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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”... Read More »

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.... Read More »

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest...... Read More »

VW reaches pact with China dealers

5:24 am U.S. ET | Jan. 26, 2015
VW says it has reached an agreement with its dealers in China and pledged to continue setting reasonable sales targets to ensure a financially sound...... Read More »

For Infiniti Q50, 'we need to give it some love' in ads

12:01 am U.S. ET | Jan. 26, 2015
Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S.... Read More »

Audi readies Q1 SUV after Fiat rebuff over name

12:01 am U.S. ET | Jan. 26, 2015
Audi is reluctantly using the Q1 badge for its new compact SUV after failing to gain permission from Fiat Chrysler to call it the Q2, a name held by...... Read More »

Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their...... Read More »

Porsche plans Pajun only as EV to fight Tesla, report says

12:01 am U.S. ET | Jan. 24, 2015
Porsche will sell its long-planned Pajun sedan only as a electric car to compete with cars such as the Tesla Model S, a German magazine said.... Read More »

Hyundai is the latest carmaker to 'take a time out' from Super Bowl

9:08 pm U.S. ET | Jan. 23, 2015
Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year.... Read More »

Kia's Q4 profit drops 54% on ruble plunge

5:31 am U.S. ET | Jan. 23, 2015
Kia posted a 54 percent fall in quarterly profit as a weakening ruble reduced income earned in Russia where Kia ranks second after Lada.... Read More »

New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015
Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign.... Read More »

Honda axes Accord in Europe

10:33 am U.S. ET | Jan. 23, 2015
Honda will end sales of the Accord midsize sedan in Europe after the car failed to make headway against German rivals.... Read More »

Opel plans EV version of its Karl minicar, report says

12:01 am U.S. ET | Jan. 23, 2015
Opel plans an electric version of its new Karl minicar, a German magazine reported. The Karl EV could go on sale by the end of 2018, the report said.... Read More »

Ford's new Silicon Valley lab shows Fields' dream

1:00 pm U.S. ET | Jan. 22, 2015
To understand Mark Fields' top priorities at Ford, one must only walk through the stylish new Silicon Valley r&d center that the automaker opened...... Read More »

Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline.... Read More »

BMW names former Audi executive as new head of Mini brand

3:32 am U.S. ET | Jan. 22, 2015
BMW named former Audi executive Sebastian Mackensen as head of its Mini brand.... Read More »

Toyota may lose global sales lead to VW without new China strategy

5:11 am U.S. ET | Jan. 22, 2015
Toyota remained the best-selling automaker worldwide in 2014 ahead of VW and GM, but the company may lose the sales crown this year as it falls...... Read More »

Hyundai Q4 profit falls 19% on weak yen, ruble plunge

5:39 am U.S. ET | Jan. 22, 2015
Hyundai's fourth-quarter profit fell 19 percent after the weaker yen and ruble eroded overseas earnings.... Read More »

VW targets 'significant' savings by reducing variety of parts

10:36 am U.S. ET | Jan. 21, 2015
Volkswagen Group plans to boost profitability by scaling back the range of components at its main VW brand.... Read More »

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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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