Dealers » Marketing
Marketing
 
VIRAL MANIA

Online video has changed how auto marketers connect with customers

12:01 am U.S. ET | May 20, 2013
Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and connect with customers in new ways... Read More »
Comments [0] | Recommendations [0]
 

Next up: New York

12:01 am U.S. ET | May 20, 2013
Automotive News will host its second annual New York marketing seminar Sept. 18 at the New York Marriott Marquis.... Read More »
Comments [0] | Recommendations [0]
Related topics:  New Product | Future Product | Advertising | Surveys and Studies | Auto Shows | Conferences
 
 
 
WACKY, LIKE A FOX

Goofy ads, variants help Mini rule its own little world

12:01 am U.S. ET | May 20, 2013
BMW, Mini's parent company, had forecast U.S. sales of 20,000 units of the original two-door in 2003, but 36,000 were sold. That was the beginning of Mini's surprising journey.... Read More »
Comments [0] | Recommendations [0]

2 SCREENS BETTER THAN 1

Auto marketers want TV viewers to reach for another device

12:01 am U.S. ET | May 20, 2013
TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen.... Read More »
Comments [0] | Recommendations [0]

FINAL ASSEMBLY

Shaq: No grease needed to slide into his LaCrosse

12:01 am U.S. ET | May 20, 2013
Can Shaquille O'Neal really fit into a Buick LaCrosse? During a recent episode of the "Inside the NBA" postgame show on the TNT network, analyst Charles Barkley kidded the 7-foot-1-inch Shaq about his LaCrosse ads by saying O'Neal had to be rubbed...... Read More »
Comments [0] | Recommendations [0]

Fiat 500 and Maserati production hit by dispute with supplier

10:04 am U.S. ET | May 14, 2013
Fiat Group is facing delays producing vehicles in Europe after a supplier stopped delivering plastic components used in Fiat 500 minicars and Maserati sedans.... Read More »
Comments [0] | Recommendations [0]

Ford's Russian joint venture will build engine plant

8:13 am U.S. ET | May 14, 2013
Ford's Russian joint venture will invest $274 million to build a new powertrain plant in Tatarstan. The plant will manufacture three different versions of 1.6-liter Duratec engines starting in December 2015.... Read More »
Comments [0] | Recommendations [0]

Hyundai sets new TV spots to reggae beat

12:01 am U.S. ET | May 13, 2013
A remix of the Bob Marley song "Three Little Birds" will be the soundtrack for TV spots in a campaign touting the package of safety and maintenance services included with Hyundai's Blue Link telematics system.... Read More »
Comments [0] | Recommendations [0]

MARKETING EXECUTIVE Q&A: OLIVIER FRANCOIS

At Chrysler-Fiat 'it's all about differentiating the brands'

12:01 am U.S. ET | May 13, 2013
Olivier Francois, chief marketing officer for Fiat and Chrysler, has helped rehabilitate Chrysler Group's image since its 2009 bankruptcy. Chrysler has racked up 37 consecutive months of year-over-year U.S.... Read More »
Comments [0] | Recommendations [0]

SURGICAL MARKETING STRIKES

Automakers grow adept at targeting ads to Internet surfers

12:01 am U.S. ET | May 13, 2013
The digital age has spawned effective ways for auto marketers to swipe customers from competitors. By monitoring the online shopping habits of millions of consumers, marketers can place online ads in front of shoppers quickly and precisely.... Read More »
Comments [0] | Recommendations [0]

VW confirms report it will build factory in Changsa, China

12:01 am U.S. ET | May 13, 2013
VW Group has confirmed a German newspaper report that said it will build a factory with an annual capacity of 300,000 vehicles in Changsa, Hunan province, China.... Read More »
Comments [0] | Recommendations [0]

>> Super Bowl advertising
LARRY P. VELLEQUETTE

Lights, camera -- uh, boss, we have a little problem here . . .

12:01 am U.S. ET | May 13, 2013
I love wordplay, so when photos arrived of the big blue Pacific crashing against a floundering Ram heavy-duty pickup during a beach photo shoot gone wrong, my mind just raced Larry P. Vellequette covers Chrysler Group for Automotive News.... Read More »
Comments [0] | Recommendations [0]

Volvo jabs Germans, stresses sensible luxury

12:01 am U.S. ET | May 13, 2013
Volvo's new brand awareness campaign pokes fun at German competitors, touting Volvos as less flashy and more sensible.... Read More »
Comments [0] | Recommendations [0]

Ford must switch gears, tout trucks, Mustang

12:01 am U.S. ET | May 13, 2013
Ford-brand marketers face an interesting challenge.... Read More »
Comments [0] | Recommendations [0]

CARS & CONCEPTS

Jaguar ponders XQ name

12:01 am U.S. ET | May 13, 2013
Based on documents submitted to the U.S. Patent and Trademark Office, Jaguar may name the all-wheel-drive compact crossover it has in the works the XQ, and call a new compact sedan the Q-Type, according to news reports.... Read More »
Comments [0] | Recommendations [0]

Nismo marketing pitch: A day at the racetrack

12:01 am U.S. ET | May 13, 2013
Nissan Motor Co. thinks a spin around a racetrack will attract shoppers better than traditional advertising to its new Nismo performance models.... Read More »
Comments [0] | Recommendations [0]