Camry, Accord ready to rumble

The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. They're about keeping these titans of the midsize car segment — both of them just redesigned for the 2018 model year — relevant in a marketplace where crossovers are king.


Chevy celebrates its 'Legends'

The program began at the State Fair of Texas in September 2016 and, after drawing a quick following, was expanded nationally.

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MORE MARKETING NEWS SALES DEALERS
Buick-GMC won't change what's working

Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business.

Nissan's 'Star Wars' sequel

For the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup?

VW names agency exec Zabel to head U.S. marketing

Volkswagen of America named a California advertising agency executive as vice president of marketing. Jim Zabel, managing director of Omni Advertising in Los Angeles and a former account manager for the Hyundai and Honda brands, will start Nov. 27.

COMMENTARY: Keith Crain
Marketing the self-driving car

Let's introduce something that no one wants, no one is willing to pay for and, on top of that, may not be perceived as being safe.

BMW launches U.S. ad agency review

The BMW creative account is officially up for grabs. The luxury auto brand has kicked off an agency review in the United States, a brand spokesman confirmed.

Mitsubishi to boost marketing spending

Mitsubishi is planning its biggest marketing campaign in a decade, one that will include the brand's biggest digital push ever and an emphasis on Hispanic consumers.

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