Marketing
 

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016
Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today.

Jeep, Smart, Jaguar benefit most from Europe's forecast-beating 2015 sales

12:01 am U.S. ET | Feb. 4, 2016
Jeep, Smart and Jaguar were the biggest sales winners last year in Europe, where overall vehicle sales rose 9 percent, exceeding initial analyst expectations of 3 percent growth at most.

Daimler's Q4 earnings surge 22% on new models

3:44 am U.S. ET | Feb. 4, 2016
Daimler's fourth-quarter operating profit surged by 22 percent, lifted by demand for SUVs, compact cars and sales of its C class.

Ford to cut jobs in Europe to boost profits

4:13 am U.S. ET | Feb. 3, 2016
Ford plans to cut white collar jobs in Europe to help lift its weak profitability in the region.

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016
Audi is back in the Super Bowl with an R8 spot that reaches for the moon.

Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016
In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks.

NEWS ANALYSIS

Scion is not Japan's only failed U.S. brand

11:31 am U.S. ET | Feb. 3, 2016
Japanese failures in the United States are rare, but there have been a few.

FCA will offer new settings for diesel engines to make them cleaner

4:56 am U.S. ET | Feb. 2, 2016
Fiat Chrysler will offer new calibrations to make its most recent generation of diesel vehicles cleaner on the road after completing an internal...

Tata to rename Zica hatch after outbreak of dangerous zika virus

7:07 am U.S. ET | Feb. 2, 2016
The rapidly-spreading zika virus has an unlikely victim: Indian carmaker Tata Motors.

Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016
Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100...

Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016
Acura General Manager Jon Ikeda is on a learning curve.

The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016
The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines.

Au revoir: Paris just doesn't do it for Ford this year

12:01 am U.S. ET | Feb. 1, 2016
Ford will skip this autumn's Paris auto show, claiming the timing doesn't fit with its launch schedule.

Porsche has no plans to go down self-driving route, CEO tells paper

3:24 pm U.S. ET | Jan. 31, 2016
Porsche does not plan to develop self-driving vehicles because its customers like to drive their cars themselves, CEO Oliver Blume told a German...

Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016
Hyundai, which shook up its U.S.

Saab name won't be revived under Chinese owners

12:01 am U.S. ET | Jan. 30, 2016
Saab AB, the Swedish aerospace company that owns the Saab brand, will not allow its name or logo to be used on future models produced by National...

Fiat 500L used by Pope Francis in U.S. fetches $82,000 at auction

12:47 pm U.S. ET | Jan. 30, 2016
A tiny black Fiat 500L that carried Pope Francis through Philadelphia during his historic first visit to the U.S.

VW halts production at Passat, gearbox plants in Germany

3:54 am U.S. ET | Jan. 30, 2016
Volkswagen idled production at a German factory that builds Passats and at its main gearbox plant as the automaker grapples with reduced demand and...

Land Rover ends Defender output after nearly 70 years

8:37 am U.S. ET | Jan. 29, 2016
The last Land Rover Defender rolled off the production line, 68 years after output of the iconic offroader first began.

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