NBA All-Star Weekend boosts Autotrader's new site

Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend.


Lincoln serves up ads for redesigned Navigator starring Serena Williams

Lincoln has tapped tennis star Serena Williams to help sell the redesigned Navigator SUV in a social media ad campaign that launches Thursday.

MORE MARKETING NEWS SALES DEALERS
Mercedes confirms plan to skip 2019 Detroit auto show

Mercedes-Benz confirmed it will have no formal presence at the North American International Auto Show in Detroit in 2019, striking a blow to the event as more manufacturers save major vehicle introductions for tech conferences or their own special showcases.

Underdog Subaru turns 50

Subaru of America, the Japanese automaker celebrating its 50th anniversary in the U.S. this year, may appear to be unstoppable at the moment. But that hasn't always been the case.

My life with Kirobo the robot

Toyota says its Kirobo Mini conversation partner, a robot it's selling in Japan, is a first step toward talking cars, but its conversations highlight the gulf that remains in achieving that goal and the challenges automakers face when delving into tomorrow's world of high technology.

UPDATED: 2/9/18 4:49 pm ET - adds details
Mercedes set to pull out of '19 Detroit auto show

Mercedes-Benz -- a high-profile mainstay of the Detroit auto show -- is poised to withdraw from the event next year, sources at the German carmaker said. A withdrawal would mark the latest setback for the Detroit show, which has watched brands such as Mazda, Volvo, Porsche, Jaguar and Land Rover pull out.

UPDATED: 2/5/18 2:34 pm ET - adds response
Mercedes' Super Bowl phone game flops

Mercedes-Benz USA's effort to capitalize on the Super Bowl via a smartphone game stalled out Sunday as too many people tried to play the Mercedes-Benz Last Fan Standing game.

UPDATED: 2/5/18 12:01 am ET - adds details
Ram's 'Martin Luther King' ad sparks backlash

FCA's use of a Martin Luther King speech during a Super Bowl ad drew heat on social media with some critics accusing the automaker of appropriating the civil rights leader's words for commercial gain.

Newsletters