Breaking bots' grip on digital ad traffic

When a dealership pays vendors to generate clicks on its advertising, every dollar spent on a click that came from a bot and not a human is a wasted dollar.

| UPDATED: 5/24/17 4:50 pm ET - adds details

Tesla gets partial credit from Consumer Reports for auto-braking update ​

Tesla has earned back half the points it lost in Consumer Reports' vehicle rankings after deploying automatic emergency braking to its recently built EVs.

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MORE MARKETING NEWS SALES DEALERS
| UPDATED: 5/24/17 4:50 pm ET - adds details
Toyota hires VW marketing exec Shahani

Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.


EV racing gains momentum

FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.


LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.


Volvo cyclist safety ad banned in UK

Volvo's "LifePaint" ad has been banned by the UK's Advertising Standards Authority regulatory body for being misleading and exaggerating the performance of the product.


Marketers call for less car, more heart

Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.


BMW gets fired up over ABC report

"Sensationalistic" is how BMW of North America is describing an ABC News report alleging a pattern of parked BMW vehicles spontaneously bursting into flames.

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