How best to use Google? Now, there's a playbook

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

UPDATED: 9/19/17 3:37 pm ET - corrected

Volvo marketing 'has to be different'

Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

Beyond Bond

As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.

Mercedes spreads its wings at Falcons' new home

The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.

UPDATED: 9/8/17 5:20 pm ET - adds details
Tesla to open larger gallery in Michigan

Tesla is opening a larger gallery at a mall in suburban Detroit, continuing efforts to edge into Michigan despite the state's ban against direct-to-consumer sales.

Miami auto show delayed by Hurricane Irma

The Miami auto show has postponed its opening as Hurricane Irma approaches the coast of Florida. The show's opening was slated for Saturday -- the day the storm is anticipated to hit.

Audi to pad nameplates with more numbers

Beginning with the launch of the redesigned A8 sedan this year, Audi is adding a two-digit subdesignation to 2018 models to delineate respective power output, regardless of the makeup of the powertrain.