Marketing
 

GM's Opel will launch European version of Chevy Bolt in 2017

4:19 am U.S. ET | Feb. 11, 2016
GM CEO Mary Barra said Opel/Vauxhall will launch a long-range, affordable electric car called the Ampera-e in 2017. It will share the Chevrolet Bolt's underpinnings.

Toyota confirms new crossover for Europe; U.S. sales also planned

11:18 am U.S. ET | Feb. 11, 2016
Toyota confirmed it will launch a new compact SUV/crossover in Europe based on its C-HR concept. The car will be built at the automaker's factory in Turkey for European markets starting toward the end of the year.

Daimler recalls 840,000 vehicles in U.S. with Takata airbag inflators

2:49 pm U.S. ET | Feb. 9, 2016
Daimler today said it would recall 840,000 U.S.

GM awards more business to ad agency Commonwealth

10:24 am U.S. ET | Feb. 9, 2016
Ad agency Commonwealth/McCann has added some more business from General Motors at the expense of Leo Burnett.

Porsche CEO says profits will be hit by EV investment

5:02 am U.S. ET | Feb. 9, 2016
Porsche is bracing for smaller profit gains in the future as the sports-car maker steps up spending on models such as its first EV, CEO Oliver Blume...

Mercedes is not chasing luxury sales lead at any price, Zetsche says

5:29 am U.S. ET | Feb. 9, 2016
Daimler CEO Dieter Zetsche says Mercedes will not sacrifice margins in its quest to overtake rival BMW and become the world's best-selling luxury...

VW quality chief quits amid diesel scandal fallout

11:32 am U.S. ET | Feb. 8, 2016
Volkswagen named company veteran Hans-Joachim Rothenpieler as head of group quality assurance, replacing Frank Tuch, who held the job for six years...

Automakers opt for less TV time during Super Bowl

10:39 am U.S. ET | Feb. 8, 2016
The Super Bowl was a little less sleek, sporty and horsepowered this year.

Honda Ridgeline: Not your teenager's truck

12:01 am U.S. ET | Feb. 8, 2016
Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the...

TIER 2 BLOCKBUSTER

For FCA, no one brand was big enough for 'Star Wars'

12:01 am U.S. ET | Feb. 8, 2016
December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions.

Just because rebadging hasn't worked so well before ...

12:01 am U.S. ET | Feb. 8, 2016
Fiat Chrysler's plan to replace the Dodge Dart and Chrysler 200 with vehicles built under contract by other automakers faces long odds.

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016
Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup.

Christopher Walken was the only choice for Kia's Super Bowl ad

12:28 pm U.S. ET | Feb. 7, 2016
Only one person could've done Kia's “Walken Closet” Super Bowl spot. Christopher Walken was the lone option. There was no Plan B.

VW will offer U.S. diesel scandal customers generous compensation, paper says

8:16 am U.S. ET | Feb. 7, 2016
Volkswagen will offer generous compensation packages for the roughly 600,000 U.S.

For game day, Nissan changes the channel

12:01 am U.S. ET | Feb. 7, 2016
Nissan's new college sports marketing campaign is its top priority this year. And that meant no Super Bowl ad.

RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016
A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.

Volvo bets on wagons with V90 despite SUV boom

12:01 am U.S. ET | Feb. 5, 2016
Volvo will show its commitment to station wagons, whose sales are being hit by the global boom in SUVs, when it unveils its new V90 later this month.

VW delays 2015 results due to open issues on emissions

8:34 am U.S. ET | Feb. 5, 2016
Volkswagen said its emissions scandal will delay its publication of last year's results, as the automaker struggles to determine the financial impact...

Toyota quarterly net rises 4.7% to $5.4 billion

3:23 am U.S. ET | Feb. 5, 2016
Toyota said it posted a 4.7 percent gain in quarterly net income and raised its full-year profit forecast slightly due to strong demand in the U.S.

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