BLOG: Mike Colias

Eurofication of Buick lineup continues with … an imported Regal?

Posted 1:51 pm U.S. ET, July 31
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The Regal is due for a redesign in mid-2017.
The Buick Regal already is the most Euro-looking vehicle in Buick's lineup. In a few years, it might literally be European. All signs point to General Motors importing the Regal from Germany beginning in 2017, when the sporty sedan is due for its first redesign since the nameplate returned to the Buick lineup in early 2010, after a six-year hiatus. Let me explain. The ...
     Continue reading "Eurofication of Buick lineup continues with … an imported Regal?" » Jul 31, 2014 1:51 pm U.S. ET
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Why GM should put wireless connections in its trucks

Posted 10:17 pm U.S. ET, April 17
NEW YORK -- At an exhibit on the auto show floor here, I sat inside a Cadillac XTS sedan equipped with General Motors' new 4G LTE wireless connection. But I couldn't help but think: GM should have put the 4G demo unit in a Chevy Silverado or GMC Sierra pickup. Because it’s in those trucks that the technology could very well give GM the biggest advantage over the com ...
     Continue reading "Why GM should put wireless connections in its trucks" » Apr 17, 2014 10:17 pm U.S. ET
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Why Cadillac's marketing boss has mixed feelings about 'Poolside' ad

Posted 10:22 am U.S. ET, March 6
GENEVA -- Cadillac’s “Poolside” commercial, featuring a middle-aged rich guy bragging about America’s work-hard ethos, has generated mixed sentiments -- for Cadillac’s own marketing chief. Uwe Ellinghaus says he’s not surprised by the strong response to the spot, which first aired during last month’s Winter Olympics and again duri ...
     Continue reading "Why Cadillac's marketing boss has mixed feelings about 'Poolside' ad" » Mar 6, 2014 10:22 am U.S. ET
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Why one Chevy dealer doesn't fear the Reaper

Posted 9:33 am U.S. ET, Jan. 28
NEW ORLEANS -- Digital marketing tools, slick service apps and fresh F&I strategies were on the radar of many dealers who attended the NADA convention here this weekend.But for Chevrolet dealer Heinke Trapp, it was a date with The Reaper.The Reaper is what you get when you take a stock 2014 Chevy Silverado 1500 and upfit it with beefy fender flares, an audacious domed ...
     Continue reading "Why one Chevy dealer doesn't fear the Reaper" » Jan 28, 2014 9:33 am U.S. ET
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Barra's chance to tell GM's story to the world

Posted 2:33 pm U.S. ET, Jan. 10
DETROIT -- Dan Akerson thinks the installation of Mary Barra as General Motors' top executive will do wonders for GM's image. I tend to agree.But it'll take some effort.Her appointment last month drew global buzz. Now GM has the chance to put that excitement and goodwill to work on GM's image by letting the world get to know Barra as the new, warm, refreshing face of a com ...
     Continue reading "Barra's chance to tell GM's story to the world" » Jan 10, 2014 2:33 pm U.S. ET
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GM's ending of the sales spin-and-grin is a puzzling decision

Posted 12:01 am U.S. ET, Jan. 4
DETROIT -- General Motors is selling its spinmeister skills woefully short.GM said Friday that it no longer will host a regular conference call to discuss U.S. sales results from the previous month.That's the monthly ritual during which we reporters, along with Wall Street analysts, dutifully dial in to hear why the good numbers from GM's sales report were indeed really go ...
     Continue reading "GM's ending of the sales spin-and-grin is a puzzling decision" » Jan 4, 2014 12:01 am U.S. ET
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The Chevy Colorado's checklist

Posted 9:30 pm U.S. ET, Nov. 18
LOS ANGELES -- Chevrolet's redesigned Colorado makes its debut at the auto show here this week amid plenty of anticipation -- and no small amount of skepticism.Hasn't the market already returned its verdict on smaller pickups? There' a reason, the pundits say, that sales have withered to one-quarter of their peak more than a decade ago: Buyers can get what they need from f ...
     Continue reading "The Chevy Colorado's checklist" » Nov 18, 2013 9:30 pm U.S. ET
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GM expects market share to grow steadily

Posted 4:34 pm U.S. ET, Nov. 15
DETROIT -- General Motors CEO Dan Akerson predicts that GM will gain U.S. market share in 2014 as a slew of new and redesigned vehicles hit the market."Our goals are to see a modest increase in overall market share again next year," Akerson told Automotive News this week. He cited strong demand and critical praise for several recently launched nameplates, including the Che ...
     Continue reading "GM expects market share to grow steadily" » Nov 15, 2013 4:34 pm U.S. ET
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Buick's new game plan for reviving Regal sales

Posted 3:30 pm U.S. ET, Oct. 4
CINCINNATI -- What's wrong with Buick Regal sales?That's the question asked often of Buick executives over the past 18 months. Why 18 months? Because that's around the time the smaller, less expensive Verano compact sedan entered Buick's lineup.When there's not enough space between two sedans in a showroom, the cheaper car will win every time. After plunging 39 percent las ...
     Continue reading "Buick's new game plan for reviving Regal sales" » Oct 4, 2013 3:30 pm U.S. ET
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A look inside the Cadillac CTS' big price increase

Posted 1:15 pm U.S. ET, Sept. 18
SANTA BARBARA, Calif. -- The redesigned 2014 Cadillac CTS sedan that rolls out next month will be priced from $6,000 to a whopping $16,000 above comparable 2013 models. Some Cadillac dealers are quietly grumbling that those lofty stickers will alienate loyal customers.It's steep, no doubt. But after driving the next-gen CTS during a media launch here, here's my take on why ...
     Continue reading "A look inside the Cadillac CTS' big price increase" » Sep 18, 2013 1:15 pm U.S. ET
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Why it pays to be the resident Corvette specialist

Posted 12:01 am U.S. ET, Sept. 14
Stick this one in the tough-day-at-the-office file.Steve Moore Jr., operations director at Steve Moore Chevrolet in Charlotte, N.C., spent two days at a track outside Las Vegas last month flogging the new 2014 Corvette Stingray.He was among the first of 2,000 or so dealers, sales and service managers and other Chevy dealership personnel that will spend two days at the Corv ...
     Continue reading "Why it pays to be the resident Corvette specialist" » Sep 14, 2013 12:01 am U.S. ET
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Why Opel and Buick are looking more familiar

Posted 9:38 am U.S. ET, Sept. 10
FRANKFURT -- A memo from overseas to U.S. Buick watchers: Pay attention to what GM's Opel brand is doing on the other side of the pond, including the lithe Monza concept it unwrapped at the auto show here today.Because, more than ever, what's Opel is Buick, and vice versa.The flowing lines of the Monza's greyhound-like, fastback shape represents "a symbol of the next wave" ...
     Continue reading "Why Opel and Buick are looking more familiar" » Sep 10, 2013 9:38 am U.S. ET
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Tough questions for Chevy Europe's new chief

Posted 3:30 pm U.S. ET, Sept. 6
At next week's Frankfurt auto show, Chevrolet will show the convertible version of the refreshed 2014 Camaro. But Chevy execs at the show likely will field fewer questions about the topless muscle car than they will about the brand's sales rut in Europe.Through July this year, Chevy's sales in Europe sank 24 percent, to 88,252 units, according to the latest figures availab ...
     Continue reading "Tough questions for Chevy Europe's new chief" » Sep 6, 2013 3:30 pm U.S. ET
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Tough questions for Chevy Europe's new chief

Posted 3:30 pm U.S. ET, Sept. 6
At next week's Frankfurt auto show, Chevrolet will show the convertible version of the refreshed 2014 Camaro. But Chevy execs at the show likely will field fewer questions about the topless muscle car than they will about the brand's sales rut in Europe.Through July this year, Chevy's sales in Europe sank 24 percent, to 88,252 units, according to the latest figures availab ...
     Continue reading "Tough questions for Chevy Europe's new chief" » Sep 6, 2013 3:30 pm U.S. ET
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