Fixed Ops Journal

Be sure to follow us and join the conversation:

Service profits depend on up-to-date digital ads and marketing


The most marketing-savvy dealerships are communicating with their service customers via social media such as Facebook and Twitter, smartphone apps and slick YouTube videos.

Service technicians retire after working together for 30 years
How to market your service department online

Archived Webinar

Digital Secrets That Fill Service Lanes

On-Demand until 4/2018

Discover online tips for boosting parts and service business! FREE


Lessons from dealers' online parts ventures

Get Fixed Ops Journal

Sign up to receive the digital edition of Fixed Ops Journal for free as soon as it's published.

Digital Archive

View previous digital editions of Fixed Ops Journal.

Teaching the 6 Rs of service

Every service and parts operation can improve, but Dick Chitty encourages dealers to employ a continuous improvement system rather than an all-at-once overhaul.

Can I schedule online? Will I?

Two of every five consumers surveyed didn't know whether they could schedule service work online. Of those who knew, only about a third have ever done so.

Body shop operator's model of dealer partnerships could expand

Assured, a Canadian repair chain recently acquired by Boyd of the United States, runs intake centers at dealerships, where cars are taken in for repairs, sent to Assured's shops for the work, then returned to the dealership. It gives dealerships more to offer customers.

Student auto tech contest emphasizes electronics, not 'bull work'

The New York Auto Show included a contest sponsored by local dealers that challenged students from area vocational schools who want to be service techs to identify "bugs" placed in cars. The twist? The bugs have become high-tech viruses instead of, say, closing off a fuel line with a clothespin.