BLOG: Mark Rechtin

Is the purchase funnel dead?

Posted 11:19 am U.S. ET, May 14
blogs Mark Rechtin is West Coast editor of Automotive News.
LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales? At the Automotive News Marketing Seminar on Tuesday h ...
     Continue reading "Is the purchase funnel dead?" » May 14, 2014 11:19 am U.S. ET
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To TDI or not TDI?

Posted 10:26 am U.S. ET, May 14
LOS ANGELES -- For the better part of a decade, automotive journalists have been chastising the American public for not making the smart decision and embracing diesel power. Diesel seemingly has what every American wants: great low-end torque, refined tailpipe emissions and fantastic highway fuel economy on par with the best gasoline-electric hybrids. But shoppers can&rs ...
     Continue reading "To TDI or not TDI?" » May 14, 2014 10:26 am U.S. ET
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Why Toyota must play Jenga with Camry

Posted 3:43 pm U.S. ET, Nov. 14
LOS ANGELES -- When Subaru decided that its North American growth objectives required lots more production at its Indiana assembly plant, it meant Subaru no longer could afford to have Toyota as a factory roommate.It's not like Toyota left the seat up, or drank the last of the milk. In fact, Toyota bailed out the Subaru Indiana Automotive (SIA) factory for years when Subar ...
     Continue reading "Why Toyota must play Jenga with Camry" » Nov 14, 2013 3:43 pm U.S. ET
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