Marketing
 

Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a...... Read More »

Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its...... Read More »

Kia brings back hamsters for Soul EV ad campaign

12:49 pm U.S. ET | Aug. 21, 2014
Kia rolled out the new “fully charged” ad campaign for the Soul EV today, featuring Adam Levine's falsetto on the new Maroon 5 track...... Read More »

New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots...... Read More »

GM cuts production in Russia as market slump continues

9:49 am U.S. ET | Aug. 21, 2014
General Motors said it will reduce production at its plant in Russia, citing a continued slowdown of the country's auto market.... Read More »

Audi awards LG Chem pact for plug-in hybrid batteries

12:01 am U.S. ET | Aug. 21, 2014
LG Chem says it will supply batteries for Audi's growing lineup of plug-in hybrids.... Read More »

Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines...... Read More »

Volvo swings to first-half profit on China, Europe gains

1:42 am U.S. ET | Aug. 20, 2014
Volvo swung to a profit in the first half of the year on the back of sharply rising sales in China and growth in Europe, which more than offset...... Read More »

China levies record $200 million in fines on 12 Japan suppliers

6:11 am U.S. ET | Aug. 20, 2014
China has fined 12 Japanese suppliers a record $200 million for alleged price fixing amid one of the broadest investigations since the nation's...... Read More »

EU regulators aim to close car emissions testing loopholes

7:30 am U.S. ET | Aug. 20, 2014
EU regulators are pushing for legislation that will require vehicles to be tested on roads rather than in laboratories in a bid to close loopholes...... Read More »

Uber hires former Obama adviser Plouffe to counter opponents

12:19 am U.S. ET | Aug. 20, 2014
Uber Technologies, the popular mobile car-booking app, hired David Plouffe, a former top political adviser to President Obama, to help it cope with...... Read More »

Saab's owner seeks partner to secure brand's future

5:15 am U.S. ET | Aug. 19, 2014
Saab's owner, National Electric Vehicle Sweden, says it is in discussions with potential partners as it seeks to restart car production and develop...... Read More »

Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014
How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?... Read More »

Russia may ban car imports if West applies new sanctions, report says

5:54 am U.S. ET | Aug. 18, 2014
Russia may ban cars imports if the West applies additional sanctions on Moscow over its involvement in Ukraine, a daily newspaper reported.... Read More »

China finds Mercedes guilty of price fixing, report says

4:53 am U.S. ET | Aug. 18, 2014
Mercedes has been found guilty of manipulating prices for aftersales services in China, the official Xinhua news agency reported.... Read More »

'There is no second chance,' Volvo CEO says of new XC90

9:00 am U.S. ET | Aug. 18, 2014
The new XC90 is crucial to Volvo's bid to close the sales gap with German premium rivals such as BMW and Audi.... Read More »

Honda digital ad budget to grow

12:01 am U.S. ET | Aug. 18, 2014
Honda dealers are endorsing factory plans to increase spending next year for digital advertising.... Read More »

A Rolls for the masses: Video game adds Wraith

12:01 am U.S. ET | Aug. 18, 2014
Rolls-Royce Motor Cars last week debuted the Wraith in "Forza Motorsport 5" on the Xbox One.... Read More »

Chevy big wheel gets a rude awakening to 'city life'

12:01 am U.S. ET | Aug. 18, 2014
What happens when a suburban boy from south Jersey moves to Detroit?... Read More »

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