Marketing
 
CLASS WARFARE

Ford, Ram quarrel over heavy-duty pickup towing title

12:01 am U.S. ET | July 28, 2014
Ford Motor Co. is threatening legal action if Ram keeps claiming that its pickups offer "best-in-class" towing.... Read More »
LETTER TO THE EDITOR

Tell us the true towing rating

12:01 am U.S. ET | July 28, 2014
I don't understand why Ford doesn't rate its new Super Duty pickup using the SAE J2807 standard.... Read More »
EDITORIAL

Toe the line on towing

12:01 am U.S. ET | July 28, 2014
On the cusp of the 2015 model year, rival automakers are still making pickup towing capacity claims that don't meet an industry standard they agreed...... Read More »

Targeted digital ads start with car color

12:01 am U.S. ET | July 28, 2014
New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who...... Read More »

VW global marketing chief quits

12:01 am U.S. ET | July 26, 2014
Volkswagen's global marketing chief, Simon Thomas, is leaving after about a year in the post.... Read More »

GM remains bullish on Chevrolet-Manchester United sponsorship deal

2:00 pm U.S. ET | July 25, 2014
One bad season for Manchester United has not shaken GM's belief in its $559 million (415 million euro) sponsorship deal with the English soccer club.... Read More »

VW said to consider planning center in Brazil to revive sales

4:07 am U.S. ET | July 25, 2014
VW Group is mulling a planning center in Brazil. It would be part of the automaker's 3.6 billion euro ($4.... Read More »

Marchionne says Fiat Chrysler tie-up with VW was never on agenda

6:27 am U.S. ET | July 23, 2014
Fiat Chrysler CEO Sergio Marchionne quashed all speculation of a possible tie-up with Volkswagen Group today, saying the idea had never been on the...... Read More »

VW 'urgently' needs higher profit to fund future growth, Winterkorn tells staff

12:01 am U.S. ET | July 23, 2014
VW CEO Martin Winterkorn told workers today that the automaker "urgently" needs higher profit to help fund future expansion.... Read More »

Daimler quarterly earnings rise 12% on sales of S class

2:25 am U.S. ET | July 23, 2014
Daimler said second-quarter profit rose 12 percent as Mercedes S class sales doubled and the company scaled back spending.... Read More »

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

6:00 am U.S. ET | July 22, 2014
The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind...... Read More »

Targeted digital video ads deliver preferred car colors

12:01 am U.S. ET | July 22, 2014
A New York company that creates personalized online video ads is harnessing the power of the palette.... Read More »

Opel/Vauxhall to woo budget clients with low-end cars, report says

3:09 am U.S. ET | July 22, 2014
Opel plans to build a range of entry-level cars to recapture the type of budget customer who in the past bought Chevrolet cars, a report said.... Read More »

Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the...... Read More »

Toyota aims to hold U.S. Hispanic market lead as segment grows

6:49 pm U.S. ET | July 20, 2014
Toyota plans to remain the top-selling auto brand among U.S.... Read More »

Maserati to cap global sales at 75,000 vehicles a year

7:48 am U.S. ET | July 18, 2014
Fiat Chrysler Automobile's luxury Maserati unit will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the Italian...... Read More »

Jaguar to unveil XE sedan at London event

5:36 am U.S. ET | July 16, 2014
Jaguar will unveil its new XE model ahead of the Paris auto show at a special event in London on Sept. 8.... Read More »

Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an...... Read More »

Daimler to unveil new Smart 4- and 2-seat cars

6:02 am U.S. ET | July 16, 2014
The new-generation Smart ForFour and ForTwo will be unveiled today.... Read More »

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