BLOG: Vince Bond

Jeep's latest venture into new terrain: Native ads on Yahoo

Posted 2:04 pm U.S. ET, Dec. 21
blogs Vince Bond covers advertising, marketing and social media for Automotive News.
 
For the past year-and-a-half, Fiat Chrysler Automobiles brands have dabbled with native advertising on Yahoo that’s optimized for its various digital magazines and apps. In the latest part of this ongoing effort, Jeep went after travel enthusiasts and tech lovers in a 2015 Grand Cherokee digital video campaign. The automaker placed sponsored native videos within Ya ...
     Continue reading "Jeep's latest venture into new terrain: Native ads on Yahoo" » Dec 21, 2015 2:04 pm U.S. ET
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It takes 2 to get the full story of Smart's new ForTwo

Posted 12:05 pm U.S. ET, Dec. 2
Smart USA’s latest pitch on Instagram for the new 2016 ForTwo is a tag-team effort. While much of the marketing content hitting the social sphere these days is designed for one person to absorb on a mobile device, Smart’s campaign is meant for two -- just like its miniature cruiser. Putting a unique spin on storytelling, the automaker started two Instagram ac ...
     Continue reading "It takes 2 to get the full story of Smart's new ForTwo" » Dec 2, 2015 12:05 pm U.S. ET
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For Jaguar Land Rover, latest Bond film is more than special effects

Posted 1:04 pm U.S. ET, Nov. 5
While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity. JLR has pitched its connection to the film heavily on its social media channels with a series of posts offering behind-the-scenes looks at how the movie was produced. Several JLR vehicles joined in on the high-octane act ...
     Continue reading "For Jaguar Land Rover, latest Bond film is more than special effects" » Nov 5, 2015 1:04 pm U.S. ET
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Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

Posted 9:00 am U.S. ET, July 23
Consumers are bombarded with the most digital car ads in the month before purchasing a vehicle even though many have already narrowed their choices down to one or two models by then, according to a new Facebook-commissioned study by Ipsos MediaCT. Facebook says the finding shows that automakers need to reach potential buyers in the digital realm, particularly on mobile de ...
     Continue reading "Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds" » Jul 23, 2015 9:00 am U.S. ET
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On Twitter, retail events and auto shows are marketing gold

Posted 12:01 am U.S. ET, June 12
New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales. The same was true for auto shows, where consumers are bombarded with the hottest upcoming v ...
     Continue reading "On Twitter, retail events and auto shows are marketing gold" » Jun 12, 2015 12:01 am U.S. ET
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Dealer putting Mayweather's big-ticket Enzo back on the market

Posted 4:15 pm U.S. ET, June 11
A familiar guest is back at exotic-car dealership Fusion Luxury Motors. The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in January is going back up for sale. Obi Okeke, co-owner of the Chatsworth, Calif. dealership, said he will sell the car for Mayweather. He’s expecting to list it between $3.6 million to $3.8 million. M ...
     Continue reading "Dealer putting Mayweather's big-ticket Enzo back on the market" » Jun 11, 2015 4:15 pm U.S. ET
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Consumer panel shares likes and dislikes about today's car tech

Posted 4:34 pm U.S. ET, June 4
DETROIT -- It seems impossible to please everybody, but that’s the challenge automakers face as consumer expectations for connected cars continue to rise. This was obvious during a panel discussion at a telematics conference Wednesday where consumers shared their infotainment preferences along with the pros and cons they see on a daily basis within their respective ...
     Continue reading "Consumer panel shares likes and dislikes about today's car tech" » Jun 4, 2015 4:34 pm U.S. ET
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How BMW saleswoman builds rapport, trust and her brand on social media

Posted 12:02 pm U.S. ET, May 22
The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn’t have to end when a salesperson hands over a business card. That should only be the start nowadays -- especially in the age of social media, where salespeople can showcase their personalities and product knowledge through videos and candid photos. Social media allows salesp ...
     Continue reading "How BMW saleswoman builds rapport, trust and her brand on social media" » May 22, 2015 12:02 pm U.S. ET
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The evolution of the Hellcat logo

Posted 2:53 pm U.S. ET, May 11
The Hellcat was never meant to be a tame kitty. Judging by the early sketches of the logo that now adorns the Dodge Challenger and Charger SRT Hellcats, the attitude was there from the start. While most of the logos show aggressive, roaring Hellcats that are befitting of the beastly 707-hp engine, one took on a more playful theme. The sketch in the upper right-hand corn ...
     Continue reading "The evolution of the Hellcat logo" » May 11, 2015 2:53 pm U.S. ET
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Toyota's message to critics who, um, pooh-pooh fuel cells

Posted 3:40 pm U.S. ET, April 22
Toyota has a message for critics who call bullsh*t on hydrogen fuel cells: You’re right -- in one sense. Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy. The catch phrase: “We’re driving down the road, running on bullsh*t,” uttered by a dairy farmer as he wheeled the ...
     Continue reading "Toyota's message to critics who, um, pooh-pooh fuel cells" » Apr 22, 2015 3:40 pm U.S. ET
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Honda manager says effective auto design stretches well beyond the vehicle

Posted 4:01 pm U.S. ET, April 15
The car is just one piece of the mobility pie that auto designers consider when pursuing new ideas. Just take a look at autonomous cars. While some consumers are reluctant to give up control of their cars to computers, there are many other scenarios outside of the vehicle itself that designers have to consider. Before Honda’s Advanced Design Studio forges ahead on ...
     Continue reading "Honda manager says effective auto design stretches well beyond the vehicle" » Apr 15, 2015 4:01 pm U.S. ET
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Mercedes scores, too, as Duke tops Wisconsin

Posted 12:01 am U.S. ET, April 8
Duke vs. Wisconsin wasn’t the only battle taking place Monday night. Automakers were on offense, too, lobbing commercials at consumers to boost purchase intent and raise awareness. Out of all of the brands running ads, a familiar battle took center stage. The national title game was basically an extension of the hotly contested U.S. luxury race involving Mercedes- ...
     Continue reading "Mercedes scores, too, as Duke tops Wisconsin" » Apr 8, 2015 12:01 am U.S. ET
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Brady handoff generates more publicity for Colorado

Posted 12:31 pm U.S. ET, Feb. 11
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady’s gesture gives Chevy another infusion of publicity for the Colorado. What vehicle the Super Bowl MVP receives is normally an afterthought, but Brady’s handoff has kept the Colorado in the news long after the Feb. 1 game. The New ...
     Continue reading "Brady handoff generates more publicity for Colorado" » Feb 11, 2015 12:31 pm U.S. ET
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No big bucks for a Super Bowl ad? No problem

Posted 6:00 pm U.S. ET, Feb. 6
On Super Bowl Sunday, Mitsubishi was busy protecting the almighty pizza, the unsung hero of countless game parties. Mitsubishi’s advertising budget was too tight to run a spot on the main NBC broadcast, so it decided to capitalize on Super Bowl buzz by spotlighting a Boston pizza delivery guy on social media. The campaign, dubbed “Protect the Pie,” was ...
     Continue reading "No big bucks for a Super Bowl ad? No problem" » Feb 6, 2015 6:00 pm U.S. ET
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How automakers fared capturing eyeballs during the Super Bowl

Posted 5:09 pm U.S. ET, Feb. 2
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. Chevy tried to strike a little terror in people’s hearts, while BMW and Kia went heavy on the jokes with Bryant Gumbel, Katie Couric and James Bond. The entertainment value was great -- it better be with commercials costing $4.5 million for 30-second slots. But let’s not forget ...
     Continue reading "How automakers fared capturing eyeballs during the Super Bowl" » Feb 2, 2015 5:09 pm U.S. ET
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Toyota channels Muhammad Ali for Camry Super Bowl spot

Posted 1:59 pm U.S. ET, Jan. 23
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. Paralympic snowboarder Amy Purdy, who knows all about challenges as a double amputee, stars in this motivational ad featuring a classic Ali poem. Ad agency Saatchi LA produced the spot. “How Great I Am” was originally slated to run pre-game, but Toyota confirme ...
     Continue reading "Toyota channels Muhammad Ali for Camry Super Bowl spot" » Jan 23, 2015 1:59 pm U.S. ET
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