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BLOG: Vince Bond
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New data show that retail events and auto shows are key drivers of consumer conversations on Twitter.
The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales.
The same was true for auto shows, where consumers are bombarded with the hottest upcoming v ... Continue reading "On Twitter, retail events and auto shows are marketing gold" » Jun 12, 2015 12:01 am U.S. ET Permalink
A familiar guest is back at exotic-car dealership Fusion Luxury Motors.
The rare 2003 Ferrari Enzo supercar that boxer Floyd Mayweather bought from the dealership in January is going back up for sale.
Obi Okeke, co-owner of the Chatsworth, Calif. dealership, said he will sell the car for Mayweather. He’s expecting to list it between $3.6 million to $3.8 million.
M ... Continue reading "Dealer putting Mayweather's big-ticket Enzo back on the market" » Jun 11, 2015 4:15 pm U.S. ET Permalink
DETROIT -- It seems impossible to please everybody, but that’s the challenge automakers face as consumer expectations for connected cars continue to rise.
This was obvious during a panel discussion at a telematics conference Wednesday where consumers shared their infotainment preferences along with the pros and cons they see on a daily basis within their respective ... Continue reading "Consumer panel shares likes and dislikes about today's car tech" » Jun 4, 2015 4:34 pm U.S. ET Permalink
The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn’t have to end when a salesperson hands over a business card.
That should only be the start nowadays -- especially in the age of social media, where salespeople can showcase their personalities and product knowledge through videos and candid photos.
Social media allows salesp ... Continue reading "How BMW saleswoman builds rapport, trust and her brand on social media" » May 22, 2015 12:02 pm U.S. ET Permalink
The Hellcat was never meant to be a tame kitty.
Judging by the early sketches of the logo that now adorns the Dodge Challenger and Charger SRT Hellcats, the attitude was there from the start.
While most of the logos show aggressive, roaring Hellcats that are befitting of the beastly 707-hp engine, one took on a more playful theme.
The sketch in the upper right-hand corn ... Continue reading "The evolution of the Hellcat logo" » May 11, 2015 2:53 pm U.S. ET Permalink
Toyota has a message for critics who call bullsh*t on hydrogen fuel cells: You’re right -- in one sense.
Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy.
The catch phrase: “We’re driving down the road, running on bullsh*t,” uttered by a dairy farmer as he wheeled the ... Continue reading "Toyota's message to critics who, um, pooh-pooh fuel cells" » Apr 22, 2015 3:40 pm U.S. ET Permalink
The car is just one piece of the mobility pie that auto designers consider when pursuing new ideas.
Just take a look at autonomous cars.
While some consumers are reluctant to give up control of their cars to computers, there are many other scenarios outside of the vehicle itself that designers have to consider.
Before Honda’s Advanced Design Studio forges ahead on ... Continue reading "Honda manager says effective auto design stretches well beyond the vehicle" » Apr 15, 2015 4:01 pm U.S. ET Permalink
Duke vs. Wisconsin wasn’t the only battle taking place Monday night.
Automakers were on offense, too, lobbing commercials at consumers to boost purchase intent and raise awareness.
Out of all of the brands running ads, a familiar battle took center stage.
The national title game was basically an extension of the hotly contested U.S. luxury race involving Mercedes- ... Continue reading "Mercedes scores, too, as Duke tops Wisconsin" » Apr 8, 2015 12:01 am U.S. ET Permalink
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler.
Brady’s gesture gives Chevy another infusion of publicity for the Colorado. What vehicle the Super Bowl MVP receives is normally an afterthought, but Brady’s handoff has kept the Colorado in the news long after the Feb. 1 game.
The New ... Continue reading "Brady handoff generates more publicity for Colorado" » Feb 11, 2015 12:31 pm U.S. ET Permalink
On Super Bowl Sunday, Mitsubishi was busy protecting the almighty pizza, the unsung hero of countless game parties.
Mitsubishi’s advertising budget was too tight to run a spot on the main NBC broadcast, so it decided to capitalize on Super Bowl buzz by spotlighting a Boston pizza delivery guy on social media.
The campaign, dubbed “Protect the Pie,” was ... Continue reading "No big bucks for a Super Bowl ad? No problem" » Feb 6, 2015 6:00 pm U.S. ET Permalink
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night.
Chevy tried to strike a little terror in people’s hearts, while BMW and Kia went heavy on the jokes with Bryant Gumbel, Katie Couric and James Bond.
The entertainment value was great -- it better be with commercials costing $4.5 million for 30-second slots. But let’s not forget ...