Marketing

Ford brings theater to Argentina's countryside in tales of magic realism

11:07 am U.S. ET | March 19
Tapping into Latin America's literary tradition of magic realism, Ford Motor Co. is bringing wondrous tales along with trucks to little-used theaters in rural Argentina.... Read More »
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Chevrolet goes digital at Texas tech-fest

10:05 am U.S. ET | March 16
Chevrolet is making a big splash at the South by Southwest Interactive conference now taking place in Austin, Texas, and it's just the beginning of the GM brand's planned 30 percent commitment to digital this year.... Read More »
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KEITH CRAIN

General Motors needs more changes

12:01 am U.S. ET | March 15
A couple of weeks ago, General Motors made a number of changes in sales and marketing so that no one outside the company has any idea who's in charge of what. I'm not so sure that folks inside the company have any idea, either.... Read More »
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Sales
MARCH U.S. AUTO SALES

March sales rise as U.S. industry turns to incentive ‘drugs’

4:21 pm U.S. ET | March 19
Auto sales gained strength in early March as automakers offered big incentives and melting February snows made it easier for buyers to reach showrooms. Edmunds.com Inc. forecasts a seasonally adjusted annualized sales rate of 13.2 million for the month. Except for a 13.... Read More »
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Dealers

Hyundai names Perry interim head of U.S. marketing

3:17 pm U.S. ET | March 18
Hyundai Motor America has named Chris Perry the interim head of its marketing department as it begins a search for a new vice president. Perry, 49, will replace Joel Ewanick, who left today to take the post of vice president of marketing for Nissan Division.... Read More »
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Finance & Insurance

Ford, Honda, VW have fewest extended service claims, study says

12:01 am U.S. ET | March 17
Certain Fords, Hondas and Volkswagens were the most dependable vehicles covered by their contracts, according to a study by the extended service contract administrator Warrantech. "The more reliable vehicles require less insurance reserves.... Read More »
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Remarketing

Manheim program offers inspection, transport services

12:01 am U.S. ET | March 15
Manheim, which has long allowed dealers to sell vehicles online without transporting them to a physical auction, has bundled some services to make the process easier. Manheim Direct sends representatives to examine a seller's inventory and produce online condition reports.... Read More »
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Service & Parts
THE TOYOTA RECALL CRISIS

Toyota considers fixes to 1.2 million Corollas, Matrixes

12:01 am U.S. ET | March 18
Toyota Motor Corp. has told U.S. safety regulators it is considering how to fix nearly 1.2 million Corolla and Matrix models that risk stalling because of flaws in an electronic system. In a letter to the National Highway Traffic Safety Administration, Toyota said it wanted to meet U.S.... Read More »
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NADA

Store profits up in '09; cost cuts help offset weak revenues

12:01 am U.S. ET | March 1
The average U.S. dealership's profits rose sharply last year despite lower overall revenues and fewer unit sales industrywide. The average dealership's net pretax profit margin rose to 1.5 percent in 2009 from 1.... Read More »
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