From tossed beer to popped champagne: Toyota's NASCAR journey

Ed Laukes, Toyota Division's marketing chief, was one of the few people in the stands wearing the brand's logo a decade ago at Toyota's first NASCAR race in Michigan.


EV racing gains momentum

FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.


LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.

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MORE MARKETING NEWS SALES DEALERS

EV racing gains momentum

FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.


LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.


Volvo cyclist safety ad banned in UK

Volvo's "LifePaint" ad has been banned by the UK's Advertising Standards Authority regulatory body for being misleading and exaggerating the performance of the product.


Marketers call for less car, more heart

Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.


BMW gets fired up over ABC report

"Sensationalistic" is how BMW of North America is describing an ABC News report alleging a pattern of parked BMW vehicles spontaneously bursting into flames.


Keeping on-hold callers holding on

Instead of having on-hold callers listen to a single repetitious message or the sound of silence, a UK dealership has found a way to put the time to good use.


Good digital ads take more work

For dealers who want to effectively convert online searches and clicks into on-lot sales, digital advertising is no longer a simple turnkey solution.

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