Seeing isn't believing. It's time to rethink the auto show
For the typical consumer driving a nearly 12-year-old vehicle, car bodies on turntables cannot begin to convey what makes today's cars exceptional or how much they have changed in those dozen years.
Lincoln is the automaker to watch
LETTER TO THE EDITOR
Lincoln Motor Co.'s consecutive yearly U.S. sales streak was snapped at three in 2017, but the luxury brand deserves some credit.
Lincoln missed an opportunity
Lincoln Motor Co. must have determined a consumer need that translates loosely to superlative customer service. It is a great story, and if executed, could capture new brand loyalists. But that was not my experience.