Nissan applies chuckles to big pickup marketing
Nissan's newest Titan TV ad inserts a belly laugh into the solemn no-nonsense world of advertising big pickups.
VW's hippie ad includes classic Microbus and Beetle but no new cars
It's rare for an automaker to run a TV ad that does not include a single shot of a new car. But that is what VW is doing with a hippie-filled spot touting its new six-year/72,000-mile bumper-to-bumper warranty.
Waymo goes public with comprehensive autonomous safety assessment
Waymo, Google's self-driving car affiliate, made a comprehensive safety assessment of its autonomous vehicles available to the public on Thursday, publishing a detailed safety report on its website.
Cadillac's Melody Lee to lead Book vehicle subscription expansion
Melody Lee, director of brand marketing, will be global director of Book by Cadillac, effective Nov. 1. She will oversee the car service program as it enters its "next phase of growth," according to Cadillac.
FCA rescinds 368-hp rating on 2018 Jeep Wrangler's 4-cylinder
FCA has rescinded the information it filed with NHTSA concerning the power output of the 2.0-liter turbocharged I-4 engine it plans to put in some versions of the upcoming 2018 Jeep Wrangler.
Intel, LeBron James team up to build trust in autonomous cars
Intel has tapped LeBron James to headline a commercial touting autonomous cars.
Waymo launches U.S. ad campaign to promote driverless car safety
Google's self-driving car affiliate Waymo and several groups are launching a campaign aimed at convincing skeptical Americans of what they say is the value and safety of driverless cars.
LETTER TO THE EDITOR
Cadillac House is not so Cadillac
I’ve been following Cadillac for 15 years and note that sales for 2017 will be below 2014, so I need not ask what all the "Cadillac House" buzz has done for sales.
Virtual drives let buyers try features they usually don't
Dealerships are using virtual reality test-drive videos, and augmented reality, to add flair to shoppers' mundane task of vehicle research.
Ready or not, the 6-second ad is here
Who needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept.
New Camry campaign: It's good to be naughty
Toyota's "Sensations" ad campaign uses intergenerational music and a lot of engine noise to show that the Camry isn't just a household appliance.
Carmakers rush to put Saudi women behind wheels of their models
Car companies haven’t wasted any time courting the 9 million potential customers unlocked when Saudi Arabia lifted its ban on women drivers.
Autobytel changes name to AutoWeb
Autobytel will change its name to AutoWeb, and the company's stock ticker symbol will switch to "AUTO" from "ABTL."
Saudi ad reflects well on Ford
Ford Motor Co. celebrated Saudi Arabia's decision to allow women to drive with an eye-catching ad on Twitter.
COMMENTARY: Christiaan Hetzner
Loss of marketing exec stings at Opel
Tina Mueller was a bright spot in Opel's management, having revived what was perceived to be a bankrupt brand in Germany.
Chevy bow tie logo goes retro
To celebrate 100 years since the debut of Chevy's first pickup, the 1918 490 Light Delivery, Chevrolet updated the badge from the 1918 truck and will affix it to two special edition 2018 pickups
Chevrolet marks 100 years of making pickups with special Silverado, Colorado
Chevrolet this fall is launching two special edition pickups that commemorate 100 years of building pickups.