BLOG: Vince Bond

The Rolls-Royce that took 8 months to build

Posted 1:56 pm U.S. ET, Aug. 19
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The Wraith is the first Rolls-Royce to appear in a video game.
Turn 10 Studios needed extra time to digitally translate the Rolls-Royce Wraith’s craftsmanship into “Forza Motorsport 5” on the Xbox One. It took around eight months for developers to build the super-luxury fastback coupe -- two months longer than average. The Wraith -- the first Rolls-Royce to appear in a video game -- presented unique design challeng ...
     Continue reading "The Rolls-Royce that took 8 months to build" » Aug 19, 2014 1:56 pm U.S. ET
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Inside the Camaro's transformation for latest 'Transformers' film

Posted 4:09 pm U.S. ET, June 26
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots. The rebooted Bumbl ...
     Continue reading "Inside the Camaro's transformation for latest 'Transformers' film " » Jun 26, 2014 4:09 pm U.S. ET
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These auto brands scored big in the Super Bowl

Posted 5:11 pm U.S. ET, Feb. 3
Who won the Super Bowl commercial war?Apparently, luxury brands Maserati and Jaguar were victorious in their efforts to get the Ghibli and F-Type on consumers' radars.The two companies used contrasting styles -- Maserati played on emotion, Jaguar relied on action-movie cinematics -- to persuade people to look them up moments after the spots aired.AutoTrader.com tracked act ...
     Continue reading "These auto brands scored big in the Super Bowl" » Feb 3, 2014 5:11 pm U.S. ET
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Self-driving shuttle shows way to autonomous cars

Posted 12:01 am U.S. ET, Jan. 24
A French auto robotics company is taking development of autonomous vehicles in a new direction that could lead to public acceptance of the fledgling technology.While automakers such as Mercedes-Benz, General Motors and Audi work to automate the traditional driving experience and make life safer for motorists, Induct Technology is focusing on another mobility segment: auton ...
     Continue reading "Self-driving shuttle shows way to autonomous cars" » Jan 24, 2014 12:01 am U.S. ET
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A new way for self-driving vehicles to win the public's trust?

Posted 12:01 am U.S. ET, Jan. 21
A French auto robotics company is taking development of autonomous vehicles in a new direction that could lead to public acceptance of the fledgling technology.While automakers such as Mercedes-Benz, General Motors and Audi work to automate the traditional driving experience and make life safer for motorists, Induct Technology is focusing on another mobility segment: auton ...
     Continue reading "A new way for self-driving vehicles to win the public's trust?" » Jan 21, 2014 12:01 am U.S. ET
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How car marketers harness the viral power of BuzzFeed to reach millennials

Posted 12:00 am U.S. ET, Dec. 1
Some automakers are feeding the viral content cravings of millennials to deepen their brand appeal.Volkswagen, Ford, Toyota, Mini and others are diversifying their ad strategies by deploying quirky posts on BuzzFeed, a millennial-dominated social news site known for its "Top (insert number)" lists in every topic imaginable.The site employs more than 100 journalists who rep ...
     Continue reading "How car marketers harness the viral power of BuzzFeed to reach millennials" » Dec 1, 2013 12:00 am U.S. ET
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Coming to the center stack: Buy a car, get a coffee coupon

Posted 4:12 pm U.S. ET, Oct. 31
I can hear the commercials now."Buy a [insert car here] and get 50 percent off on Starbucks coffee! The coupon code will pop up on your vehicle's screen. All you have to do is scan it with your phone and show it to the barista!"This isn't a far-fetched scenario.In fact, tech company Compuware has an infotainment system in the works that'll allow companies to reach drivers ...
     Continue reading "Coming to the center stack: Buy a car, get a coffee coupon" » Oct 31, 2013 4:12 pm U.S. ET
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Imagining an autonomous world -- in-car gym and showers, the end of billboards, and rolling hotels

Posted 11:23 am U.S. ET, Oct. 11
As automakers, suppliers and tech companies such as Google continue to break ground with autonomous vehicle technology, an author hopes to spark a conversation about how this fully automated future will be shaped.Instead of waiting for this technology -- and the legion of societal changes it presents -- to be delivered on a platter, Peter Wayner, author of a new book on au ...
     Continue reading "Imagining an autonomous world -- in-car gym and showers, the end of billboards, and rolling hotels" » Oct 11, 2013 11:23 am U.S. ET
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Cherry Coke, Deci, Bessy and The Gray Squirrel -- it must be National Name Your Car Day

Posted 4:07 pm U.S. ET, Oct. 2
Wednesday was National Name Your Car Day.Nationwide Insurance, in a poll of more than 1,000 U.S. car owners, discovered close to 25 percent of survey respondents have a name for their car.Automotive News surveyed our 53,000+ Twitter followers to see if they have a special nickname for their pickup, minivan, sedan, crossover or wagon.We collected several responses and inclu ...
     Continue reading "Cherry Coke, Deci, Bessy and The Gray Squirrel -- it must be National Name Your Car Day" » Oct 2, 2013 4:07 pm U.S. ET
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