Marketing
 

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015
In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003.... Read More »

BMW says new 7 series will park itself without driver at wheel

12:01 am U.S. ET | April 18, 2015
BMW says its new 7-series flagship sedan will be the world's first series-production car that can be parked without anyone at the wheel.... Read More »

Volkswagen CEO Winterkorn to stay in defeat for Piech

5:59 am U.S. ET | April 17, 2015
Volkswagen Group CEO Martin Winterkorn won the "full support" of the automaker's top-level committee to continue serving as chief executive in a...... Read More »

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015
In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts.... Read More »

Renault wants France to back down on voting rights rise

5:07 am U.S. ET | April 17, 2015
Renault urged France, its largest-single shareholder, to back down from plans to increase its voting weight in the automaker, warning that the...... Read More »

Mahindra near deal to acquire Italian design house Pininfarina, report says

12:01 am U.S. ET | April 17, 2015
India's Mahindra & Mahindra is in the final stages of negotiations to buy Italian design and engineering firm Pininfarina, according to people...... Read More »

VW committee meeting ends with no statement on leadership talks

8:41 am U.S. ET | April 16, 2015
A top-level Volkswagen AG committee meeting to try to resolve a leadership crisis caused by a rift between its CEO and chairman has ended after less...... Read More »

Fiat Chrysler has no plans to list other brands after Ferrari

7:44 am U.S. ET | April 16, 2015
Fiat Chrysler Automobiles has no plans to list any other brand from its portfolio besides luxury unit Ferrari, FCA CEO Sergio Marchionne told a...... Read More »

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015
Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup.... Read More »

VW struggle in 'diplomacy phase' as investors weigh CEO change

6:11 am U.S. ET | April 15, 2015
Volkswagen's leadership crisis has burst into the open with Chairman Ferdinand Piech's public denunciation of CEO Martin Winterkorn but the standoff...... Read More »

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015
The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the...... Read More »

VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015
Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system.... Read More »

Hyundai’s ‘Message to Space’ from a girl to her astronaut dad

3:11 pm U.S. ET | April 14, 2015
To help an astronaut’s 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the...... Read More »

Is Germany making too many luxury cars?

8:39 am U.S. ET | April 14, 2015
Massive sales gains present some tricky terrain for a luxury brand.... Read More »

Piech, Winterkorn to discuss VW leadership crisis, report says

4:22 am U.S. ET | April 14, 2015
Volkswagen Chairman Ferdinand Piech and the automaker's CEO, Martin Winterkorn, will discuss the company's leadership crisis when they meet in the...... Read More »

VW chair appears isolated on board after CEO criticism

12:01 am U.S. ET | April 13, 2015
Volkswagen Chairman Ferdinand Piech may be is losing his grip on the automaker two years before his last term as chairman ends.... Read More »

VW board members back Winterkorn after Piech criticism creates crisis

12:01 am U.S. ET | April 13, 2015
Volkswagen Chairman Ferdinand Piech faces resistance within the automaker's supervisory board to his criticism of CEO Martin Winterkorn, deepening a...... Read More »

Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015
Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming...... Read More »

Audi's car sales rise to monthly record as U.S. surge offets weaker Europe, China

6:30 am U.S. ET | April 13, 2015
Audi said its vehicle sales increased 4.... Read More »

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