As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.
Slaven: Social marketing is people-intensive
Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.
Low-key ads mark autonomous era
Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.
Marketing the digital storefront
Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.
'No limits': Chehab sees power in Kia's youth
After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.
Mercedes spreads its wings at Falcons' new home
The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.
Mercedes dealers boost local ad spending
Company executives thought stores would ease up on local ads after they stopped asking for documentation, but the opposite happened instead.
Nissan positions Leaf as affordable EV choice
Nissan redesigns the Leaf for 2018 and reconceives the marketing strategy that launched it.
Tesla to open larger gallery in Michigan
Tesla is opening a larger gallery at a mall in suburban Detroit, continuing efforts to edge into Michigan despite the state's ban against direct-to-consumer sales.
Miami auto show delayed by Hurricane Irma
The Miami auto show has postponed its opening as Hurricane Irma approaches the coast of Florida. The show's opening was slated for Saturday -- the day the storm is anticipated to hit.
Ford ad agency picks new global creative leader
WPP's dedicated Ford agency has hired Tito Melega, an Argentinian native with nearly two decades of auto ad agency experience, as its global chief creative officer.
Toyota targets more than 80 Twitter ads based on emoji use
Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.
Subaru surge powered by NFL-averse, dog-friendly ad strategy
As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again -- and with good reason. The automaker is enjoying big sales gains.
These Honda Fit ads disappear into the back of the car
Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.
Cadillac alters Super Cruise rollout, launches ad campaign
The technology will launch in the coming months as standard on the top-end Cadillac CT6 Platinum, which starts at $85,290.
Detroit mayor calls for auto show venue to get new name
Cobo Center, the downtown convention hall that's home to the annual Detroit auto show, could soon change its name -- a move that would cut its association with a racist ex-mayor.
AutoMobili-D to stage new business-to-business matchmaking at Detroit auto show
Organizers are set to expand AutoMobili-D in terms of space and offerings at the 2018 Detroit auto show following the mobility exhibition's launch last year.