How the extravagant Tokyo show lost its mojo
Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure. But then it was unceremoniously knocked off-kilter by a brutal one-two punch.
Horsepower? What about star power?
The phrase "lovers of classic film" has a slightly different meaning in the Automotive News realm.
For many brands, regional auto shows are big deals
With one in four new-car buyers attending an auto show before they purchase, many automakers are figuring out new ways to attract visitors to their displays.
The long and painful birth of Genesis
As thorny as Genesis' retail rework has been, the U.S. dealer showdown is just one of many trials testing global brand chief Manfred Fitzgerald as he births a luxury brand. Zoom out to the global scale, and Genesis is clearly a work in progress on other measures, too.
TrueCar's Perry: 'We embraced the need to change'
Do consumers want the lowest price or a fair price? TrueCar is betting on a fair price.
Can tamer TrueCar be true to itself?
Under Chip Perry, TrueCar is not a different company, but it's a very different brand, casting itself more clearly as the friend of the auto dealer. In the process, TrueCar gave up some of what made it distinctive in a sea of lead generators.
Mazda picks up a German accent
While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers.
Lincoln's unlikely comeback journey
In mid-2011, a rival CEO snidely suggested someone should "sprinkle holy water" on Lincoln. But instead of planning for a funeral, the brand's executives were quietly crafting a plan that would eventually lead Ford's luxury marque back to relevance.
Automakers got game
Some of the world's biggest automotive badges are affixed to marketing vehicles — professional sports stadiums in particular.
COMMENTARY: Douglas A. Bolduc
A quest to ban banality
Former BMW chief designer Chris Bangle has strong feelings about the future of car design. He believes companies should be doing more to stand out from their rivals. This includes doing away with something he was once in charge of at his former employer: establishing a common design language for the entire brand.
Mercedes' EQ will define an electric ecosystem
What's the best way to market the explosion of EVs coming from across the industry? Automakers are trying to figure that out.
'The two extremes' of Porsche
Thousands of Porsche enthusiasts gathering in California this fall give the automaker the perfect chance to sell the brand's most loyal consumers on its new EV offerings.
How Waymo plans to develop and deploy its brand
Instead of spending billions on brick and mortar manufacturing and the development of its own products, Waymo is partnering with automakers.
Cadillac's virtual reality project has 'no limits,' innovation head says
Dealers can get a head start marketing Cadillac's XT4 compact premium crossover not with traditional on-site inventory, but instead with virtual reality.
Celebrity shine brightens brands on social media
Celebrities posting photos of their vehicles on social media is enhancing the marketing efforts of exotic car brands.
Investment firm opposes key nominees for VW board
The reelection of the Porsche-Piech clan's leader and the appointment of a marketing expert to Volkswagen Group's supervisory board are being opposed by investment advisory firm Hermes EOS.
Tech giants put China at forefront of change
An explosion of ingenuity is radiating from China in how to develop, engineer and market cars. Long derided as a fast follower, China has suddenly blossomed as the innovation nation.