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BLOG: David Barkholz

Why ADP Digital Marketing became GM's neighbor in Detroit

Posted 2:32 pm U.S. ET, April 25
blogs David Barkholz is a reporter for Automotive News.
 
ADP Dealer Services Inc. is looking for goodwill and good designers (not necessarily in that order) in deciding to open a digital marketing innovation office in downtown Detroit. The company is the largest provider of dealer management systems in the country.
Its business unit, ADP Digital Marketing, has chosen the office com ...
     Continue reading "Why ADP Digital Marketing became GM's neighbor in Detroit" » Apr 25, 2013 2:32 pm U.S. ET
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AutoTrader: Only 2 of 3 of dealership Web visits are for vehicle shopping

Posted 11:42 am U.S. ET, Feb. 11
ORLANDO -- After reviewing nearly 3 million dealer Web site visits at 3,000 dealers recently, AutoTrader found that 32 percent of dealer Web visitors go to the site for something other than shopping.
One ...
     Continue reading "AutoTrader: Only 2 of 3 of dealership Web visits are for vehicle shopping" » Feb 11, 2013 11:42 am U.S. ET
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Why TrueCar's Painter can chill out at Davos this week

Posted 3:41 pm U.S. ET, Jan. 22
TrueCar CEO Scott Painter is scheduled to present Thursday at the prestigious World Economic Forum in Davos, Switzerland, without the dark cloud that accompanied his visit last year.
Painter indicated at the Automotive News World Congress last week that business leaders wanted to know if vehicle profitability for retailers co ...
     Continue reading "Why TrueCar's Painter can chill out at Davos this week" » Jan 22, 2013 3:41 pm U.S. ET
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Flying pigs, right-to-work and Pure Michigan

Posted 1:28 pm U.S. ET, Jan. 11
A seasoned Detroit labor lawyer said he had lived long enough to see a pig fly when Michigan passed right-to-work legislation last month in this UAW stronghold.
Well, he might want to pack his bags, because Michigan is advertising flights on that pig.
The state, as part of its award-winning ...
     Continue reading "Flying pigs, right-to-work and Pure Michigan " » Jan 11, 2013 1:28 pm U.S. ET
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My bet is that dad would have stayed with the UAW

Posted 12:37 pm U.S. ET, Dec. 14
My father was an auto worker. He had a love-hate relationship with his union, the UAW.
All this talk about right-to-work in Michigan has me wondering how the late Ken Barkholz would have responded to the new opportunity to leave the union. I trust he would have stayed.
This issue has be ...
     Continue reading "My bet is that dad would have stayed with the UAW" » Dec 14, 2012 12:37 pm U.S. ET
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For some dealers, it’s time to celebrate and explore digital reforms

Posted 12:01 am U.S. ET, Aug. 17
U.S. auto dealers are enjoying a banner year.
Now let’s see if they’ll use this little respite from the recent downturn to upgrade store technology and experiment more with nontraditional forms of marketing, especially digital advertising.
Today, vendors such as Cobalt and V ...
     Continue reading "For some dealers, it’s time to celebrate and explore digital reforms" » Aug 17, 2012 12:01 am U.S. ET
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