BLOG: Bradford Wernle

For Mulally, a question that refuses to go away

Posted 12:01 am U.S. ET, Oct. 28
blogs Bradford Wernle covers Ford for Automotive News.
 
Three times during the third quarter earnings conference call with journalists and analysts last week, Ford CEO Alan Mulally was asked to comment on persistent reports that he is considering leaving the automaker to become CEO at Microsoft. And three times, Mulally gave variations on the same reply he's been giving since the reports surfaced in early September."We don't co ...
     Continue reading "For Mulally, a question that refuses to go away" » Oct 28, 2013 12:01 am U.S. ET
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For Mulally, a question that refuses to go away

Posted 3:31 pm U.S. ET, Oct. 24
Three times during the third quarter earnings conference call with journalists and analysts today, Ford Motor Co. CEO Alan Mulally was asked to comment on persistent reports that he is considering leaving Ford to become CEO at Microsoft. And three times, Mulally gave variations on the same reply he's been giving since the reports surfaced in early September."We don't comme ...
     Continue reading "For Mulally, a question that refuses to go away" » Oct 24, 2013 3:31 pm U.S. ET
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A glimpse at some imaginary future Fords and Lincolns

Posted 12:45 pm U.S. ET, Sept. 11
Ford introduced a new sub-brand at the Frankfurt auto show this week. It’s called Vignale, named for a revered Italian coachbuilder.Since Ford doesn’t sell the Lincoln brand in Europe, Vignale will do the job that Lincoln does here -- appeal to Europe’s version of the “progressive luxury” customers Lincoln hopes to win here.The first Vignale v ...
     Continue reading "A glimpse at some imaginary future Fords and Lincolns" » Sep 11, 2013 12:45 pm U.S. ET
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Lincoln shows trim levels, no new vehicles

Posted 12:01 am U.S. ET, Aug. 17
PEBBLE BEACH, Calif. -- As a featured marque honored for its custom coachwork, Lincoln threw a grand party here at the swank Pebble Beach Beach and Tennis Club Thursday. Ford's luxury brand, which has fallen on hard times in recent years, wants to resume its onetime place in the upper tiers of the auto world, and there's no better place to start than Pebble Beach, the annu ...
     Continue reading "Lincoln shows trim levels, no new vehicles" » Aug 17, 2013 12:01 am U.S. ET
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In the Land of Many Buicks, one in particular stood out

Posted 3:59 pm U.S. ET, May 17
SHANGHAI -- If you were an alien from another world and your spaceship landed in Shanghai, you would immediately conclude that Buick is a planetary titan among automotive brands.Buick is the third-leading brand in China behind Volkswagen and Hyundai through March with 5.3 percent of the market, according to data from LMC Automotive. Sales were up 23 percent over last year. ...
     Continue reading "In the Land of Many Buicks, one in particular stood out" » May 17, 2013 3:59 pm U.S. ET
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It's hard to see where China's love affair with cars will lead

Posted 3:07 pm U.S. ET, April 18
SHANGHAI -- If you hang around anyone connected with the Chinese auto industry for any length of time, you'll hear mind-boggling numbers about the industry's rosy future.Dave Schoch, the no-nonsense president of Ford's Asia-Pacific region, told journalists this week that analysts say by 2020 the China market could surpass 30 million to 32 million, more than the United Stat ...
     Continue reading "It's hard to see where China's love affair with cars will lead" » Apr 18, 2013 3:07 pm U.S. ET
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