Marketing
 

Dealer helps high-rate customers refinance

12:01 am U.S. ET | July 1, 2015
Honolulu Ford President Mark Benson proactively tries to refinance customers with high-interest-rate car loans, including ones the dealership initially arranged.
NEWS ANALYSIS

New VW brand boss needs to cut costs, boost profits

12:01 am U.S. ET | June 30, 2015
VW brand will have a new boss for the first time since 2007 when former BMW development chief Herbert Diess takes control.

Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015
Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai.

Hyundai snags NFL sponsorship, replacing GM

10:00 am U.S. ET | June 29, 2015
Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing.

Audi's next-gen A4 bigger, lighter, more fuel efficient

8:23 am U.S. ET | June 29, 2015
The next-generation Audi A4 is slightly larger with a bigger, retooled interior, and will offer improved handling and fuel economy.

Fiat Chrysler's Jeep delay highlights challenges to a potential merger

4:50 am U.S. ET | June 29, 2015
The chief of Fiat Chrysler Automobiles' Jeep brand, Mike Manley, says a redesign of its Grand Cherokee SUV will be delayed by at least a year,...

Mini gets serious with the new Clubman

12:01 am U.S. ET | June 29, 2015
Mini will take a more serious tone in marketing for the new Clubman, which it is aiming at premium compact buyers.

Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015
Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local.

Jaguar r&d chief shuns driverless cars

12:01 am U.S. ET | June 26, 2015
Jaguar Land Rover will never make a driverless car, r&d boss Wolfgang Epple said. “We don't consider customers cargo.

Suzuki, VW await arbitration decision in dispute

7:27 am U.S. ET | June 26, 2015
Suzuki said arbitration proceedings to end a dispute with Volkswagen over a failed partnership have concluded.

Aston Martin collaborates with ad giant WPP

3:00 am U.S. ET | June 26, 2015
Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working...

REMEMBER THE TITANS

Nissan renames Nashville's NFL stadium

3:00 pm U.S. ET | June 25, 2015
Nissan North America has won naming rights for its hometown NFL stadium in Nashville where the Tennessee Titans play.

Toyota expands airbag recall to Europe

2:56 am U.S. ET | June 25, 2015
Toyota is expanding a recall previously issued in North America to the rest of the world to replace potentially deadly airbag inflators made by...

Nissan acquires naming rights to Nashville's NFL stadium

6:15 pm U.S. ET | June 24, 2015
Nissan has acquired the naming rights for the NFL stadium in its North American home town, where the Tennessee Titans play, according to sources...

Alfa unveils high-performance Giulia

12:42 pm U.S. ET | June 24, 2015
The Alfa Romeo Giulia's most sporty version will offer more power than rival models from BMW and Mercedes-Benz because it will use Maserati's...

Equity-mining tools are gold mine for Honda store

12:01 am U.S. ET | June 24, 2015
When equity-mining software brings a sale and trade, the finance and insurance department is a big beneficiary.

Fiat Chrysler could win merger partner with Alfa Romeo revival

12:01 am U.S. ET | June 24, 2015
The Alfa Romeo Giulia will be the lynchpin of the brand's turnaround plan and potentially an opportunity to attract a cash-rich merger partner for...

Mini joins car-sharing movement

11:03 am U.S. ET | June 24, 2015
BMW's Mini brand has joined the rush to solve the problem of customers abandoning car ownership in favor of car-sharing, launching a scheme that...

Fraud leads to loss of pricey Porsche

12:01 am U.S. ET | June 24, 2015
When a scam artist wrote a bad check, a dealership lost a $102,000 Porsche.

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