BLOG: Bradford Wernle

Mustang and Coors -- scarcity made fans want them more

Posted 4:33 pm U.S. ET, Aug. 29
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The 2015 Mustang began rolling down an assembly line at a plant in Flat Rock, Mich., this week. (BLOOMBERG)
As I was coming of age in Indiana, Coors enjoyed elite status as an exotic beer you couldn’t buy anywhere east of the Mississippi River. Coors was brewed without preservatives and would spoil quickly if it was transported long distances and allowed to get warm, or so the myth went. Because of its perceived purity and because it was not readily available, Coors becam ...
     Continue reading "Mustang and Coors -- scarcity made fans want them more" » Aug 29, 2014 4:33 pm U.S. ET
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Gobsmacked by Nick Scheele's kindness

Posted 5:34 pm U.S. ET, July 21
I’ll never forget the day Nick Scheele helped me clean the fresh paint off my suit. Back in May 2001, when I was working for Automotive News Europe, I was among a group of journalists invited to Turkey for a press conference and festivities to launch production of the Transit and Transit Connect commercial vans at Ford’s Otosan Kocaeli, factory about 50 miles ...
     Continue reading "Gobsmacked by Nick Scheele's kindness" » Jul 21, 2014 5:34 pm U.S. ET
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Ford of Europe's quiet designer made a big impact

Posted 12:01 am U.S. ET, June 6
The Sunday Times of London once referred to him as "Audi's Modest Mr. Smith."Indeed, Martin Smith, Ford's longtime European executive design director, is not a man of many words. The taciturn native of Sheffield, England, has always preferred to let his vehicle designs do the talking from his long career at Audi through stints at Porsche and Opel and the last 10 years at F ...
     Continue reading "Ford of Europe's quiet designer made a big impact" » Jun 6, 2014 12:01 am U.S. ET
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As Lincoln dealers yearn, Hyundai's flagship rolls

Posted 3:22 pm U.S. ET, May 5
Since the demise of the Town Car, Lincoln dealers have been pining for a big, flagship sedan with real presence, an automobile to evoke the great motorcars from Lincoln’s illustrious past: the Zephyr or the Continental. Lincoln hints that such a car is in the works, but there’s no word when it might arrive. To many dealers who stuck with Lincoln through thick ...
     Continue reading "As Lincoln dealers yearn, Hyundai's flagship rolls" » May 5, 2014 3:22 pm U.S. ET
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Bill Ford basks in harmonious transition

Posted 4:11 pm U.S. ET, May 1
Thursday was a joyous day at Ford Motor's global headquarters. Chairman Bill Ford sat on the dais between the man who saved the family company -- outgoing CEO Alan Mulally -- and Mark Fields, the man charged with leading Ford into the future. There were smiles, hugs and standing ovations all around. Employees and journalists had just witnessed a rare thing indeed -- the a ...
     Continue reading "Bill Ford basks in harmonious transition" » May 1, 2014 4:11 pm U.S. ET
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Bill Ford basks in harmonious transition

Posted 4:11 pm U.S. ET, May 1
Today was a joyous day at Ford Motor Co. World Headquarters. Chairman Bill Ford sat on the dais between the man who saved the family company -- outgoing CEO Alan Mulally -- and Mark Fields, the man charged with leading Ford into the future. There were smiles, hugs and standing ovations all around. Employees and journalists had just witnessed a rare thing indeed -- the app ...
     Continue reading "Bill Ford basks in harmonious transition" » May 1, 2014 4:11 pm U.S. ET
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For Mulally, a question that refuses to go away

Posted 12:01 am U.S. ET, Oct. 28
Three times during the third quarter earnings conference call with journalists and analysts last week, Ford CEO Alan Mulally was asked to comment on persistent reports that he is considering leaving the automaker to become CEO at Microsoft. And three times, Mulally gave variations on the same reply he's been giving since the reports surfaced in early September."We don't co ...
     Continue reading "For Mulally, a question that refuses to go away" » Oct 28, 2013 12:01 am U.S. ET
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For Mulally, a question that refuses to go away

Posted 3:31 pm U.S. ET, Oct. 24
Three times during the third quarter earnings conference call with journalists and analysts today, Ford Motor Co. CEO Alan Mulally was asked to comment on persistent reports that he is considering leaving Ford to become CEO at Microsoft. And three times, Mulally gave variations on the same reply he's been giving since the reports surfaced in early September."We don't comme ...
     Continue reading "For Mulally, a question that refuses to go away" » Oct 24, 2013 3:31 pm U.S. ET
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A glimpse at some imaginary future Fords and Lincolns

Posted 12:45 pm U.S. ET, Sept. 11
Ford introduced a new sub-brand at the Frankfurt auto show this week. It’s called Vignale, named for a revered Italian coachbuilder.Since Ford doesn’t sell the Lincoln brand in Europe, Vignale will do the job that Lincoln does here -- appeal to Europe’s version of the “progressive luxury” customers Lincoln hopes to win here.The first Vignale v ...
     Continue reading "A glimpse at some imaginary future Fords and Lincolns" » Sep 11, 2013 12:45 pm U.S. ET
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Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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