Marketing
 

Fiat wraps up employees' foreign-made cars

12:01 am U.S. ET | April 15, 2014
Some Fiat employees at two Italian factories got a surprise last week: their foreign-made cars from brands such as VW, Peugeot and Toyota were “wrapped up” in a giant plastic bags.... Read More »
 

Customers' luxury motivation turns to self-reward, execs say

1:48 pm U.S. ET | April 15, 2014
The definition of luxury automotive brands, and the motivation of luxury-car shoppers, is changing from an outward-directed display of wealth to a self reward for a successful customer. That was the conclusion of a panel of luxury-brand executives at the NADA/J.D. Power Automotive Forum in New York today.... Read More »

GM alliance key to Tavares' turnaround plan for PSA

7:48 am U.S. ET | April 15, 2014
PSA/Peugeot-Citroen will keep its industrial partnerships with General Motors, Toyota and Fiat despite the arrival of China's Dongfeng as a stakeholder in the automaker, CEO Carlos Tavares said.... Read More »

Opel will focus on crossovers to boost sales and return to profit, CEO says

12:15 am U.S. ET | April 15, 2014
Opel will focus on crossovers as part of its product push to boost sales and return to profit, Opel CEO Karl-Thomas Neumann said.... Read More »

PSA to halve lineup in push for 2% margins by 2018

3:11 am U.S. ET | April 14, 2014
PSA outlined plans to cut its model lineup by almost half and to make Citroen's DS unit a separate brand in a bid to restore the automotive division's profit.... Read More »

SPEAKING ENGLISH

'Villains' campaign aims to recast Jaguar's reputation for badness

12:01 am U.S. ET | April 14, 2014
A Shakespeare soliloquy might seem out of place in a car ad, but Jaguar wants to make a key point -- that it is a quintessentially and unapologetically British challenger to BMW, Mercedes-Benz and Audi.... Read More »

Honda, Acura, dealers tangle for Google ads

12:01 am U.S. ET | April 14, 2014
A battle is shaping up among Honda, Acura and their dealers for control of Google shoppers. Competition for keywords can drive up Google ad prices. It's a quandary Honda Motor Co. and its Acura brand seem intent on tackling.... Read More »

First Mulally, then Fields, then . . . ?

12:01 am U.S. ET | April 14, 2014
To encourage donations, United Way of Southeastern Michigan has put up billboards in the Detroit area that show children portraying local heroes.... Read More »

U.S. proposes 30-year phase-out of tariffs on Japanese autos, report says

8:00 am U.S. ET | April 12, 2014
The United States has proposed eliminating over 30 years its tariffs on Japanese light vehicles but Japan rejected the proposal because the time period is unusually long, Kyodo News reported on Saturday.... Read More »

Hype, hipness, price propelled the Mustang to early success

12:01 am U.S. ET | April 12, 2014
Behind the record-breaking sales and cultural shockwave created by Ford Motor Co.'s original pony car was a massive advertising campaign with a scale and message that broke new ground for the era.... Read More »

The pony car was all about personalization -- 'do your own thing'

12:01 am U.S. ET | April 11, 2014
Try to think about the Ford Mustang from a rational perspective, and its phenomenal early success just doesn't compute. The Mustang was a two-door, sporty car, the very definition of a niche product with limited appeal.... Read More »

Toyota unveils new generation of fuel-efficient gasoline engines

5:56 am U.S. ET | April 10, 2014
Toyota has unveiled two fresh fuel-efficient power plants that will underpin 14 new engine variants to be introduced globally through next year.... Read More »

2014 BEIJING AUTO SHOW

Audi teases potential Q4 crossover

4:29 am U.S. ET | April 10, 2014
Audi has released sketches of a new TT-inspired crossover concept that will debut in Beijing later this month and may preview the upcoming Q4.... Read More »

Jaguar counts on XE, first crossover to reach ambitious sales goal

12:15 am U.S. ET | April 10, 2014
Jaguar is counting on the new XE sedan and a forthcoming crossover to help boost Jaguar Land Rover's global vehicle sales to 750,000 by the end of the decade, up from an all-time high of 425,000 last year.... Read More »

Daimler CEO Zetsche likely to have contract extended, executives say

5:14 am U.S. ET | April 10, 2014
Daimler CEO Dieter Zetsche is poised to have his contract extended beyond 2016 as current product momentum and improving profits work in his favor, senior company sources said.... Read More »

Toyota recalls more than 6 million vehicles

3:51 am U.S. ET | April 9, 2014
Toyota today issued a massive recall of 6.4 million vehicles worldwide for a range of glitches, from faulty airbags and seat rails to defective windshield wipers. The action covers five separate recalls, affecting about 2.... Read More »

2014 BEIJING AUTO SHOW

Mercedes to debut BMW X6 rival

9:41 am U.S. ET | April 9, 2014
Mercedes will preview an upcoming rival to the BMW X6 with the Concept Coupe SUV, which debuts at the Beijing auto show. The concept is a coupe version of the ML SUV and is set to go on sale as a production model next year badged as the MLC.... Read More »

BMW cements lead in global luxury sales race with 17% March surge

3:30 am U.S. ET | April 9, 2014
BMW has reported a 17 percent jump in March brand sales, helping the carmaker cement its hold on the top spot in global premium car deliveries.... Read More »

Daimler predicts profit growth on expanded model offerings

5:48 am U.S. ET | April 9, 2014
Daimler CEO Dieter Zetsche said his expansion of Mercedes model offerings will enable the carmaker to beat competitors' sales growth and increase operating profit.... Read More »

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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