Marketing
 

Toyota thinks TRD to win younger buyers

12:01 am U.S. ET | Feb. 1, 2015
Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR.... Read More »

BMW, Toyota may cooperate on entry-level Mini, report says

12:01 am U.S. ET | Jan. 30, 2015
BMW and Toyota may cooperate on a small, decontented entry model for the Mini lineup that would be called the Minor, a German media report said.... Read More »

Millennials will grow to 25% of U.S. market in 2015, TrueCar says

12:37 pm U.S. ET | Jan. 30, 2015
Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week.... Read More »

2.2 million BMW, Mini, Rolls-Royce cars found vulnerable to being unlocked by hackers

9:14 am U.S. ET | Jan. 30, 2015
BMW has fixed a security flaw that could have allowed hackers to unlock the doors of up to 2.2 million Rolls-Royce, Mini and BMW vehicles.... Read More »

Bosch says automotive sales rose 9% in 2014

5:30 am U.S. ET | Jan. 30, 2015
Bosch said revenue at its automotive division rose 9 percent to 33.3 billion euros ($37.... Read More »

2015 GENEVA AUTO SHOW

Mitsubishi concept teases next ASX, bolder design

12:01 am U.S. ET | Jan. 30, 2015
Mitsubishi will use the Geneva auto show to reveal a plug-in hybrid concept that previews the next ASX compact crossover and showcases the brand's...... Read More »

Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game.... Read More »

GM will suspend output at Russian plant

2:01 pm U.S. ET | Jan. 29, 2015
General Motors will suspend production at its plant in St.... Read More »

Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday.... Read More »

Cost-cutting VW baffles experts with plans for new Phaeton

4:05 am U.S. ET | Jan. 28, 2015
With VW having embarked on a big cost-cutting drive, industry experts are baffled why the "people's car" maker plans to spend millions of euros...... Read More »

Zetsche, other top auto chiefs to lobby for EU-U.S. trade deal

3:06 pm U.S. ET | Jan. 27, 2015
Daimler CEO Dieter Zetsche, Volkswagen boss Martin Winterkorn and other captains of Germany's automotive industry will gather in Berlin Wednesday to...... Read More »

Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.... Read More »

Aston Martin gets cash backing to overhaul lineup

7:06 am U.S. ET | Jan. 27, 2015
Aston Martin's main financial backer has pledged to provide cash for a refreshed model lineup that the supercar maker plans to reveal at the Geneva...... Read More »

Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs.... Read More »

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like...... Read More »

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest...... Read More »

VW reaches pact with China dealers

5:24 am U.S. ET | Jan. 26, 2015
VW says it has reached an agreement with its dealers in China and pledged to continue setting reasonable sales targets to ensure a financially sound...... Read More »

For Infiniti Q50, 'we need to give it some love' in ads

12:01 am U.S. ET | Jan. 26, 2015
Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S.... Read More »

Audi readies Q1 SUV after Fiat rebuff over name

12:01 am U.S. ET | Jan. 26, 2015
Audi is reluctantly using the Q1 badge for its new compact SUV after failing to gain permission from Fiat Chrysler to call it the Q2, a name held by...... Read More »

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