Fixed Ops Journal

Be sure to follow us and join the conversation:

Software lets dealers update service customers via texting


04/17/2017

Surveys show that customers want service departments to contact them by texts rather than phone calls, yet some dealerships still aren't getting the message. Stores that rely on texting report higher customer retention and loyalty.

13 tips for tuning up your quick-service operations
4/17/2017
0 comments
Car-repair innovator YourMechanic ponders dealer, factory partners
4/17/2017
0 comments

Archived Webinar

Digital Secrets That Fill Service Lanes

On-Demand until 4/2018

Discover online tips for boosting parts and service business! FREE


Resources

Lessons from dealers' online parts ventures

Get Fixed Ops Journal

Sign up to receive the digital edition of Fixed Ops Journal for free as soon as it's published.

Digital Archive

View previous digital editions of Fixed Ops Journal.

MORE FIXEDOPS NEWS RESOURCES RECALLS COLUMNS

Service Counter

As vehicle recalls spike, drivers offer reasons for not paying attention to them.

LETTER TO THE EDITOR
Dealers, accessorize!

Many dealerships are letting a huge amount of profit drive off their lot, a reader writes.

LETTER TO THE EDITOR
Love that kiosk

A reader raves about Ford's Smart Service Kiosk.

LETTER TO THE EDITOR
Which decade?

A reader says a historical photo in February's Fixed Ops Journal is dated from the 1950s, not the 1940s.


Lincoln's Job 1: Getting to know you

Lincoln says it is successfully differentiating itself via experiences, rather than vehicle features. Now it wants to craft the experience before designing the car.


Texting do's and don'ts

Done right, texting is a fast, effective way for service departments to communicate, enhancing customer satisfaction and shop productivity.


Longer days, happier techs?

Dealers who let their techs work four 10--hour days a week say the schedule is more efficient and popular among employees. Skeptics say it's tough to administer and can sap productivity.

Newsletters