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Chevy adding dealers, not dabblers, for work trucks

General Motors plans to expand its dealer network for medium-duty commercial vehicles this year from 240 to about 400 with the introduction of Silverado 4500HD and 5500HD trucks.

Buick's Avenir subbrand expected to grow across lineup

Buick's Avenir subbrand is poised to grow across the marque's lineup of cars and crossovers. Duncan Aldred, vice president of Global Buick and GMC, said expanding Avenir is a way for Buick to better compete.

UPDATED: 1/17/18 12:02 pm ET - corrected

Chevrolet geared for 'significant' presence during Winter Olympics but mum on Super Bowl

Chevrolet will once again go for advertising gold at the Winter Olympic Games, but it won't tip its hand on the Super Bowl.

MORE MARKETING NEWS SALES DEALERS
Easing online journeys pays off for stores

A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.

EDITORIAL
Lincoln is the automaker to watch

Lincoln Motor Co.'s consecutive yearly U.S. sales streak was snapped at three in 2017, but the luxury brand deserves some credit.

UPDATED: 1/2/18 9:52 am ET - corrected
Can Ford's new marketing chief keep winning?

For Kumar Galhotra, handing out resumes at Ford's product campus 30 years ago paid off with a career that now has him taking on high-stakes responsibilities as the automaker's chief marketing officer.

AutoNation supports cancer research

AutoNation Inc. and the Orlando Sports Foundation presented a $3.3 million check to the Breast Cancer Research Foundation at the AutoNation Cure Bowl on Dec. 16.

LETTER TO THE EDITOR
Lincoln missed an opportunity

Lincoln Motor Co. must have determined a consumer need that translates loosely to superlative customer service. It is a great story, and if executed, could capture new brand loyalists. But that was not my experience.

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