Car shopping site CarGurus hires banks for stock offering, report says

CarGurus, a popular website where consumers go to browse cars, has tapped investment banks for an initial public offering later this year, people familiar with the matter told Reuters.

| UPDATED: 3/22/17 1:14 pm ET - adds details

VW's 'Luv Bug' ad promotes size of new Atlas crossover

Just in time for spring, Volkswagen of America premiered a TV spot called 'Luv Bug' that promotes the size of its new 2018 Atlas crossover -- and its value for growing a family.

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| UPDATED: 3/23/17 4:29 pm ET - adds details
GM plans digital signage push across U.S. dealerships

GM plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The signage will tailor marketing messages for Chevrolet, Buick and GMC stores.


Premium brands jump into mobile madness

The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV.


Boys are back at Bentley

The racing-driven marketing formula that helped build the Bentley legend back in the 1920s is enjoying another strong run now as CEO Wolfgang Duerheimer works to reinvigorate a brand that had gone stale.

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