BLOG: Dave Guilford

At Chrysler Group, 2 brands seek new frontiers

Posted 7:15 am U.S. ET, April 17
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Jeep: Poised to take a big but complicated step and build SUVs in China. (BLOOMBERG)
NEW YORK -- From the moment that Fiat’s Sergio Marchionne pulled off the audacious deal to gain control of a deeply damaged Chrysler Group in 2009, the new ownership has confounded expectations. The company’s very survival has surprised many observers, of course. So has its continuing streak of sales increases, now at 48 months of year-over-year gains. And the ...
     Continue reading "At Chrysler Group, 2 brands seek new frontiers" » Apr 17, 2014 7:15 am U.S. ET
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Autos' enthusiasm for emerging markets hits brakes

Posted 2:11 pm U.S. ET, April 15
NEW YORK -- It’s been common for years to hear that emerging markets will power global growth in auto sales. Global automakers have jostled to position themselves for that growth, particularly in the much-touted BRIC markets -- Brazil, Russia, India and China. But that growth formula has been looking a little less solid lately. Tension with Russia over the annexati ...
     Continue reading "Autos' enthusiasm for emerging markets hits brakes" » Apr 15, 2014 2:11 pm U.S. ET
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Ford Mustang rolls into Geneva with glow

Posted 8:47 pm U.S. ET, March 3
GENEVA -- If you couldn't tell by the two 1965 Mustang convertibles and the display of diecast Mustang models outside Ford's press reception on the eve of the Geneva auto show press days …Or the Mustang keychains Ford's guests received …And if the bold yellow 2015 Mustang GT prototype sitting in the middle of the party didn't clue you in…Ford executive ...
     Continue reading "Ford Mustang rolls into Geneva with glow" » Mar 3, 2014 8:47 pm U.S. ET
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For BMW, a Tesla makes a 'nice snowplow'

Posted 1:09 pm U.S. ET, Jan. 24
NEW ORLEANS -- Quick now: If your automaker were launching a stylish, premium electric vehicle -- or a plug-in hybrid -- chock-full of new tech, who would your main competition be?Might it be the only EV maker of note to survive that segment's shakeout? You know, the company that attracts headlines about twice a week.Tesla, in other words?Ludwig Willisch, CEO of BMW of Nor ...
     Continue reading "For BMW, a Tesla makes a 'nice snowplow'" » Jan 24, 2014 1:09 pm U.S. ET
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GM blazes a new trail with a product expert as CEO

Posted 11:08 am U.S. ET, Dec. 10
Mary Barra’s appointment as CEO of General Motors is getting national attention because she will be the first female leader of a major U.S. car company.Rightfully so. It’s a boost for women in the industry and a significant -- if overdue -- milestone. It may even help GM shed a bit of its “Detroit dinosaur” image.But another aspect of the move is eq ...
     Continue reading "GM blazes a new trail with a product expert as CEO" » Dec 10, 2013 11:08 am U.S. ET
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Tesla firetraps? Numbers don't back it up

Posted 12:47 pm U.S. ET, Nov. 8
News of a third Tesla Model S battery fire Wednesday has ignited a wave of safety concern, Internet debate and investor alarm. Tesla's stock price opened today at $135.89, down from a high of $194.50 on Sept. 30.I'll leave the battery chemistry and vehicle structure questions to experts and the stock price to Wall Street. But let me offer a little back-of-the-envelope math ...
     Continue reading "Tesla firetraps? Numbers don't back it up" » Nov 8, 2013 12:47 pm U.S. ET
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Autonomous driving technology takes center stage

Posted 12:01 am U.S. ET, Sept. 6
Automakers love to display their technological prowess at the big auto shows, searching for that cutting-edge feature that will dazzle consumers.A few years ago it was electric drive. No respectable auto show stand could be without a car with a plug stuck into its side.But now that seems so, you know, 2010.Instead, autonomous driving technology will be to the Frankfurt aut ...
     Continue reading "Autonomous driving technology takes center stage" » Sep 6, 2013 12:01 am U.S. ET
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Autonomous driving technology takes center stage

Posted 2:33 pm U.S. ET, Aug. 30
Automakers love to display their technological prowess at the big auto shows, searching for that cutting-edge feature that will dazzle consumers.A few years ago it was electric drive. No respectable auto show stand could be without a car with a plug stuck into its side.But now that seems so, you know, 2010.Instead, autonomous driving technology will be to the Frankfurt aut ...
     Continue reading "Autonomous driving technology takes center stage" » Aug 30, 2013 2:33 pm U.S. ET
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Telematics: Cool! Information: Not so much

Posted 3:18 pm U.S. ET, July 29
This morning I drove down westbound Interstate 94 in Detroit in a 2014 GMC Sierra, a generally very impressive pickup and experienced the state of the art of driver information systems.It was a little unsettling.As I entered the freeway, a computerized voice burst out of the dash urging caution because of road construction on I-94. Because I drive the stretch daily, I knew ...
     Continue reading "Telematics: Cool! Information: Not so much" » Jul 29, 2013 3:18 pm U.S. ET
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Why Infiniti, Lincoln face the same challenge

Posted 2:51 pm U.S. ET, May 22
The luxury marque hasn't lived up to its dreams. In fact, there was talk that its parent company might kill it. Now with a dynamic new leader, it's trying to build buzz with a more exciting lineup.But it faces some of the toughest competition in the business: Mercedes-Benz, BMW, Audi, Lexus and even the revived Cadillac.Pop quiz: What is the brand?A. LincolnB. InfinitiAnsw ...
     Continue reading "Why Infiniti, Lincoln face the same challenge" » May 22, 2013 2:51 pm U.S. ET
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Next hurdle for hot Tesla is pushing EVs mainstream

Posted 11:47 am U.S. ET, May 10
Tesla has had one hell of a week. It reported its first quarterly profit. It's brainstorming self-guided cars with Google. The stock is sizzling.And Consumer Reports, which is not prone to gushing, said that Tesla's Model S "performed better, or just as well overall, as any other vehicle of any kind" the magazine has ever tested.Let's just take a deep breath. Amid all the ...
     Continue reading "Next hurdle for hot Tesla is pushing EVs mainstream" » May 10, 2013 11:47 am U.S. ET
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Why the next wave of Italians is important

Posted 12:56 pm U.S. ET, March 27
NEW YORK -- The next wave of Italians has arrived, as the wall at the Fiat stand here proclaims: The 500, 500c, 500e and 500L.You might argue there's only one Italian in U.S. Fiat stores -- the 500 -- and that until dealers get some more product, Fiat is extending the brand any which way it can.But there's another side to the proliferation of 500s, which you can see just a ...
     Continue reading "Why the next wave of Italians is important" » Mar 27, 2013 12:56 pm U.S. ET
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In N.Y., cars consumers actually want to buy

Posted 9:44 am U.S. ET, March 26
The automotive sales climate is quite different on the different sides of the Atlantic Ocean -- and the auto shows in Europe and the United States show it.The European auto market continues to crater, to put it bluntly. With the stream of unsettling financial news, European consumers seem reluctant to buy new vehicles, even if they can afford them.Yet the recent Geneva aut ...
     Continue reading "In N.Y., cars consumers actually want to buy" » Mar 26, 2013 9:44 am U.S. ET
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How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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