BLOG: Bradford Wernle
In the Land of Many Buicks, one in particular stood out
Posted 3:59 pm U.S. ET, May 17
SHANGHAI -- If you were an alien from another world and your spaceship landed in Shanghai, you would immediately conclude that Buick is a planetary titan among automotive brands.
Buick is the third-leading brand in China behind Volkswagen and Hyundai through March with 5.3 percent of the market, according to data from LMC Aut ...
Continue reading "In the Land of Many Buicks, one in particular stood out" » May 17, 2013 3:59 pm U.S. ET
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It's hard to see where China's love affair with cars will lead
Posted 3:07 pm U.S. ET, April 18SHANGHAI -- If you hang around anyone connected with the Chinese auto industry for any length of time, you'll hear mind-boggling numbers about the industry's rosy future.
Dave Schoch, the no-nonsense president of Ford's Asia-Pacific region, told journalists this week that analysts say by 2020 the China market could surpass 30 ...
Continue reading "It's hard to see where China's love affair with cars will lead" » Apr 18, 2013 3:07 pm U.S. ET Post Comment | Permalink
Farley accumulates fascinating facts over the years
Posted 6:11 pm U.S. ET, Feb. 9ORLANDO -- Jim Farley didn't join Ford Motor Co. until November 2007. But Ford's executive vice president of global marketing, sales, service and the Lincoln brand has already amassed a wealth of historical knowledge and trivia about the company and its dealers around the world.
Holding court with journalists at Ford's Salute ...
Continue reading "Farley accumulates fascinating facts over the years" » Feb 9, 2013 6:11 pm U.S. ET Post Comment | Permalink
Looking at Henry Ford's legacy after 150 years
Posted 12:01 am U.S. ET, Feb. 3If you hang around Ford Motor Co. much, you’ll know it is Henry Ford’s 150th birthday this year. The story of the Dearborn farm boy who put America on wheels has been told countless times, but seldom more rivetingly than the "American Experience" documentary that aired on the Public Broadcasting Service last month.
Continue reading "Looking at Henry Ford's legacy after 150 years" » Feb 3, 2013 12:01 am U.S. ET Post Comment | Permalink
For Bill Ford, Lincoln is personal
Posted 12:01 am U.S. ET, Jan. 16DETROIT -- For most members of the Ford Motor Co. management team, the resurrection of the Lincoln brand is a critical component of Ford's strategy to be a complete global car company and a sound business plan.
For Bill Ford, executive chairman of the company, Lincoln is much more personal.
Continue reading "For Bill Ford, Lincoln is personal" » Jan 16, 2013 12:01 am U.S. ET Post Comment | Permalink
Ford bets Transit Connect Wagon, like a snowflake, is one of a kind
Posted 7:00 am U.S. ET, Dec. 1LOS ANGELES -- In England, they call vehicles like the Ford Transit Connect Wagon "cheap and cheerful" basic family transportation.
Over in Europe, where it was conceived and designed, the Transit Connect competes with the likes of the Renault Kangoo, Citroen Berlingo and Peugeot Partner as inexpensive and versatile haulers ...
Continue reading "Ford bets Transit Connect Wagon, like a snowflake, is one of a kind" » Dec 1, 2012 7:00 am U.S. ET Post Comment | Permalink
Ford mixes reality TV, charity to make new Fusion a star
Posted 3:00 pm U.S. ET, Nov. 16DETROIT -- Allow me to make a confession: I have never watched "American Idol" before. And until Ford rolled out its "Random Acts of Fusion" social media campaign for the 2013 Fusion, I could not have picked Ryan Seacrest out in a police lineup.
So it was with considerable apprehension that I allowed myself to be talked int ...
Continue reading "Ford mixes reality TV, charity to make new Fusion a star" » Nov 16, 2012 3:00 pm U.S. ET Post Comment | Permalink
Ford's C-Max goes for laughs to dethrone Prius in 'Hybrid Games'
Posted 5:57 pm U.S. ET, Oct. 4When Ford Motor Co. and its Team Detroit ad agency were creating a campaign for the new C-Max Hybrid, they had one clear target in their sights: the undisputed champion of the hybrid world, the Toyota Prius.
But Ford marketers didn't think the kind of serious, mano a mano comparison ads you might see for, let's say, pickups ...
Continue reading "Ford's C-Max goes for laughs to dethrone Prius in 'Hybrid Games'" » Oct 4, 2012 5:57 pm U.S. ET Post Comment | Permalink
How the C-Max Hybrid has drivers reading the tea leaves
Posted 7:40 am U.S. ET, Aug. 25LOS ANGELES -- Driving the 2013 Ford C-Max Hybrid for the first time here on the media drive last week, I decided to pay attention to my right brain, which is supposed to be the intuitive, artistic side of the human gray matter.
Let me explain. The new C-Max features a LED screen with a graphic called Efficiency Leaves. It' ...
Continue reading "How the C-Max Hybrid has drivers reading the tea leaves" » Aug 25, 2012 7:40 am U.S. ET Post Comment | Permalink
Ford's tiny powerplant wows journalists
Posted 2:36 pm U.S. ET, Aug. 7I spent 6½ years covering the European auto industry for Automotive News Europe during the last decade, and one thing that continually amazed me was how much power European carmakers could wring from small engines, both gasoline and diesel.
While a wholesale invasion of small diesels still seems years off in the United States, Ford is bring ...
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Palm trees, roaring surf, slow speeds and lots of traffic
Posted 12:01 am U.S. ET, June 30As I was driving along the H1 interstate in Honolulu last week, I noticed a police car had pulled over a BMW 650i convertible. The officer was ticketing the driver for speeding.
I could feel the driver’s pain. I enjoy driving a fast car as much as the next person and Hawaii is less suited to driving fast than any othe ...
Continue reading "Palm trees, roaring surf, slow speeds and lots of traffic" » Jun 30, 2012 12:01 am U.S. ET Post Comment | Permalink
