Marketing
 

The marketing move behind Buick's big year

12:01 am U.S. ET | Sept. 1, 2014
Buick-GMC chief Duncan Aldred believes that the campaign that's been running since March just might be starting to do something that a lineup of handsome sheet metal could...... Read More »

Foam-filled Lexus NX spot too retro for America?

12:01 am U.S. ET | Sept. 1, 2014
Drifting cars, techno music, string bikinis and foam parties.... Read More »

GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

12:15 pm U.S. ET | Aug. 30, 2014
GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant...... Read More »

Fiat clears Chrysler merger hurdle

2:39 am U.S. ET | Aug. 29, 2014
Fiat will spend less than the limit the carmaker set to buy shares from investors who opted to sell ahead of its merger with Chrysler Group, clearing...... Read More »

Ford to halt B-Max production again in Romania, report says

5:22 am U.S. ET | Aug. 29, 2014
Ford will halt production of the B-Max at its Romanian plant for nine days in September, a report said.... Read More »

Deepening rivalries test German luxury car dominance

12:01 am U.S. ET | Aug. 28, 2014
As German premium brands lose their exclusivity in a chase for volume, revived premium brands such as Jaguar, Land Rover, Volvo and Maserati are...... Read More »

Kia wants to sell 270,000 Sorento SUVs globally in 2015

4:05 am U.S. ET | Aug. 28, 2014
Kia unveiled its redesigned Sorento, saying it aims to sell 270,000 units of the SUV globally next year as the automaker seeks to maintain its...... Read More »

Toyota targets shoppers with location-based mobile ad tool

4:08 pm U.S. ET | Aug. 28, 2014
Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale.... Read More »

BMW joins Cadillac wooing Silicon Valley to combat Tesla

2:24 pm U.S. ET | Aug. 27, 2014
BMW scored a coup this month when former Apple executive Tony Fadell became one of the first owners of the new $136,000 i8 plug-in sports car in the...... Read More »

AvtoVAZ aims to win back market share to return to profit, CEO Andersson says

4:54 am U.S. ET | Aug. 27, 2014
AvtoVAZ plans to return to profit by cutting costs and rolling out new models to claw back market share that has been slipping away from the producer...... Read More »

Volvo banks on new era with debut of redesigned 2016 XC90

7:45 am U.S. ET | Aug. 26, 2014
Volvo, embarking on an ambitious new era, formally unveiled the redesigned XC90, a flagship crossover whose sales performance will help recast the...... Read More »

Consumer Reports judges Ram 1500 EcoDiesel tops among half-ton pickups

11:44 am U.S. ET | Aug. 26, 2014
Consumer Reports says the hot-selling Ram 1500 EcoDiesel outscored competitors from Ford, General Motors, Toyota and Nissan to claim the magazine's...... Read More »

Ford's Quick Lane brand buys naming rights to Detroit bowl game

10:23 am U.S. ET | Aug. 26, 2014
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field.... Read More »

GM, Ford, Toyota and VW among automakers hit by antitrust penalties in India

4:21 am U.S. ET | Aug. 26, 2014
India's antitrust regulator fined 14 carmakers a combined $420 million for stifling competition in the market for spare parts.... Read More »

Ex-Porsche CEO Wiedeking to be tried for VW share manipulation

6:29 am U.S. ET | Aug. 26, 2014
Former Porsche CEO Wendelin Wiedeking must stand trial over the company's failed bid to use options to acquire Volkswagen, a Stuttgart appeals court...... Read More »

Ram makes a power move in heated rivalry with Ford Super Duty

12:01 am U.S. ET | Aug. 25, 2014
The rivalry between Ford's venerable F series and Chrysler's hard-charging Ram truck brand is heating up again.... Read More »

VW will launch new Golf in 2017, report says

12:01 am U.S. ET | Aug. 25, 2014
Volkswagen plans to launch the eighth generation of its best-selling Golf hatchback in 2017, five years after launching the current model, a German...... Read More »

Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover.... Read More »

Search Optics purchases website rival DigiGo

12:01 am U.S. ET | Aug. 25, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, last week said it purchased KPA's DigiGo division, formerly...... Read More »



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