Heir to Ed Morse Automotive reflects on moving forward without his father

Third-generation dealer Teddy Morse always believed he would lead his family's Florida empire of stores, but not quite so soon. The 41-year-old took the helm of Ed Morse Automotive Group in July after the death of his father, Ted. Morse believes a 'trial-by-fire' entry into management, family input and focused employees will advance the group's legacy.

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Heir to Ed Morse Automotive reflects on moving forward without his father

Third-generation dealer Teddy Morse always believed he would lead his family's Florida empire of stores, but not quite so soon. The 41-year-old took the helm of Ed Morse Automotive Group in July after the death of his father, Ted. Morse believes a 'trial-by-fire' entry into management, family input and focused employees will advance the group's legacy.

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