Posted 6:43 am U.S. ET, Jan. 29
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.
Unlike some of its German competitors, Volvo won’t be advertising. The brand hasn’t said why, but it probably can’t afford the cost -- an estimated $4.5 million for a 30-second spot.
So what’s free? Social media. When any car commercial comes on, you tw ... Continue reading "Volvo's interception not likely to win the game" » Jan 29, 2015 6:43 am U.S. ET Permalink