Marketing
 

FTC remains vigilant on deceptive dealership ads

12:01 am U.S. ET | July 6, 2015
After two Las Vegas dealerships agreed last week to settle charges that they used deceptive advertising, the Federal Trade Commission said dealers can expect vigilant enforcement of dealers' practices to continue.
BEAR TRAP?

Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table

12:01 am U.S. ET | July 6, 2015
Chevrolet plans to escalate the always-hot pickup wars this week with a social media campaign that takes a swipe at Ford's aluminum-body F-150.

Marketing test awaits Hyundai with NFL kickoff

12:01 am U.S. ET | July 6, 2015
A sponsorship of the NFL will give Hyundai a chance to elevate its stature in the U.S.

What other deals will Kanye foresee?

12:01 am U.S. ET | July 6, 2015
In his 2005 hit "Gold Digger," rapper Kanye West told a story of a football star whose onerous child-support payments force him to “win the...

Jaguar Land Rover in talks on setting up plant in Poland

12:20 pm U.S. ET | July 3, 2015
Jaguar Land Rover has made Poland one of two finalists for an auto factory, Deputy Prime Minister Janusz Piechocinski said.

JLR contracts with Magna Steyr to build cars in Austria

2:46 am U.S. ET | July 2, 2015
Jaguar Land Rover has signed a contract to build some vehicles at Magna Steyr's plant in Austria, the UK automaker said today.

Hellcats star in new Dodge image campaign

10:07 am U.S. ET | July 2, 2015
Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS.

VW worker killed by robot in Germany

5:39 am U.S. ET | July 2, 2015
Volkswagen said a contractor was crushed to death by a robot at its German components factory in Kassel.

Fiat Chrysler will start Jeep output in India in 2017

10:10 am U.S. ET | July 1, 2015
Fiat Chrysler will invest $280 million to begin Jeep production in India in 2017 through an expanded joint venture with Tata Motors.

JLR said to move China head to lead European unit

4:45 am U.S. ET | July 1, 2015
Jaguar Land Rover will move Bob Grace, its China chief, to lead its European unit, a source said.

Dealer helps high-rate customers refinance

12:01 am U.S. ET | July 1, 2015
Honolulu Ford President Mark Benson proactively tries to refinance customers with high-interest-rate car loans, including ones the dealership...

NEWS ANALYSIS

New VW brand boss needs to cut costs, boost profits

12:01 am U.S. ET | June 30, 2015
VW brand will have a new boss for the first time since 2007 when former BMW development chief Herbert Diess takes control.

Hyundai ad agency swaps CEOs; top marketer leaves

5:45 pm U.S. ET | June 29, 2015
Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai.

Hyundai snags NFL sponsorship, replacing GM

10:00 am U.S. ET | June 29, 2015
Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing.

Audi's next-gen A4 bigger, lighter, more fuel efficient

8:23 am U.S. ET | June 29, 2015
The next-generation Audi A4 is slightly larger with a bigger, retooled interior, and will offer improved handling and fuel economy.

Fiat Chrysler's Jeep delay highlights challenges to a potential merger

4:50 am U.S. ET | June 29, 2015
The chief of Fiat Chrysler Automobiles' Jeep brand, Mike Manley, says a redesign of its Grand Cherokee SUV will be delayed by at least a year,...

Mini gets serious with the new Clubman

12:01 am U.S. ET | June 29, 2015
Mini will take a more serious tone in marketing for the new Clubman, which it is aiming at premium compact buyers.

Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015
Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local.

Jaguar r&d chief shuns driverless cars

12:01 am U.S. ET | June 26, 2015
Jaguar Land Rover will never make a driverless car, r&d boss Wolfgang Epple said. “We don't consider customers cargo.

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