How BMW saleswoman builds rapport, trust and her brand on social media

Posted 12:02 pm U.S. ET, May 22
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When Tahmina Hassanein, a BMW saleswoman in Fort Myers, Fla., meets a potential client, she approaches the encounter as a branding opportunity -- and not just for BMW.
The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn’t have to end when a salesperson hands over a business card. That should only be the start nowadays -- especially in the age of social media, where salespeople can showcase their personalities and product knowledge through videos and candid photos. Social media allows salesp ...
     Continue reading "How BMW saleswoman builds rapport, trust and her brand on social media" » May 22, 2015 12:02 pm U.S. ET
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The evolution of the Hellcat logo

Posted 2:53 pm U.S. ET, May 11
The Hellcat was never meant to be a tame kitty. Judging by the early sketches of the logo that now adorns the Dodge Challenger and Charger SRT Hellcats, the attitude was there from the start. While most of the logos show aggressive, roaring Hellcats that are befitting of the beastly 707-hp engine, one took on a more playful theme. The sketch in the upper right-hand corn ...
     Continue reading "The evolution of the Hellcat logo" » May 11, 2015 2:53 pm U.S. ET
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Toyota's message to critics who, um, pooh-pooh fuel cells

Posted 3:40 pm U.S. ET, April 22
Toyota has a message for critics who call bullsh*t on hydrogen fuel cells: You’re right -- in one sense. Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. The catch phrase: “We’re driving down the road, running on bullsh*t,” uttered by a dairy farmer as he wheeled the ...
     Continue reading "Toyota's message to critics who, um, pooh-pooh fuel cells" » Apr 22, 2015 3:40 pm U.S. ET
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Honda manager says effective auto design stretches well beyond the vehicle

Posted 4:01 pm U.S. ET, April 15
The car is just one piece of the mobility pie that auto designers consider when pursuing new ideas. Just take a look at autonomous cars. While some consumers are reluctant to give up control of their cars to computers, there are many other scenarios outside of the vehicle itself that designers have to consider. Before Honda’s Advanced Design Studio forges ahead on ...
     Continue reading "Honda manager says effective auto design stretches well beyond the vehicle" » Apr 15, 2015 4:01 pm U.S. ET
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Mercedes scores, too, as Duke tops Wisconsin

Posted 12:01 am U.S. ET, April 8
Duke vs. Wisconsin wasn’t the only battle taking place Monday night. Automakers were on offense, too, lobbing commercials at consumers to boost purchase intent and raise awareness. Out of all of the brands running ads, a familiar battle took center stage. The national title game was basically an extension of the hotly contested U.S. luxury race involving Mercedes- ...
     Continue reading "Mercedes scores, too, as Duke tops Wisconsin" » Apr 8, 2015 12:01 am U.S. ET
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Brady handoff generates more publicity for Colorado

Posted 12:31 pm U.S. ET, Feb. 11
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady’s gesture gives Chevy another infusion of publicity for the Colorado. What vehicle the Super Bowl MVP receives is normally an afterthought, but Brady’s handoff has kept the Colorado in the news long after the Feb. 1 game. The New ...
     Continue reading "Brady handoff generates more publicity for Colorado" » Feb 11, 2015 12:31 pm U.S. ET
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No big bucks for a Super Bowl ad? No problem

Posted 6:00 pm U.S. ET, Feb. 6
On Super Bowl Sunday, Mitsubishi was busy protecting the almighty pizza, the unsung hero of countless game parties. Mitsubishi’s advertising budget was too tight to run a spot on the main NBC broadcast, so it decided to capitalize on Super Bowl buzz by spotlighting a Boston pizza delivery guy on social media. The campaign, dubbed “Protect the Pie,” was ...
     Continue reading "No big bucks for a Super Bowl ad? No problem" » Feb 6, 2015 6:00 pm U.S. ET
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How automakers fared capturing eyeballs during the Super Bowl

Posted 5:09 pm U.S. ET, Feb. 2
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. Chevy tried to strike a little terror in people’s hearts, while BMW and Kia went heavy on the jokes with Bryant Gumbel, Katie Couric and James Bond. The entertainment value was great -- it better be with commercials costing $4.5 million for 30-second slots. But let’s not forget ...
     Continue reading "How automakers fared capturing eyeballs during the Super Bowl" » Feb 2, 2015 5:09 pm U.S. ET
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Toyota channels Muhammad Ali for Camry Super Bowl spot

Posted 1:59 pm U.S. ET, Jan. 23
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. Paralympic snowboarder Amy Purdy, who knows all about challenges as a double amputee, stars in this motivational ad featuring a classic Ali poem. Ad agency Saatchi LA produced the spot. “How Great I Am” was originally slated to run pre-game, but Toyota confirme ...
     Continue reading "Toyota channels Muhammad Ali for Camry Super Bowl spot" » Jan 23, 2015 1:59 pm U.S. ET
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Honda's latest take on personal mobility

Posted 3:40 pm U.S. ET, Jan. 13
The mobility movement that’s spreading across the industry isn’t limited to city streets. Honda unveiled the UNI-CUB today, a lithium ion powered personal mobility device built for hallways rather than expressways. The project stems from Honda’s r&d program for mobility products. Honda spokeswoman Robyn Eagles, who was zipping around the stage with ...
     Continue reading "Honda's latest take on personal mobility" » Jan 13, 2015 3:40 pm U.S. ET
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Ford GT to get featured in Forza Motorsport 6 game

Posted 7:45 pm U.S. ET, Jan. 12
The exotic Ford GT looks like it was built for a video game. Its wide base, bold lines and low stance are unapologetic features that seemingly came from the imagination of a gamer gone mad. So it’s no surprise that the GT will grace the cover of the newly announced Forza Motorsport 6, the flagship racing title of the Xbox One game console. If the hype from the GT& ...
     Continue reading "Ford GT to get featured in Forza Motorsport 6 game" » Jan 12, 2015 7:45 pm U.S. ET
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Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future

Posted 3:36 pm U.S. ET, Nov. 20
It’s ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports. Chevrolet revealed a real-life mock-up of its imaginative Chaparral 2X Vision Gran Turismo concept during the Los Angeles Auto Show, simultaneously challenging the boundaries of vehicle design while paying homage to a legendary racing b ...
     Continue reading "Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future" » Nov 20, 2014 3:36 pm U.S. ET
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Just how bad is that traffic jam ahead? New tech lets drivers see it

Posted 3:36 pm U.S. ET, Nov. 18
Traffic apps that alert users about upcoming delays aren’t new. Mobile app Waze, for instance, has turned the navigation experience into a community event thanks to a crowd-sourcing approach where drivers notify one another of upcoming road closures, police traps and traffic conditions -- dotting maps with an array of colorful notification icons. It’s a usefu ...
     Continue reading "Just how bad is that traffic jam ahead? New tech lets drivers see it" » Nov 18, 2014 3:36 pm U.S. ET
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The Rolls-Royce that took 8 months to build

Posted 1:56 pm U.S. ET, Aug. 19
Turn 10 Studios needed extra time to digitally translate the Rolls-Royce Wraith’s craftsmanship into “Forza Motorsport 5” on the Xbox One. It took around eight months for developers to build the super-luxury fastback coupe -- two months longer than average. The Wraith -- the first Rolls-Royce to appear in a video game -- presented unique design challeng ...
     Continue reading "The Rolls-Royce that took 8 months to build" » Aug 19, 2014 1:56 pm U.S. ET
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Inside the Camaro's transformation for latest 'Transformers' film

Posted 4:09 pm U.S. ET, June 26
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots. The rebooted Bumbl ...
     Continue reading "Inside the Camaro's transformation for latest 'Transformers' film " » Jun 26, 2014 4:09 pm U.S. ET
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Nissan's Munoz: 'You grow or you go'

Nissan's Munoz: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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