Marketing
 

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday.... Read More »

Lotus CEO 'confident' he can return brand to profit

12:01 am U.S. ET | Sept. 23, 2014
New Lotus CEO Jean-Marc Gales says he's “confident” he can make the money-losing brand profitable again by cutting jobs, adding dealers and boosting the sports car maker's lineup.... Read More »

Jaguar Land Rover developing a smarter car to woo city dwellers

4:52 am U.S. ET | Sept. 23, 2014
Jaguar Land Rover is joining other automakers in seeking to make its vehicles more intelligent in a bid to win over city dwellers who are more...... Read More »

Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014
New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York.... Read More »

Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014
Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its...... Read More »

Q&A

AutoNation's brand building sets up more growth

12:01 am U.S. ET | Sept. 22, 2014
Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign.... Read More »

Q&A

Scion retools its pitch to youth in comeback bid

12:01 am U.S. ET | Sept. 22, 2014
Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet.... Read More »

3rd parties see their role sticking around

12:01 am U.S. ET | Sept. 22, 2014
Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups...... Read More »

Can Prius set the pace again?

12:01 am U.S. ET | Sept. 21, 2014
The hybrid revolution that the Prius ushered in has put it in an awkward position: So many other brands have followed Toyota's lead into the hybrid...... Read More »

Golf takes zany ride in VW native advertising

12:01 am U.S. ET | Sept. 20, 2014
This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die.... Read More »

BMW puts i8 at center of tech-based campaign

12:01 am U.S. ET | Sept. 20, 2014
BMW is learning that what distinguishes the ultimate driving machine can be a matter of taste.... Read More »

Ford to cut Fiesta output in Germany as Europe demand cools

4:47 am U.S. ET | Sept. 19, 2014
Ford said it will cut production of its Fiesta subcompact at its plant in Cologne, Germany, in the fourth quarter because of slowing demand in some...... Read More »

2014 PARIS AUTO SHOW

Mini will show new five-door hatchback at Paris show

8:52 am U.S. ET | Sept. 19, 2014
BMW's Mini brand will unveil its first five-door hatchback in Paris as the marque seeks to attract new customers and those seeking something bigger...... Read More »

Fiat will source a midsize truck from Mitsubishi

2:44 am U.S. ET | Sept. 19, 2014
Fiat Chrysler will source a pickup for Europe and Latin America from Mitsubishi.... Read More »

ZF's Sommer sees more acquisitions beyond TRW purchase

3:05 am U.S. ET | Sept. 18, 2014
ZF, which agreed to buy TRW Automotive Holdings in a deal valued at $13.... Read More »

Mercedes opts for cloud-computing setup to protect data from hackers

7:22 am U.S. ET | Sept. 18, 2014
Mercedes is using a cloud-computing setup to protect data generated by vehicles as the industry moves toward driverless cars.... Read More »

Ford seeks younger Mustang buyers with tech features

12:44 pm U.S. ET | Sept. 17, 2014
The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet.... Read More »

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

3:02 pm U.S. ET | Sept. 16, 2014
Toyota has joined the “Gran Turismo” parade of video game racers with a beefier version of its FT-1 concept.... Read More »

Opel shakes up Russia operations

3:30 am U.S. ET | Sept. 16, 2014
Opel will reorganize its Russian operations in response to difficult market conditions amid the crisis over Ukraine, the General Motors subsidiary...... Read More »

Special Report
Calif. dealer champions chaplain services

Calif. dealer champions chaplain services

Calif. dealer Bill Hoehn has something few retailers have: A full-time chaplain. The chaplain provides care and support for employees, is available 24/7 for crisis needs and even presides over weddings. Mon., September 22
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