BLOG: Bradford Wernle

On the line, new F-150 is good for workers, not so ideal for haberdashers

Posted 12:01 am U.S. ET, Nov. 12
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Robots mounted overhead join aluminum truck bodies together with rivets, which are fed to rivet guns from spools mounted alongside the line. The smaller, lighter overhead-mounted robots replace floor-mounted steel welding robots and give the whole shop a more open, airy feel.
DEARBORN -- When Ford Motor Co. transformed the body shop at its Dearborn truck plant in Michigan from making the F-150 pickup body from steel to aluminum, it had a major beneficial effect on Ron Ketelhut’s wardrobe budget. Now that there are no longer any big robot-mounted welding guns throwing off showers of sparks, Ketelhut doesn’t have to worry about getti ...
     Continue reading "On the line, new F-150 is good for workers, not so ideal for haberdashers" » Nov 12, 2014 12:01 am U.S. ET
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2015 Mustang is a hit on LA streets

Posted 11:50 am U.S. ET, Sept. 19
LOS ANGELES -- No sooner had we left our hotel and hit the streets in West Hollywood when we began to notice people noticing us. Granted, it was hard to miss our 2015 Ford Mustang painted in Competition Orange -- seemingly bright enough to be picked up by a satellite orbiting above. As we sat and waited at a traffic light, a man in the next lane lowered the window of his ...
     Continue reading "2015 Mustang is a hit on LA streets" » Sep 19, 2014 11:50 am U.S. ET
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Mustang and Coors -- scarcity made fans want them more

Posted 4:33 pm U.S. ET, Aug. 29
As I was coming of age in Indiana, Coors enjoyed elite status as an exotic beer you couldn’t buy anywhere east of the Mississippi River. Coors was brewed without preservatives and would spoil quickly if it was transported long distances and allowed to get warm, or so the myth went. Because of its perceived purity and because it was not readily available, Coors becam ...
     Continue reading "Mustang and Coors -- scarcity made fans want them more" » Aug 29, 2014 4:33 pm U.S. ET
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Gobsmacked by Nick Scheele's kindness

Posted 5:34 pm U.S. ET, July 21
I’ll never forget the day Nick Scheele helped me clean the fresh paint off my suit. Back in May 2001, when I was working for Automotive News Europe, I was among a group of journalists invited to Turkey for a press conference and festivities to launch production of the Transit and Transit Connect commercial vans at Ford’s Otosan Kocaeli, factory about 50 miles ...
     Continue reading "Gobsmacked by Nick Scheele's kindness" » Jul 21, 2014 5:34 pm U.S. ET
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Ford of Europe's quiet designer made a big impact

Posted 12:01 am U.S. ET, June 6
The Sunday Times of London once referred to him as "Audi's Modest Mr. Smith."Indeed, Martin Smith, Ford's longtime European executive design director, is not a man of many words. The taciturn native of Sheffield, England, has always preferred to let his vehicle designs do the talking from his long career at Audi through stints at Porsche and Opel and the last 10 years at F ...
     Continue reading "Ford of Europe's quiet designer made a big impact" » Jun 6, 2014 12:01 am U.S. ET
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As Lincoln dealers yearn, Hyundai's flagship rolls

Posted 3:22 pm U.S. ET, May 5
Since the demise of the Town Car, Lincoln dealers have been pining for a big, flagship sedan with real presence, an automobile to evoke the great motorcars from Lincoln’s illustrious past: the Zephyr or the Continental. Lincoln hints that such a car is in the works, but there’s no word when it might arrive. To many dealers who stuck with Lincoln through thick ...
     Continue reading "As Lincoln dealers yearn, Hyundai's flagship rolls" » May 5, 2014 3:22 pm U.S. ET
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Bill Ford basks in harmonious transition

Posted 4:11 pm U.S. ET, May 1
Thursday was a joyous day at Ford Motor's global headquarters. Chairman Bill Ford sat on the dais between the man who saved the family company -- outgoing CEO Alan Mulally -- and Mark Fields, the man charged with leading Ford into the future. There were smiles, hugs and standing ovations all around. Employees and journalists had just witnessed a rare thing indeed -- the a ...
     Continue reading "Bill Ford basks in harmonious transition" » May 1, 2014 4:11 pm U.S. ET
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Bill Ford basks in harmonious transition

Posted 4:11 pm U.S. ET, May 1
Today was a joyous day at Ford Motor Co. World Headquarters. Chairman Bill Ford sat on the dais between the man who saved the family company -- outgoing CEO Alan Mulally -- and Mark Fields, the man charged with leading Ford into the future. There were smiles, hugs and standing ovations all around. Employees and journalists had just witnessed a rare thing indeed -- the app ...
     Continue reading "Bill Ford basks in harmonious transition" » May 1, 2014 4:11 pm U.S. ET
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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