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Honeywell to rebrand turbo unit upon completion of spinoff

Honeywell is rebranding its turbocharger unit as Garrett -- Advancing Motion once the previously announced spinoff is completed.


Acura rocks out, cranks the volume with ad campaign for 2019 RDX

Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals.

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Ford's ad review: Handicapping the contenders

Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason.

AutoNation redoubles cancer efforts

AutoNation is launching its largest advertising campaign yet: A $25 million nationwide initiative centered on Drive Pink, the company's mission to devote nearly all its philanthropic efforts to cancer.

Auto shows scramble to remain relevant

BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant.

How the extravagant Tokyo show lost its mojo

Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure. But then it was unceremoniously knocked off-kilter by a brutal one-two punch.


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