How best to use Google? Now, there's a playbook

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.


Volvo marketing 'has to be different'

Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

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UPDATED: 9/8/17 5:20 pm ET - adds details
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Audi to pad nameplates with more numbers

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