BLOG: Mark Rechtin

Is the purchase funnel dead?

Posted 11:19 am U.S. ET, May 14
blogs Mark Rechtin is West Coast editor of Automotive News.
LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales? At the Automotive News Marketing Seminar on Tuesday h ...
     Continue reading "Is the purchase funnel dead?" » May 14, 2014 11:19 am U.S. ET
Post Comment  |  Permalink

To TDI or not TDI?

Posted 10:26 am U.S. ET, May 14
LOS ANGELES -- For the better part of a decade, automotive journalists have been chastising the American public for not making the smart decision and embracing diesel power. Diesel seemingly has what every American wants: great low-end torque, refined tailpipe emissions and fantastic highway fuel economy on par with the best gasoline-electric hybrids. But shoppers can&rs ...
     Continue reading "To TDI or not TDI?" » May 14, 2014 10:26 am U.S. ET
Post Comment  |  Permalink

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Newsletters & Alerts
Special Report
Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

Matthew Welch may own Auburn Volkswagen, but the title he cherishes is “chief relationship officer.' Mon., April 13
» Watch the Video
News by Brand