Marketing

Ford puts huge ad account up for review

Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.


Texas dealership turns its Facebook page into service marketing tool

Texas Kia dealer says Facebook works so well to promote his store's service department, he's been able to slash his ad spending on TV and direct mail

MORE MARKETING NEWS SALES DEALERS
Ford puts huge ad account up for review

Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.

CDK Global buys digital agency Progressus Media

CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.

VW launches global creative ad agency review

The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.

VW to reboot logo for 'colorful,' EV era

The Volkswagen Group plans to tweak the namesake VW brand's logo for the first time since 2012, as it prepares for the electric-vehicle era and tries to burnish an image tarnished by the diesel-cheating scandal.

Infiniti's attack on BMW, Audi fueled by shift to electric

Nissan's premium brand wants to use the structural changes enabled by the industry's shift toward electric and self-driving cars -- such as a larger cabin and fewer components under the hood -- as a chance to inject a Japanese touch of simplicity and space into its models.

Marketing beyond print, direct mail

Dealerships need to market parts and service via digital marketing, including social media, NADA Show attendees were told during a workshop there.

UPDATED: 3/28/18 9:34 pm ET - corrected
Seven states team up to drive ZEV sales

Seven Northeast states agreed to help automakers boost sales of electric vehicles, which have remained at ultra-low levels in the region despite government-mandated sales quotas designed to improve air quality.

OnStar rebranding efforts put safety first

GM plans to relaunch the OnStar brand in a national ad campaign, directing focus back to safety and security from connectivity. This is the first national marketing campaign for OnStar in six years.


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