Nissan seeks sequel to 'Rogue One' campaign

After Nissan's Star Wars tie-in kicked Rogue sales into hyperdrive last month, its marketing team is tackling a new mission: spreading the compact crossover's success to other nameplates.

New Chevy ad features Lego Batman with 'real people'

Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet

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Nissan seeks sequel to 'Rogue One' campaign

After Nissan's Star Wars tie-in kicked Rogue sales into hyperdrive last month, its marketing team is tackling a new mission: spreading the compact crossover's success to other nameplates.

Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.

Automakers, NASCAR surprise Mandel in Autoweek

Longtime Autoweek publisher Dutch Mandel took his own personal checkered flag at the end of 2016. After 32 years at the magazine - owned by Crain Communications, publisher of Automotive News - six seven automakers and NASCAR didn't let Mandel leave Detroit without a proper send-off.

New Chevy ad features Lego Batman with 'real people'

Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.

Buick back for the big game

Buick, General Motors' fastest-growing U.S. brand in 2016, plans to advertise in the Super Bowl for a second consecutive year as it prepares to introduce three more new vehicles.

A polar bear on ice. What could go wrong?

White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.

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