New Chevy ad features Lego Batman with 'real people'
Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.
Gulf States Toyota connects TV ads to dealer visits
In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region.
Buick back for the big game
Buick, General Motors' fastest-growing U.S. brand in 2016, plans to advertise in the Super Bowl for a second consecutive year as it prepares to introduce three more new vehicles.
Mercedes jumps back into the Super Bowl
Mercedes-Benz, which has been an intermittent Super Bowl advertiser in recent years, is jumping back into the game.
BMW to sit out Super Bowl for second straight year
BMW is not running a Super Bowl spot for the second year in a row, the brand confirmed today. The brand last ran an ad in the 2015 game to tout the electric i3.
A polar bear on ice. What could go wrong?
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.
Vehicle debuts go live on Facebook
Bentley, GMC and other brands will use Facebook Live to build buzz around their product unveilings in Detroit.
For Kia Niro launch, Messenger is the medium
UPDATED: 1/13/17 6:44 pm ET - corrected
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.
Why aren't automakers plugging their EVs?
Automakers aren't committing enough resources to advertising their electric vehicles, a study says. But from the industry's perspective, it's not that simple.
Audi confirms Super Bowl ad buy, becomes third auto brand in the game
Audi said it will advertise in the Super Bowl for the second straight year as Volkswagen's luxury brand continues to make the game a key part of its media strategy.
Cadillac offers 'vehicle subscription' service for $1,500 a month in NYC
Cadillac will launch a new “vehicle subscription” service next month that allows customers access to its vehicles for a flat monthly rate, no financing or leasing required. The Book by Cadillac service will launch Feb. 1 for drivers in the New York metropolitan area.