Marketing
 

Cadillac to chart new brand course in N.Y.

12:01 am U.S. ET | Nov. 29, 2014
Uwe Ellinghaus doesn't like to see Cadillac explicitly comparing itself to German luxury competitors in its ads.... Read More »

Mercedes owners in China are wealthiest, study says

12:01 am U.S. ET | Nov. 28, 2014
Mercedes owners in China are likely successful and wealthy entrepreneurs, a brand study of eight major luxury carmakers found. China will probably overtake the U.S.... Read More »

BMW, Audi lead shift from mass-market to luxury car output in Mexico

12:01 am U.S. ET | Nov. 28, 2014
Mexico's relationship with German car production began nearly 50 years ago with output of VW's mass-market Beetle.... Read More »

Fiat Chrysler to stick with Ferrari CEO

8:19 am U.S. ET | Nov. 28, 2014
Fiat Chrysler has no plans at this stage to replace Amedeo Felisa as CEO of Ferrari, which it is preparing to spin off, FCA Chairman John Elkann said.... Read More »

Mercedes-AMG plans line priced lower to help double volume

6:28 am U.S. ET | Nov. 27, 2014
Daimler performance subbrand Mercedes-AMG aims to double sales in the next three years by offering a less expensive product line -- AMG Sport -- to...... Read More »

Opel is succeeding in restoring poor image, exec says

12:01 am U.S. ET | Nov. 27, 2014
Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said.... Read More »

Audi makes revised Q3 greener

5:34 am U.S. ET | Nov. 27, 2014
The Audi Q3 will get more efficient powertrains with technology such as the crossover's first use of fuel-saving cylinder deactivation as part of its...... Read More »

Toyota recalls more cars for potentially dangerous Takata airbags

6:11 am U.S. ET | Nov. 27, 2014
Toyota said it will recall 57,000 vehicles globally to replace potentially deadly airbags made by Takata, as a safety crisis around the Japanese...... Read More »

Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014
Fiat global brand head Olivier Francois calls Tony “the elephant in the room.... Read More »

Audi tests car sharing for the wealthy

12:01 am U.S. ET | Nov. 24, 2014
Audi is dipping its toe into car sharing, but with a premium twist.... Read More »

SGL sees rising interest in carbon fiber parts

12:01 am U.S. ET | Nov. 24, 2014
SGL Group, the materials supplier for carbon fiber reinforced parts in BMW's electric cars, is in talks with Audi, Porsche, GM and other carmakers to...... Read More »

BMW, Mercedes gain in once-impregnable Korea

12:01 am U.S. ET | Nov. 24, 2014
South Korea's car imports have leapt from 3 percent of sales a decade ago to 14 percent today as foreign brands led by Germany's BMW and Mercedes...... Read More »

Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014
After two big plays in the last Super Bowl, Chevrolet may watch from the couch.... Read More »

Chevy Trax marketing will be heavy on digital

12:01 am U.S. ET | Nov. 24, 2014
Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year.... Read More »

Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots...... Read More »

How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand...... Read More »

Two-car households will decline, KPMG report predicts

12:01 am U.S. ET | Nov. 22, 2014
Two-car households may be on the decline as urbanization increases, but they are far from disappearing, a KPMG report said this week.... Read More »

VW says it will invest $106 billion chasing Toyota for global sales lead

6:57 am U.S. ET | Nov. 21, 2014
Volkswagen said it will invest $106 billion (85.... Read More »

BMW explores hike in i8 output to reduce wait time

12:01 am U.S. ET | Nov. 21, 2014
BMW may have to increase production of its i8 plug-in hybrid supercar to meet high demand.... Read More »

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