Maryland dealership retools its approach to pricing
Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.
How Toyota used artificial intelligence for RAV4 campaign
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
Hyundai will shoot its Super Bowl ad live during the game
Automakers, NASCAR surprise Mandel in Autoweek
Longtime Autoweek publisher Dutch Mandel took his own personal checkered flag at the end of 2016. After 32 years at the magazine - owned by Crain Communications, publisher of Automotive News - six seven automakers and NASCAR didn't let Mandel leave Detroit without a proper send-off.
New Chevy ad features Lego Batman with 'real people'
Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.
Gulf States Toyota connects TV ads to dealer visits
Buick back for the big game
Mercedes jumps back into the Super Bowl
BMW to sit out Super Bowl for second straight year
A polar bear on ice. What could go wrong?
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.