Autotrader, Kia capitalize on NBA All-Star Weekend festivities
Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.
LotLinx names Dataium founder as president and chief product officer
Bill Baker, who 'put Land Rover on the map,' dies at 72
50 years of Subaru ads
Audi said to get naming rights to D.C. United soccer stadium
Audi will have its name on the new home of Major League Soccer's D.C. United. The agreement, which runs at least a decade, will be one of the three richest naming-rights deals in MLS, according to a person familiar with the contract.
The 'Superstar' ad power behind new 'Detroiters'
On UAW scorecard, Buick ad fumbled
To keep millennials, keep them engaged
Toyota positions two big launches: Camry and C-HR
Toyota's next-generation Camry represents the upstanding citizen in the brand's lineup, albeit with a fancy make-over and a gym membership. The new C-HR crossover is the polarizing wild child crying out for attention.
Mitsubishi plays small ball with ad buys
Mitsubishi doesn't have Super Bowl money to throw around. Neither can it afford to be an official sponsor of a big-time sports league the way Hyundai, Ford, Chevrolet, Honda and even Kia can, nor plaster its name on a halftime show, like Toyota. But like any scrappy competitor, it's always looking for ways to get into the game.