BLOG: Ryan Beene

Hyundai's safety tech video shows what a sales pitch can't

Posted 2:16 pm U.S. ET, July 3
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In the Hyundai Genesis video demonstrating the car's adaptive cruise control and lane-keeping assist system, stunt drivers climb out of the cars and leap to a flatbed truck.
The biggest problem with selling consumers on the idea of active safety technologies is that unless you experience what happens when they intervene, it’s hard to fully appreciate their potential. Automatic braking systems, for example, are triggered only before a potential crash. Short of having a near miss during a test drive at a dealership -- which hopefully does ...
     Continue reading "Hyundai's safety tech video shows what a sales pitch can't" » Jul 3, 2014 2:16 pm U.S. ET
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Mazda throws a big birthday party for Miata

Posted 12:01 am U.S. ET, April 16
Editor's note: An earlier version of this blog had the wrong given name for former Mazda executive George McCabe. On paper, the MX-5 Miata probably shouldn’t be that important to Mazda. Last year, the roadster accounted for just 2 percent of Mazda’s U.S. sales, with fewer than 6,000 units sold. Toyota sells more Camrys in a week. The market for sporty, two-s ...
     Continue reading "Mazda throws a big birthday party for Miata " » Apr 16, 2014 12:01 am U.S. ET
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Hyundai honors Genesis with a winged badge

Posted 12:01 am U.S. ET, Jan. 14
The three-pointed star of Mercedes-Benz. BMW's blue-and-white roundel. Audi's four rings. Hyundai's wings.OK, it's probably a little premature to put Hyundai in that group of luxury carmakers. (A little?) But Hyundai looks like it's starting to get more serious about its luxury aspirations. For evidence, look no further than the 2015 Genesis' badging.After sticking with Hy ...
     Continue reading "Hyundai honors Genesis with a winged badge" » Jan 14, 2014 12:01 am U.S. ET
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Krafcik left strong legacy, and some unfinished business

Posted 9:02 am U.S. ET, Dec. 31
LOS ANGELES -- There are still some unanswered questions about last week's announcement that John Krafcik is being replaced as CEO of Hyundai Motor America.We know his contract with Hyundai was set to expire at year end, but was it the higher-ups at Hyundai Motor Co. in South Korea or Krafcik himself who chose not to renew? If it's the latter, why? If it's the former, what ...
     Continue reading "Krafcik left strong legacy, and some unfinished business" » Dec 31, 2013 9:02 am U.S. ET
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Hyundai, Kia make the best of their sales slowdown

Posted 3:50 pm U.S. ET, Nov. 15
Hyundai’s and Kia’s sales momentum may have cooled this year, but their customers don’t seem to care.The Korean brands posted the biggest year-over-year increases in J.D. Power’s Sales Satisfaction Index among non-luxury brands in 2013, according to results released Thursday. Hyundai ranked No. 5 with a score of 677 this year, compared with 650 last ...
     Continue reading "Hyundai, Kia make the best of their sales slowdown" » Nov 15, 2013 3:50 pm U.S. ET
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