Marketing
 

Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015
Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”... Read More »

VW says 2014 profit rose to record on sales gains at Audi, Porsche

9:56 am U.S. ET | Feb. 27, 2015
Volkswagen Group said its operating profit rose 8.8 percent to a record 12.7 billion euros ($14.25 billion) last year on double-digit gains in sales of luxury Audi and Porsche models.... Read More »
2015 GENEVA AUTO SHOW

VW's sleek concept set to become image-carrier

4:37 am U.S. ET | Feb. 27, 2015
VW will preview a coupe-styled sedan at the Geneva auto show that is set to become a production model that the automaker hopes will attract customers...... Read More »

Former BMW exec Diess to take charge of core VW brand in July

10:20 am U.S. ET | Feb. 27, 2015
Former BMW executive Herbert Diess will take the helm of Volkswagen's core autos division three months earlier than planned, VW said.... Read More »

Marchionne raises FCA stake as Ferrari spinoff nears

7:53 am U.S. ET | Feb. 27, 2015
Fiat Chrysler Automobiles CEO Sergio Marchionne has increased his voting stake in FCA to nearly 1 percent after raising his shareholding in the...... Read More »

2015 GENEVA AUTO SHOW

Audi says new R8 is its most powerful production car

4:54 am U.S. ET | Feb. 26, 2015
Audi today released pictures and details of its second-generation R8 supercar.... Read More »

Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015
Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

Volvo boosts 2014 profit by 17% on record sales

2:31 am U.S. ET | Feb. 26, 2015
Volvo said its 2014 operating profit rose 17 percent in its best year of sales to date as rapid expansion in China and recovery in Europe offset the...... Read More »

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

3:59 pm U.S. ET | Feb. 26, 2015
Mini has joined a growing list of automakers that have released high-performance concepts for “Gran Turismo 6” on the PlayStation 3 game...... Read More »

Lexus wins 4th straight J.D. Power dependability title; Buick rises to No. 2

10:00 am U.S. ET | Feb. 25, 2015
Toyota's Lexus claimed its fourth consecutive title as most-dependable automotive brand after three years of ownership while corporate sibling Scion...... Read More »

Daimler should rethink expanding U.S. output if euro stays weak, labor chief says

4:54 am U.S. ET | Feb. 25, 2015
Daimler's plans to expand production in the United States should be recalibrated if the euro remains weak against the dollar, the automaker's top...... Read More »

VW CEO Winterkorn sees BMW, Daimler managers as potential successors

7:04 am U.S. ET | Feb. 25, 2015
Volkswagen Group CEO Martin Winterkorn told a German magazine that he sees Andreas Renschler and Herbert Diess, who are joining VW from rivals...... Read More »

Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti drop

12:45 pm U.S. ET | Feb. 24, 2015
Buick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from...... Read More »

Bugatti sells last Veyron, ending era for VW supercar

12:01 am U.S. ET | Feb. 24, 2015
Volkswagen Group sold the 450th and final Bugatti Veyron, marking the end of one of the most exclusive supercars ever built.... Read More »

Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips.... Read More »

Powerful? In this race, Ferrari trails Lego

12:01 am U.S. ET | Feb. 23, 2015
Lego has toppled Ferrari from the top spot as the world's most powerful brand, says a new study.... Read More »

A debut befitting the Kia K900?

12:01 am U.S. ET | Feb. 23, 2015
To take the wraps off the Ford Police Interceptor Utility at the Chicago Auto Show, Ford called on Keegan, a 3-year-old protection dog, who sank his...... Read More »

Did you hear the one about the GM phone?

12:01 am U.S. ET | Feb. 23, 2015
News reports about Apple getting into the car business were the talk of Detroit and Silicon Valley last week.... Read More »

Bentley Bentayga spied during tests

5:38 am U.S. ET | Feb. 23, 2015
Bentley's first SUV, the Bentayga, was captured undergoing cold weather testing near the Arctic Circle.... Read More »

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