Marketing
 

BMW cutting production, prices in China as market slows

8:28 am U.S. ET | April 20, 2015
BMW has reduced the prices of some of its vehicles in China and will cut local production in the country to ensure that dealers are not overstocked as luxury demand in the world's largest auto market...... Read More »

Test Drive TV mobile app delivers official car videos to enthusiasts

2:32 pm U.S. ET | April 20, 2015
A new mobile video app that curates official Web videos posted by automakers on sites such as YouTube and organizes them into individual channels on the app is now live.... Read More »

JLR forced to accept Evoque lookalike from China's Jiangling

7:31 am U.S. ET | April 20, 2015
Jaguar Land Rover will not take action against Jiangling Motors over the Chinese automaker's Landwind X7, which the UK automaker says closely...... Read More »

Mahindra will present bid for Pininfarina by April 29, report says

8:48 am U.S. ET | April 20, 2015
India's Mahindra & Mahindra aims to present a formal offer for the car designer Pininfarina in time for the Italian company's shareholder meeting on...... Read More »

Alfa's pitch will be luxury, Italian style

12:01 am U.S. ET | April 20, 2015
As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the...... Read More »

Chevy's Man U sponsorship scores from miles away

12:01 am U.S. ET | April 20, 2015
The crowd mobbing the Chevrolet stand at this month's Seoul Motor Show highlights the oft-overlooked upside of the brand's controversial Manchester...... Read More »

Piech's grip on VW weakened by row with CEO, report says

12:12 pm U.S. ET | April 19, 2015
Volkswagen Chairman Ferdinand Piech's iron grip on the German carmaker has been severely weakened following a dramatic confrontation with senior...... Read More »

VW mulls budget SUVs, minivans for China as market shifts

5:13 am U.S. ET | April 19, 2015
VW may develop budget SUVs and minivans in China to keep up with shifts in the market.... Read More »

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015
In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in...... Read More »

BMW says new 7 series will park itself without driver at wheel

12:01 am U.S. ET | April 18, 2015
BMW says its new 7-series flagship sedan will be the world's first series-production car that can be parked without anyone at the wheel.... Read More »

Volkswagen CEO Winterkorn to stay in defeat for Piech

5:59 am U.S. ET | April 17, 2015
Volkswagen Group CEO Martin Winterkorn won the "full support" of the automaker's top-level committee to continue serving as chief executive in a...... Read More »

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015
In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts.... Read More »

Renault wants France to back down on voting rights rise

5:07 am U.S. ET | April 17, 2015
Renault urged France, its largest-single shareholder, to back down from plans to increase its voting weight in the automaker, warning that the...... Read More »

Mahindra near deal to acquire Italian design house Pininfarina, report says

12:01 am U.S. ET | April 17, 2015
India's Mahindra & Mahindra is in the final stages of negotiations to buy Italian design and engineering firm Pininfarina, according to people...... Read More »

VW committee meeting ends with no statement on leadership talks

8:41 am U.S. ET | April 16, 2015
A top-level Volkswagen AG committee meeting to try to resolve a leadership crisis caused by a rift between its CEO and chairman has ended after less...... Read More »

Fiat Chrysler has no plans to list other brands after Ferrari

7:44 am U.S. ET | April 16, 2015
Fiat Chrysler Automobiles has no plans to list any other brand from its portfolio besides luxury unit Ferrari, FCA CEO Sergio Marchionne told a...... Read More »

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015
Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup.... Read More »

VW struggle in 'diplomacy phase' as investors weigh CEO change

6:11 am U.S. ET | April 15, 2015
Volkswagen's leadership crisis has burst into the open with Chairman Ferdinand Piech's public denunciation of CEO Martin Winterkorn but the standoff...... Read More »

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015
The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the...... Read More »

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