Marketing
 
2014 PARIS AUTO SHOW

Lamborghini, Ferrari supercars join fuel sippers as show stars

12:01 am U.S. ET | Oct. 1, 2014
Supercars such as a new 900hp Lamborghini and the Ferrari 458 Speciale A will line up alongside fuel-efficient plug-in hybrids such as the VW Passat GTE at the Paris auto show.... Read More »
2014 PARIS AUTO SHOW

Ferrari will unveil top-performing 458 Speciale

4:10 am U.S. ET | Sept. 30, 2014
Ferrari will unveil the top-performing convertible version of the mid-engine 458 Speciale sports car range in Paris.... Read More »
2014 PARIS AUTO SHOW

Europe's struggling auto recovery overshadows Paris glamour

5:30 am U.S. ET | Sept. 30, 2014
Self-driving vehicles and smartphone integration will be among the top features at Europe's biggest auto show this year as executives focus on...... Read More »

McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already...... Read More »

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014
Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing...... Read More »

VanDyke says Lincoln's N.Y. agency move is working

12:01 am U.S. ET | Sept. 27, 2014
After Cadillac announced the move of its marketing headquarters to New York, Lincoln's brand chief said setting up a new agency in the city more than...... Read More »

Ram 1500 wins top tailgate vehicle status

3:39 pm U.S. ET | Sept. 26, 2014
With football season well underway, the CarGurus Blog this month ranked the top 10 vehicles for tailgating, dubbing the Ram 1500 No. 1.... Read More »

EDITORIAL

Cadillac's next move

8:48 am U.S. ET | Sept. 26, 2014
If moving Cadillac headquarters to New York is a substitute for greater investment, it's bound to fail.... Read More »

2014 PARIS AUTO SHOW

Audi's next open-air TT features faster, lighter top

1:53 pm U.S. ET | Sept. 24, 2014
Audi says the softtop on its new TT Roadster is lighter and opens faster than on the model it will replace.... Read More »

Mazda ponders designer goods line in upscale push

11:42 am U.S. ET | Sept. 24, 2014
Does Mazda have enough brand cachet to market designer goods -- such as gadgets, apparel and furniture -- as luxury marques such as Porsche have done?... Read More »

Mercedes' plug-in offensive led by S-class sedan

12:01 am U.S. ET | Sept. 24, 2014
Mercedes plans to roll out at least 10 new plug-in hybrid models by 2017 -- starting with its flagship S-class sedan -- as the premium car...... Read More »

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the...... Read More »

Jaguar Land Rover developing a smarter car to woo city dwellers

4:52 am U.S. ET | Sept. 23, 2014
Jaguar Land Rover is joining other automakers in seeking to make its vehicles more intelligent in a bid to win over city dwellers who are more...... Read More »

Lotus CEO 'confident' he can return brand to profit

12:01 am U.S. ET | Sept. 23, 2014
New Lotus CEO Jean-Marc Gales says he's “confident” he can make the money-losing brand profitable again by cutting jobs, adding dealers...... Read More »

Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014
New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York.... Read More »

Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014
Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its...... Read More »

Q&A

AutoNation's brand building sets up more growth

12:01 am U.S. ET | Sept. 22, 2014
Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign.... Read More »

Q&A

Scion retools its pitch to youth in comeback bid

12:01 am U.S. ET | Sept. 22, 2014
Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet.... Read More »

3rd parties see their role sticking around

12:01 am U.S. ET | Sept. 22, 2014
Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups...... Read More »

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