BLOG: Mark Rechtin

Why Toyota must play Jenga with Camry

Posted 3:43 pm U.S. ET, Nov. 14
blogs Mark Rechtin is West Coast editor of Automotive News and covers Toyota.
 
LOS ANGELES -- When Subaru decided that its North American growth objectives required lots more production at its Indiana assembly plant, it meant Subaru no longer could afford to have Toyota as a factory roommate.It's not like Toyota left the seat up, or drank the last of the milk. In fact, Toyota bailed out the Subaru Indiana Automotive (SIA) factory for years when Subar ...
     Continue reading "Why Toyota must play Jenga with Camry" » Nov 14, 2013 3:43 pm U.S. ET
()
 
Post Comment  |  Permalink



Hydrogen fuel cell cars show promise; infrastructure the stumbling block

Posted 12:01 am U.S. ET, Oct. 15
TOKYO -- The old joke about electric vehicles is, "How long is your extension cord?"But nearly every home or business has a 110-volt outlet that can charge your EV if it runs out of juice.That's not the case with the 2015 arrival of hydrogen fuel cell cars on dealership lots, with entries from Toyota and Honda.I recently drove a mule of Toyota's fuel cell vehicle, which wi ...
     Continue reading "Hydrogen fuel cell cars show promise; infrastructure the stumbling block" » Oct 15, 2013 12:01 am U.S. ET
()
 
Post Comment  |  Permalink



When Big Data can cause big trouble for marketers

Posted 3:43 pm U.S. ET, Oct. 8
LOS ANGELES -- Everyone loves Big Data.Drilling into meta-data to gain insights into consumer behavior for more effective marketing is all the rage. The eponymous book is an Amazon top-seller -- giving fantastic examples of using data to determine which Manhattan manholes will explode, and mining Google searches to find influenza hot spots weeks before it falls on the rada ...
     Continue reading "When Big Data can cause big trouble for marketers" » Oct 8, 2013 3:43 pm U.S. ET
()
 
Post Comment  |  Permalink



Why this BMW's stop-start is a non-starter

Posted 12:01 am U.S. ET, Sept. 28
Stop-start systems have been praised as a quick way to boost fuel economy.But if the stop-start activation is balky or uncomfortable, the customer isn't going to care how much fuel it saves.Case in point: The BMW 328i.I own a 2012 model, and I love its dynamic response, snappy acceleration and taut handling. But the stop-start system is just awful.With stop-start -- also k ...
     Continue reading "Why this BMW's stop-start is a non-starter" » Sep 28, 2013 12:01 am U.S. ET
()
 
Post Comment  |  Permalink



Ron Howard's race flick a reel 'Rush'

Posted 2:53 pm U.S. ET, Sept. 13
There have been many dramatic movies made about auto racing: the wooden but accurate Le Mans, fictional but sprawling Grand Prix, overzealous and unrealistic Days of Thunder and the simply awful Driven.This fall brings the first big-budget epic to be true to the sport without straying too far from the truth.In director Ron Howard's Rush, reality is better than fiction, a p ...
     Continue reading "Ron Howard's race flick a reel 'Rush'" » Sep 13, 2013 2:53 pm U.S. ET
()
 
Post Comment  |  Permalink



Could the Toyota Auris be the next Scion?

Posted 3:42 pm U.S. ET, Sept. 5
DETROIT -- Last week, Toyota invited the world's automotive journalists to the Aisin proving grounds near here to show off a global array of hybrid powertrains.Japanese journalists got to drive the American Camry Hybrid, Europeans got to try the Japanese Axio and Americans got to test the European Auris.The American scribes quickly forgot about the hybrid powertrains on di ...
     Continue reading "Could the Toyota Auris be the next Scion?" » Sep 5, 2013 3:42 pm U.S. ET
()
 
Post Comment  |  Permalink



Is Tesla worth more than America's entire coal industry?

Posted 5:33 pm U.S. ET, Aug. 5
LOS ANGELES -- There was disbelief when Tesla Motors' market capitalization passed that of longtime automaker Peugeot, then that of Chrysler owner Fiat, then that of both Peugeot and Fiat combined.After all, Tesla has built literally thousands of cars in less than a year, whereas Fiat and Peugeot have built millions upon millions for decades.But those storied automakers ha ...
     Continue reading "Is Tesla worth more than America's entire coal industry?" » Aug 5, 2013 5:33 pm U.S. ET
()
 
Post Comment  |  Permalink



L.A. makeover: A plan to restore auto show's world-class star power

Posted 9:43 pm U.S. ET, July 15
LOS ANGELES -- A series of missed opportunities, frayed automaker relationships and inopportune scheduling have combined to put the reputation of the Los Angeles auto show near that of the typical regional dealer show, rather than in the pantheon of the world's great events in Frankfurt, Geneva, Paris, Tokyo and Detroit.But Terri Toennies is out to change that. Hired to be ...
     Continue reading "L.A. makeover: A plan to restore auto show's world-class star power" » Jul 15, 2013 9:43 pm U.S. ET
()
 
Post Comment  |  Permalink



Get ready for Fisker's public flagellation

Posted 12:01 am U.S. ET, April 19
LOS ANGELES -- Top executives from Fisker Automotive are going to be called before Congress on April 24 for a public flagellation.The reason: Alleged profligacy with $193 million of taxpayer money from Department of Energy loans that are unlikely to be repaid.How dare Fisker be so wasteful, liberal legislators will undoubtedly cry. This is just like Solyndra, the right win ...
     Continue reading "Get ready for Fisker's public flagellation" » Apr 19, 2013 12:01 am U.S. ET
()
 
Post Comment  |  Permalink



The story behind low Acura ILX production numbers

Posted 2:18 pm U.S. ET, April 16
LOS ANGELES -- Those with keen eyesight will have noticed an aberration in the production numbers listed by the Automotive News Data Center.The Honda Motor Co. plant in Greensburg, Ind., built just 91 units of the nearly new Acura ILX entry-luxury sedan in March. This came after a couple of previous slower months.American Honda executives have admitted the ILX has not had ...
     Continue reading "The story behind low Acura ILX production numbers" » Apr 16, 2013 2:18 pm U.S. ET
()
 
Post Comment  |  Permalink



Audi backfills lineup with new A3

Posted 2:44 pm U.S. ET, March 27
NEW YORK -- The auto industry is full of creeps.By that, I mean automakers that engage in the phenomenon known as "segment creep" -- that gradual increase in vehicle size with each subsequent generation of product. Example: The current Honda Civic is as large as a '90s-era Accord.So it's heartening to see Audi engage in a bit of lineup backfilling with the redesigned A3 th ...
     Continue reading "Audi backfills lineup with new A3" » Mar 27, 2013 2:44 pm U.S. ET
()
 
Post Comment  |  Permalink



Subscribe
Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
» Watch the Video
     
News by Brand


Rocket Fuel