Mazda wants new CMO to lead upscale climb

Mazda's new US marketing chief, Dino Bernacchi, joins the brand at a precarious time, as it attempts to move from its youthful “Zoom Zoom” image into a higher tier.


Car Dogs' have their day on screen

A new feature film about a day in the life of a car dealership resonated with some store employees who could identify with the long hours, the hypercompetitive atmosphere and the sense of camaraderie among stressed-out salespeople.

| UPDATED: 4/26/17 1:22 pm ET - adds background

O'Reilly dump gets customer feedback

Just 10 days after advertisers -- led by prominent automakers -- began pulling advertising from Bill O'Reilly's TV show in the midst of a sexual harassment controversy, the Fox News host was ousted last week after more than 20 years on the network.

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Mazda wants new CMO to lead upscale climb

Mazda's new US marketing chief, Dino Bernacchi, joins the brand at a precarious time, as it attempts to move from its youthful “Zoom Zoom” image into a higher tier.


Car Dogs' have their day on screen

A new feature film about a day in the life of a car dealership resonated with some store employees who could identify with the long hours, the hypercompetitive atmosphere and the sense of camaraderie among stressed-out salespeople.


O'Reilly dump gets customer feedback

Just 10 days after advertisers -- led by prominent automakers -- began pulling advertising from Bill O'Reilly's TV show in the midst of a sexual harassment controversy, the Fox News host was ousted last week after more than 20 years on the network.


Porsche uses 'soft cell' approach to win sales

Porsche is expanding its global dealership network with a showroom format that abandons normal markers of corporate identity for a "soft cell" approach. The first store has just opened in Germany, with others to follow in China, the U.S. and the Middle East.

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