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RED CARPET TREATMENT

Auto brands hope celebrity faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016
A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.

Volvo bets on wagons with V90 despite SUV boom

12:01 am U.S. ET | Feb. 5, 2016
Volvo will show its commitment to station wagons, whose sales are being hit by the global boom in SUVs, when it unveils its new V90 later this month.

Former Ferrari chief engineer returns to Fiat Chrysler

5:53 am U.S. ET | Feb. 5, 2016
Fiat Chrysler has lured former Ferrari chief engineer Roberto Fedeli back from BMW as the automaker faces technical challenges that have delayed the...

VW delays 2015 results due to open issues on emissions

8:34 am U.S. ET | Feb. 5, 2016
Volkswagen said its emissions scandal will delay its publication of last year's results, as the automaker struggles to determine the financial impact...

Toyota quarterly net rises 4.7% to $5.4 billion

3:23 am U.S. ET | Feb. 5, 2016
Toyota said it posted a 4.7 percent gain in quarterly net income and raised its full-year profit forecast slightly due to strong demand in the U.S.

VW launches new ad campaign without 'Das Auto' slogan

12:01 am U.S. ET | Feb. 5, 2016
Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost...

Daimler's Q4 earnings surge 22% on new models

3:44 am U.S. ET | Feb. 4, 2016
Daimler's fourth-quarter operating profit surged by 22 percent, lifted by demand for SUVs, compact cars and sales of its C class.

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016
Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance.

Jeep, Smart, Jaguar benefit most from Europe's forecast-beating 2015 sales

12:01 am U.S. ET | Feb. 4, 2016
Jeep, Smart and Jaguar were the biggest sales winners last year in Europe, where overall vehicle sales rose 9 percent, exceeding initial analyst...

Ford to cut jobs in Europe to boost profits

4:13 am U.S. ET | Feb. 3, 2016
Ford plans to cut white collar jobs in Europe to help lift its weak profitability in the region.

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016
Audi is back in the Super Bowl with an R8 spot that reaches for the moon.

Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016
In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks.

NEWS ANALYSIS

Scion is not Japan's only failed U.S. brand

11:31 am U.S. ET | Feb. 3, 2016
Japanese failures in the United States are rare, but there have been a few.

FCA will offer new settings for diesel engines to make them cleaner

4:56 am U.S. ET | Feb. 2, 2016
Fiat Chrysler will offer new calibrations to make its most recent generation of diesel vehicles cleaner on the road after completing an internal...

Tata to rename Zica hatch after outbreak of dangerous zika virus

7:07 am U.S. ET | Feb. 2, 2016
The rapidly-spreading zika virus has an unlikely victim: Indian carmaker Tata Motors.

Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016
Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100...

Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016
Acura General Manager Jon Ikeda is on a learning curve.

The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016
The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines.

Au revoir: Paris just doesn't do it for Ford this year

12:01 am U.S. ET | Feb. 1, 2016
Ford will skip this autumn's Paris auto show, claiming the timing doesn't fit with its launch schedule.

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