Marketing
 

Marchionne says Fiat Chrysler tie-up with VW was never on agenda

6:27 am U.S. ET | July 23, 2014 | UPDATED: 7/23/14 7:48 am ET -- adds comments
Fiat Chrysler CEO Sergio Marchionne quashed all speculation of a possible tie-up with Volkswagen Group today, saying the idea had never been on the agenda.... Read More »

VW 'urgently' needs higher profit to fund future growth, Winterkorn tells staff

12:01 am U.S. ET | July 23, 2014
VW CEO Martin Winterkorn told workers today that the automaker "urgently" needs higher profit to help fund future expansion.... Read More »

Daimler quarterly earnings rise 12% on sales of S class

2:25 am U.S. ET | July 23, 2014
Daimler said second-quarter profit rose 12 percent as Mercedes S class sales doubled and the company scaled back spending.... Read More »

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

6:00 am U.S. ET | July 22, 2014
The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind...... Read More »

Targeted digital video ads deliver preferred car colors

12:01 am U.S. ET | July 22, 2014
A New York company that creates personalized online video ads is harnessing the power of the palette.... Read More »

Opel/Vauxhall to woo budget clients with low-end cars, report says

3:09 am U.S. ET | July 22, 2014
Opel plans to build a range of entry-level cars to recapture the type of budget customer who in the past bought Chevrolet cars, a report said.... Read More »

Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the...... Read More »

Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014
Toyota plans to remain the top-selling auto brand among U.S.... Read More »

Maserati to cap global sales at 75,000 vehicles a year

7:48 am U.S. ET | July 18, 2014
Fiat Chrysler Automobile's luxury Maserati unit will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the Italian...... Read More »

Jaguar to unveil XE sedan at London event

5:36 am U.S. ET | July 16, 2014
Jaguar will unveil its new XE model ahead of the Paris auto show at a special event in London on Sept. 8.... Read More »

Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an...... Read More »

Daimler to unveil new Smart 4- and 2-seat cars

6:02 am U.S. ET | July 16, 2014
The new-generation Smart ForFour and ForTwo will be unveiled today.... Read More »

How Warren Buffett landed a new Cadillac (and not a Subaru)

3:43 pm U.S. ET | July 15, 2014
Warren Buffett, who has made himself and others enormously wealthy by investing in some of America's biggest brands, says he's not about to go with...... Read More »

BMW open to sharing battery technology with rivals

3:52 am U.S. ET | July 15, 2014
BMW is open to sharing with rival automakers the EV battery cell technology it co-developed with Samsung SDI.... Read More »

Car-sharing rivals Uber, Lyft tussle over driver recruits

12:01 am U.S. ET | July 15, 2014
Uber and Lyft are racing to recruit drivers to spur the growth of their popular ride-sharing businesses.... Read More »

Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females.... Read More »

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface.... Read More »

Jeep promotion peeves participants

12:01 am U.S. ET | July 14, 2014
Jeep's Australian affiliate lit an online firestorm with its “Jeep Remote Dealership” promotion.... Read More »

Finally, bow ties for Man U

12:01 am U.S. ET | July 14, 2014
Remember that controversial $559 million branding agreement engineered by ousted GM marketing czar Joel Ewanick and Manchester United, the English...... Read More »

Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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