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Fiat 500 and Maserati production hit by dispute with supplier

10:04 am U.S. ET | May 14, 2013
Fiat Group is facing delays producing vehicles in Europe after a supplier stopped delivering plastic components used in Fiat 500 minicars and Maserati sedans.... Read More »
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Ford's Russian joint venture will build engine plant

8:13 am U.S. ET | May 14, 2013
Ford's Russian joint venture will invest $274 million to build a new powertrain plant in Tatarstan. The plant will manufacture three different versions of 1.6-liter Duratec engines starting in December 2015.... Read More »
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Hyundai sets new TV spots to reggae beat

12:01 am U.S. ET | May 13, 2013
A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link telematics system.... Read More »
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MARKETING EXECUTIVE Q&A: OLIVIER FRANCOIS

At Chrysler-Fiat 'it's all about differentiating the brands'

12:01 am U.S. ET | May 13, 2013
Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S.... Read More »
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SURGICAL MARKETING STRIKES

Automakers grow adept at targeting ads to Internet surfers

12:01 am U.S. ET | May 13, 2013
The digital age has spawned effective ways for auto marketers to swipe customers from competitors. By monitoring the online shopping habits of millions of consumers, marketers can place online ads in front of shoppers quickly and precisely.... Read More »
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VW confirms report it will build factory in Changsa, China

12:01 am U.S. ET | May 13, 2013
VW Group has confirmed a German newspaper report that said it will build a factory with an annual capacity of 300,000 vehicles in Changsa, Hunan province, China.... Read More »
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LARRY P. VELLEQUETTE

Lights, camera -- uh, boss, we have a little problem here . . .

12:01 am U.S. ET | May 13, 2013
I love wordplay, so when photos arrived of the big blue Pacific crashing against a floundering Ram heavy-duty pickup during a beach photo shoot gone wrong, my mind just raced Larry P. Vellequette covers Chrysler Group for Automotive News.... Read More »
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Volvo jabs Germans, stresses sensible luxury

12:01 am U.S. ET | May 13, 2013
Volvo's new brand awareness campaign pokes fun at German competitors, touting Volvos as less flashy and more sensible.... Read More »
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Ford must switch gears, tout trucks, Mustang

12:01 am U.S. ET | May 13, 2013
Ford-brand marketers face an interesting challenge.... Read More »
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CARS & CONCEPTS

Jaguar ponders XQ name

12:01 am U.S. ET | May 13, 2013
Based on documents submitted to the U.S. Patent and Trademark Office, Jaguar may name the all-wheel-drive compact crossover it has in the works the XQ, and call a new compact sedan the Q-Type, according to news reports.... Read More »
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Nismo marketing pitch: A day at the racetrack

12:01 am U.S. ET | May 13, 2013
Nissan Motor Co. thinks a spin around a racetrack will attract shoppers better than traditional advertising to its new Nismo performance models.... Read More »
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>> Super Bowl advertising
MARKETING EXECUTIVE Q&A: ALEX LEIKIKH

Acura's new ad agency targets buyers from luxury rivals

12:01 am U.S. ET | May 13, 2013
Alex Leikikh, the son of Russian immigrants to Minnesota, had key posts at agencies Leo Burnett and Fallon -- working at Fallon on the BMW account -- before being named president of Mullen's headquarters office in Boston.... Read More »
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MARKETING EXECUTIVE Q&A: CHRIS PERRY

Chevy pitches more than heritage ahead of key launches

12:01 am U.S. ET | May 13, 2013
This year, Chevrolet is rolling out 13 new or redesigned vehicles, including some of its most important nameplates, such as the Silverado full-sized pickup, Impala large sedan and the seventh-generation Corvette.... Read More »
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MARKETING EXECUTIVE Q&A: TOBY BARLOW

Marketer uses customers' voices to tell the Ford story

12:01 am U.S. ET | May 13, 2013
Toby Barlow, chief creative officer of the Team Detroit ad agency, has the job of telling the Ford brand story. Barlow and Team Detroit have relied heavily on customer testimonials.... Read More »
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Chevy aims new Vette at Porsche buyers

12:01 am U.S. ET | May 13, 2013
General Motors and Chevrolet's ad agency, Commonwealth of Detroit, are plotting an ambitious marketing strategy for the 2014 Corvette Stingray, one of GM's biggest launches of the year.... Read More »
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FINAL ASSEMBLY

Really, Don Draper? You want the Vega account?

12:01 am U.S. ET | May 13, 2013
It looks like the popular AMC series "Mad Men," about a fictional New York advertising agency in the late 1960s, is trading in its Jaguar business for a Chevrolet Vega.... Read More »
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