Detroit's auto show needs to escape the winter
The merits of moving the Detroit auto show from January to October are obvious. It's time to quit staging the show in the depths of winter.
Daughter's digital digging helps mom make a deal
When Automotive News editor Sharon Silke Carty's mom in New Jersey sought help buying a car, she went online to see what she could do from Michigan.
Do online sites help simplify the purchase? Not so much
Buying a vehicle online can be complex and irritating, with many well-hyped promises unkept, Automotive News' Michael Wayland found while searching for a practical daily commuter car.
Frustrations in finding a CPO hatchback online
A online search for the perfect CPO hatchback quickly turned into a technological nightmare, including accusations of attempted fraud.
More money for marketing, BMW dealers say
With a long lineup of new and redesigned vehicles coming in the next year, BMW dealers think the automaker should increase its marketing spend.
Buick, Lexus score marketing points during March Madness
Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration.
Lexus to launch a yacht in pursuit of pizzazz to catch Mercedes
Lexus thinks it finally has a way to catch up with Mercedes in luxury-car sales: Go into the high-end boat business.
Yes, that's a Buick — just without the 'Buick' name badge
Starting with the 2019 model year, Buick vehicles in North America will no longer bear the name.
Hyundai's ad agency puts chief creative officer on leave amid harassment charges
Hyundai's ad agency Innocean has put chief creative officer Eric Springer on leave amid sexual harassment allegations, the latest case of a prominent ad executive being accused of impropriety.
New Cadillac CMO comes full circle
Deborah Wahl's appointment as Cadillac's new global chief marketing officer puts her in an exclusive group of executives to complete the Detroit 3 trifecta.
Goss leaves Jaguar Land Rover as automaker restructures sales; Braeuetigam promoted
Jaguar Land Rover said marketing chief Felix Braeuetigam will take on the newly-created position of chief commercial officer, absorbing the duties of departing sales operations director Andy Goss.
Cadillac names auto marketing veteran Deborah Wahl as global CMO
Cadillac named former Chrysler marketing executive Deborah Wahl as its new global chief marketing officer, replacing Uwe Ellinghaus, who left the luxury brand at the end of 2017.
Waymo: Relax! This self-driving car is normal
The Waymo self-driving car isn't for sale, but the marketing campaign for the driverless experience is ramping up.
Sonic shifts its focus to used-vehicle operations
Sonic Automotive will focus on its EchoPark used-only retail stores this year, while putting an initiative aimed at speeding up the sales process on the back burner.
Lexus basks in 'Black Panther' glow
Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.
Cadillac shifts advertising tone -- to dealers' delight
The commercials showcase the full range of Cadillac brand elements and mark a drastic change in messaging for the brand following the departure of Chief Marketing Officer Uwe Ellinghaus.
Carmakers tone down their booth models in Geneva
Automakers such as Toyota and Nissan have decided to tone down the appearance of their human models in Geneva, marking a potential sea change for an industry that has long pandered to male customers.