Chevy celebrates its 'Legends'
The program began at the State Fair of Texas in September 2016 and, after drawing a quick following, was expanded nationally.
Buick-GMC won't change what's working
Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business.
Nissan's 'Star Wars' sequel
For the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup?
Lexus acquires naming rights to Detroit velodrome
Toyota's Lexus brand is acquiring the naming rights to a new $4 million indoor sports complex in Detroit with a 545-foot cycling velodrome.
VW names agency exec Zabel to head U.S. marketing
Volkswagen of America named a California advertising agency executive as vice president of marketing. Jim Zabel, managing director of Omni Advertising in Los Angeles and a former account manager for the Hyundai and Honda brands, will start Nov. 27.
Humvee maker sues Activision over 'Call of Duty' video game series
The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard of reaping billions of dollars by incorporating its trademarks without permission in its flagship "Call of Duty" video game franchise.
Daimler will launch 'Ask Mercedes' customer service app
Daimler will launch a customer support voice-activated "chatbox" app. Customers will be able to pose questions to the app either in vehicles where it has been installed, or by using a smartphone version of the service.
Honda PR chief: Auto shows playing a role in sales arena
Are auto shows still relevant. Definitely yes, says Honda's Sage Marie
Ferrari threatens Formula One exit on new engine rules
Ferrari threatened to quit Formula One racing if the circuit's new owner, Liberty Media, goes ahead with a plan for substantial changes to engine rules.
Nissan's next ad campaign enlists 'The Last Jedi'
Nissan has another marketing collaboration with Lucasfilm for Star Wars: The Last Jedi, following the success of its tie-ins with Rogue One: A Star Wars Story.
COMMENTARY: Keith Crain
Marketing the self-driving car
Let's introduce something that no one wants, no one is willing to pay for and, on top of that, may not be perceived as being safe.
Tesla opens free-standing gallery in suburban Detroit mall
Tesla opened a standalone gallery in at the Somerset Collection in suburban Detroit -- right next to an Apple store.
BMW launches U.S. ad agency review
The BMW creative account is officially up for grabs. The luxury auto brand has kicked off an agency review in the United States, a brand spokesman confirmed.
Chevy unveils 2018 Camaro Hot Wheels Edition
GM is helping Hot Wheels celebrate its 50th anniversary next year by giving toy lovers the chance to purchase a full-scale model of their own.
Lexus will end partnership with Weinstein Co.
Lexus is ending its partnership with film and TV production firm The Weinstein Co. after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women.
Survey finds tech can help draw millennials to dealership jobs
Results from a new survey show that incorporating modern technology may help attract more millennials to dealership jobs.
Nissan's big vision: Rolling Titan into global markets
Still in launch mode for the Titan pickup in the U.S. market, Nissan is contemplating selling the full-size truck to various global markets.