Marketing
 

Hyundai Q1 profit hit by slow U.S. sales

5:00 am U.S. ET | April 24, 2014
Hyundai posted first-quarter net profit that was almost identical to a year earlier, as increased sales in China and Korea helped offset weak U.S. demand.... Read More »
 

J.D. Power to buy Korrelate to measure digital ad spending effectiveness

10:00 am U.S. ET | April 23, 2014
J.D. Power is acquiring analytics company Korrelate in a move to measure consumer online shopping behaviors and trends, the company said today.... Read More »
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Corvette museum may keep some damaged 'Vettes, sinkhole on permanent display

3:22 pm U.S. ET | April 22, 2014
GM and National Corvette Museum officials will meet next month to determine which of eight Corvettes damaged after plunging into a major sinkhole on Feb 12 are fit to be restored.... Read More »

Fiat reaches deal to start making Jeeps in China in 2015

12:01 am U.S. ET | April 21, 2014
Fiat plans to begin making Jeeps in China, the brand's second-largest market, by late 2015 after reaching an agreement with local partner Guangzhou Automobile. Fiat will produce three new Jeep vehicles in the southern city of Guangzhou.... Read More »

LETTER TO THE EDITOR

Kill the Mustang? We 'went ballistic'

12:01 am U.S. ET | April 21, 2014
I enjoyed the stories about the Ford Mustang in the April 14 issue.... Read More »

For the best of Burgundy's 70 Dodge takes, find a bootlegger

12:01 am U.S. ET | April 21, 2014
Music fans crave bootleg recordings and unreleased studio tracks.... Read More »

Fiat's discount seeks parking-lot converts

12:01 am U.S. ET | April 21, 2014
Some Fiat employees at two Italian factories got a surprise recently.... Read More »

2014 BEIJING AUTO SHOW

BMW unveils concept previewing 9-series flagship

6:00 pm U.S. ET | April 19, 2014
BMW's Vision Future Luxury concept car closely previews a new brand flagship that will go on sale in global markets called the 9 series.... Read More »

VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai.... Read More »

Continental named in GM recall suit

7:18 am U.S. ET | April 18, 2014
Plaintiffs' lawyers are seeking to draw Continental Automotive Systems, the maker of airbag systems in recalled General Motors vehicles, into litigation over an ignition-switch defect that has been linked to 13 deaths.... Read More »

Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

Ghosn sees 'bright spots' for carmakers as sales grow in U.S., China

1:23 am U.S. ET | April 16, 2014
Global carmakers will see rising demand this year as sales in China and the United States expand and Europe starts to grow again, Renault-Nissan CEO Carlos Ghosn said.... Read More »

Fiat wraps up employees' foreign-made cars

12:01 am U.S. ET | April 15, 2014
Some Fiat employees at two Italian factories got a surprise last week: their foreign-made cars from brands such as VW, Peugeot and Toyota were “wrapped up” in a giant plastic bags.... Read More »

Customers' luxury motivation turns to self-reward, execs say

1:48 pm U.S. ET | April 15, 2014
The definition of luxury automotive brands, and the motivation of luxury-car shoppers, is changing from an outward-directed display of wealth to a self reward for a successful customer.... Read More »

GM alliance key to Tavares' turnaround plan for PSA

7:48 am U.S. ET | April 15, 2014
PSA/Peugeot-Citroen will keep its industrial partnerships with General Motors, Toyota and Fiat despite the arrival of China's Dongfeng as a stakeholder in the automaker, CEO Carlos Tavares said.... Read More »

Opel will focus on crossovers to boost sales and return to profit, CEO says

12:15 am U.S. ET | April 15, 2014
Opel will focus on crossovers as part of its product push to boost sales and return to profit, Opel CEO Karl-Thomas Neumann said.... Read More »

PSA to halve lineup in push for 2% margins by 2018

3:11 am U.S. ET | April 14, 2014
PSA outlined plans to cut its model lineup by almost half and to make Citroen's DS unit a separate brand in a bid to restore the automotive division's profit.... Read More »

SPEAKING ENGLISH

'Villains' campaign aims to recast Jaguar's reputation for badness

12:01 am U.S. ET | April 14, 2014
A Shakespeare soliloquy might seem out of place in a car ad, but Jaguar wants to make a key point -- that it is a quintessentially and unapologetically British challenger to BMW, Mercedes-Benz and Audi.... Read More »

Honda, Acura, dealers tangle for Google ads

12:01 am U.S. ET | April 14, 2014
A battle is shaping up among Honda, Acura and their dealers for control of Google shoppers. Competition for keywords can drive up Google ad prices. It's a quandary Honda Motor Co. and its Acura brand seem intent on tackling.... Read More »

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