Marketing
Daimler, Ford exchange information on gasoline engines
12:01 am U.S. ET | May 24, 2013
Daimler strengthened ties with Ford after consulting with the automaker on its three-cylinder turbo gasoline engine, which it is building with Renault for the next Smart and Twingo cars. Daimler and Renault are already collaborating with Ford in the development of fuel cell vehicles.... Read More » Comments [0] | Recommendations [0]
Mitsubishi plans accounting change to clean up balance sheet
3:04 am U.S. ET | May 24, 2013
Mitsubishi Motors' board today announced plans for an accounting change that will help unload the worst accumulated losses in the automotive industry. The move is designed to help Mitsubishi -- which stopped paying dividends in 1998 -- shore up its balance sheet and resume returning cash to shareholders.... Read More »| Related topics: | New Product | Future Product | Advertising | Surveys and Studies | Auto Shows | Conferences |
Dodge banks on Fast & Furious 6 tie-in to rev up Dart sales
4:02 pm U.S. ET | May 23, 2013
Can the coattails of Fast & Furious 6 and its young, devoted male fans give a boost to Dodge Dart sales? Chrysler Group is counting on it.... Read More »Nissan will recall 841,000 vehicles globally due to steering wheel glitch
3:44 am U.S. ET | May 23, 2013
Nissan will recall about 841,000 vehicles worldwide as a result of a steering wheel glitch that could result in a loss of steering. The automaker said no accidents have been reported.... Read More »Former Saab Chairman Muller to be summoned in tax inquiry, report says
3:34 am U.S. ET | May 23, 2013
A Swedish prosecutor wants to question former Saab Automobile Chairman Victor Muller as part of an inquiry into suspected tax offenses at the automaker, a Swedish newspaper reported.... Read More »Lamborghini's Egoista concept highlights edgy design
12:01 am U.S. ET | May 23, 2013
The Lamborghini Egoista concept shown earlier this month at the company's 50th anniversary celebration in Bologna, Italy, isn't planned for production, but it does have a purpose: countering critics who think Lamborghini has lost some of its design...... Read More »Former Saab CEO Jonsson, two other execs arrested on tax charges
7:04 am U.S. ET | May 21, 2013
Three former Saab executives, including former CEO Jan-Aake Jonsson and Chief Financial Officer Karl-Gustav Lindstroem, were arrested by Swedish prosecutors in an accounting-fraud probe.... Read More »WACKY, LIKE A FOX
Goofy ads, variants help Mini rule its own little world
12:01 am U.S. ET | May 20, 2013
BMW, Mini's parent company, had forecast U.S. sales of 20,000 units of the original two-door in 2003, but 36,000 were sold. That was the beginning of Mini's surprising journey.... Read More »Magna opens body, chassis plant in China's Chongqing
3:36 am U.S. ET | May 20, 2013
Magna's Cosma unit has opened a plant in southwest China to supply body and chassis parts to automakers in the area including Ford and Volkswagen.... Read More »2 SCREENS BETTER THAN 1
Auto marketers want TV viewers to reach for another device
12:01 am U.S. ET | May 20, 2013
TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen.... Read More »Toyota overtakes BMW as most valuable global car brand
7:15 pm U.S. ET | May 20, 2013
Toyota has overtaken BMW as the world's most valuable automotive brand, an annual ranking of the world's top brands shows.... Read More »Porsche to keep U.S. ad account with Cramer-Krasselt
7:16 pm U.S. ET | May 20, 2013
Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.... Read More »Chevy joins 'Mad Men' buzz on Twitter
4:11 pm U.S. ET | May 20, 2013
Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode.... Read More »VIRAL MANIA
Online video has changed how auto marketers connect with customers
12:01 am U.S. ET | May 20, 2013
Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and connect with customers in new ways... Read More »Next up: New York
12:01 am U.S. ET | May 20, 2013
Automotive News will host its second annual New York marketing seminar Sept. 18 at the New York Marriott Marquis.... Read More »FINAL ASSEMBLY
Shaq: No grease needed to slide into his LaCrosse
12:01 am U.S. ET | May 20, 2013
Can Shaquille O'Neal really fit into a Buick LaCrosse? During a recent episode of the "Inside the NBA" postgame show on the TNT network, analyst Charles Barkley kidded the 7-foot-1-inch Shaq about his LaCrosse ads by saying O'Neal had to be rubbed...... Read More »
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Special Report
 Toyota's Lentz: Camry in a 'three-horse race'Toyota's Jim Lentz says the Camry will fend off main rival Honda Accord and upstarts such as the Ford Fusion... Mon., May 20» Watch the Video |
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