Marketing
 

VW works council boss wants smaller board

9:40 am U.S. ET | May 21, 2015
The head of Volkswagen Group's works council, Bernd Osterloh, has called for a pared-down management structure at the carmaker following the departure of Ferdinand Piech as the automaker's chairman.

Mazda's new mantra: 'Driving Matters'

3:00 am U.S. ET | May 21, 2015
Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters."

Fiat unveils new compact model for Europe

7:31 am U.S. ET | May 21, 2015
Fiat unveiled the first model in its new compact car family -- the Aegea sedan.

Ford's Turkish plant cancels shift

2:27 am U.S. ET | May 20, 2015
Ford Otosan, the Turkish arm of Ford, cancelled an extra working shift, citing supply chain problems amid widening labor unrest in Turkey's...

BMW approves launch of X2 crossover, report says

12:01 am U.S. ET | May 19, 2015
BMW has approved the launch of a coupe-styled crossover called the X2 to rival the Range Rover Evoque, a report said.

Aston Martin CEO says Alabama 'obvious choice' for U.S. plant

6:01 am U.S. ET | May 19, 2015
Aston Martin CEO Andy Palmer says Alabama is the “obvious choice” for a new plant to build the upcoming DBX crossover.

European car sales rose nearly 7% in April as market recovers faster than expected

2:58 am U.S. ET | May 19, 2015
European car sales rose for a 20th consecutive month in April, bolstered by a reviving economy and new models. Registrations increased 6.

Continental to buy Elektrobit auto unit in bid to boost autonomous tech

5:07 am U.S. ET | May 19, 2015
Continental will buy the automotive business of Finnish software and hardware company Elektrobit Oyj for $680 million as the German company seeks to...

Borgward plans revival with former Daimler China boss at helm

12:01 am U.S. ET | May 19, 2015
Borgward named former Daimler China boss, Ulrich Walker, as its CEO as the company prepares to resurrect the German brand with Chinese backing.

SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015
Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media...

Ghosn sees no need to change Renault-Nissan alliance after French government stake increase

2:36 am U.S. ET | May 18, 2015
Carlos Ghosn sees no need to change Nissan's capital alliance with Renault after France raised its stake in the French automaker.

AUTOMOTIVE NEWS MARKETING SEMINAR

Marketers pitch family, sports across cultures

12:01 am U.S. ET | May 18, 2015
Faced with a rapidly diversifying customer base, the auto industry's top marketing minds are increasingly turning to a pair of unifying forces:...

VW gets Mom involved in ad war with FCA

12:01 am U.S. ET | May 18, 2015
And now for the grudge report: In the latest round of provocation involving Volkswagen and Fiat Chrysler, sedans from Chrysler and Dodge have been...

Nvidia plans leap from Audi navigation systems to self-driving cars

5:52 am U.S. ET | May 15, 2015
Nvidia had a thriving business in supplying powerful graphics processors for video game consoles and laptop computers when VW Group asked it to adapt...

Audi's move to e-charger could boost Valeo, Honeywell, BorgWarner

12:01 am U.S. ET | May 15, 2015
Audi will be the first automaker to use electrically boosted turbocharging in a mass-production model.

Toyota, Nissan add 6.5 million cars to Takata airbag recall

2:02 am U.S. ET | May 13, 2015
Toyota and Nissan are recalling more than 6.5 million cars globally to replace potentially faulty airbag inflators made by Takata.

Auto marketers focus on diversity, sports

10:40 am U.S. ET | May 13, 2015
What’s on the minds of some of the top marketing gurus in the automotive industry? Sports and diversity.

Piech avoids family showdown over VW

5:41 am U.S. ET | May 13, 2015
Ferdinand Piech avoided a showdown with his cousin Wolfgang Porsche by not attending today's annual shareholders meeting of his family's holding...

BMW's new CEO starts in shadow of predecessor's shift to chairman

4:50 am U.S. ET | May 13, 2015
The first test facing Harald Krueger, BMW Group's new CEO, will be to emerge from the shadows of his predecessor, Norbert Reithofer, who will be...

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Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
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