Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this

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Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.

Cadillac takes on 'divided nation' in Oscars ad

Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.

50 years of Subaru ads

Subaru's "Love" campaign is among the most recognizable and enduring marketing efforts in the automobile category. But the brand has not always been this consistent.

On UAW scorecard, Buick ad fumbled

If UAW Vice President Cindy Estrada had a Super Bowl commercial hits and misses column, she would apparently place Buick's ad firmly in the miss category.

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