Marketing
 

GM tries to overcome 'recall fatigue'

12:01 am U.S. ET | Nov. 1, 2014
General Motors has launched a cutting-edge digital marketing tool to reach customers on Facebook and other popular websites. It assigned one of its top marketing executives to the effort.... Read More »

BMW, others bet on Brazil but benefits trail Mexico

12:01 am U.S. ET | Nov. 1, 2014
BMW is among a group of carmakers investing in Brazil as a growing middle class fuels a surge in car sales, but high costs, poor infrastructure and few trade agreements mean Brazil can't compete with...... Read More »

Mercedes, VW to put brakes on Google's in-car data inroads

4:43 am U.S. ET | Oct. 31, 2014
VW Group and Mercedes called on fellow automakers to establish separate platforms for data on vehicle use to avoid handing over sensitive customer...... Read More »

VW Group Q3 profit jumps on record Audi, Porsche sales

4:37 am U.S. ET | Oct. 30, 2014
VW Group posted higher-than-expected operating profit in the third quarter, boosted by strong demand for Audi and Porsche models in Europe and China.... Read More »

Ferrari spinoff's real winners are Agnelli clan

8:31 am U.S. ET | Oct. 30, 2014
The real winners in Fiat Chrysler's spinoff of supercar unit Ferrari are Chairman John Elkann and the Agnelli industrial clan he represents, who...... Read More »

Maserati beats Ferrari in Q3 profit on Montezemolo exit

12:22 pm U.S. ET | Oct. 29, 2014
Maserati's quarterly profit topped Ferrari's for the first time since it became part of Fiat Group more than 25 years ago.... Read More »

Jaguar Land Rover picks Discovery Sport to lead Brazil output

11:00 am U.S. ET | Oct. 29, 2014
The Land Rover Discovery Sport will be the first model Jaguar Land Rover produces at its new plant in Brazil, the automaker said today.... Read More »

VW closes global sales gap with Toyota in race for No. 1

5:56 am U.S. ET | Oct. 29, 2014
VW Group has narrowed its global sales gap with market leader Toyota as the world's two largest automakers enter the fourth quarter in a tight race...... Read More »

VW recalls Audi A4s in China over airbag issue

4:33 am U.S. ET | Oct. 29, 2014
VW Group's joint venture with FAW Group will recall 270,635 Audi A4s in China due to an airbag software issue, the country's quality watchdog said on...... Read More »

On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network...... Read More »

VW will launch more than 20 electric, plug-in hybrid models in China

9:53 am U.S. ET | Oct. 28, 2014
VW Group says it will launch more than 20 EVs and plug-in hybrids in China over the next few years.... Read More »

Lincoln's McConaughey ads get another parody, this time from SNL

4:10 pm U.S. ET | Oct. 27, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring...... Read More »

'Un-Honda-like' problems plague new plant in Mexico

12:01 am U.S. ET | Oct. 27, 2014
Honda's new $800 million plant in Celaya, about 160 miles northwest of Mexico City, has been struggling to meet demand amid problems caused by a...... Read More »

Toyota's global sales rise 3% as race with VW tightens

6:38 am U.S. ET | Oct. 27, 2014
Toyota said worldwide sales climbed 3 percent through September as the carmaker battles Volkswagen to be the global sales leader.... Read More »

AutoNews Now will pack more news in TV redesign

12:01 am U.S. ET | Oct. 27, 2014
Automotive News TV's afternoon newscast marks its sixth anniversary this week with a fresh look.... Read More »

LETTER TO THE EDITOR

All Cadillac needs is superior product

12:01 am U.S. ET | Oct. 27, 2014
I could not agree with Keith Crain more about Cadillac ("Cadillac is making big mistakes," Oct. 6).... Read More »

Dodge brothers back in action in new TV spots

12:01 am U.S. ET | Oct. 27, 2014
The last time a Detroit automaker resurrected a dead guy for an ad campaign, the result was widely panned.... Read More »

Chrysler 200 ads are 'Ready to Take on the World'

10:30 am U.S. ET | Oct. 26, 2014
The Chrysler brand is expanding the evolution of its "Imported from Detroit" theme with four TV commercials touting the 2015 Chrysler 200.... Read More »

Ford plans to overhaul Lincoln with $5 billion push, report says

5:13 pm U.S. ET | Oct. 24, 2014
New Ford CEO Mark Fields, with the renewed backing of Executive Chairman Bill Ford and the company's board, has committed the automaker to a...... Read More »

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
News by Brand


Rocket Fuel