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BMW Super Bowl ad compares i3 with early Internet

In BMW’s Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in ... 10:20 am U.S. ET | Jan. 26

Porsche works to deliver more Macans to U.S. dealerships

SAN FRANCISCO -- Porsche is working to increase supplies of the new Macan midsize crossover to U.S. dealers in 2015. “We’re certainly pushing because it’s been a big success,” Joe Lawrence, COO of Porsche Cars North America, ... 12:01 am U.S. ET | Jan. 26

First Shift: Import dealers' D.C. agenda

Title: (always in sentence case): First Shift: Import dealers' D.C. agenda Summary Text: CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC. Email Subject Line: A.M. ... 7:45 am U.S. ET | Jan. 26

How VW veered off target in the U.S.

DETROIT -- Volkswagen's ambitious U.S. sales goals, now drifting out of reach, once looked so tantalizingly close. Back in 2007, the automaker vowed to crank up U.S. sales of its VW brand to 800,000 vehicles a year by 2018. It was a dizzying sum, ... Jan. 26, 2015 06:01 European CT

Family feud disrupts DARCARS

The cornerstone to the success of a family-owned auto retailer is the family members themselves. So when a family dispute flares, the impact on operations can be devastating. It becomes a concern for many manufacturers and could result in ... 12:01 am U.S. ET | Jan. 26

Audi readies Q1 SUV after Fiat rebuff over name

TURIN -- Audi is reluctantly using the Q1 badge for its new compact SUV after failing to gain permission from Fiat Chrysler to call it the Q2, a name held by Alfa Romeo. Audi wanted to avoid using Q1 because the name is too close to the Audi A1 ... Jan. 26, 2015 06:01 European CT

Super Bowl advertisers hype their messages early and often

To build interest in its Super Bowl commercial well before the big game, Mercedes-Benz has unleashed a colorful cast of characters -- NFL Hall of Famer Jerry Rice, Playboy bunny Stephanie Branton and a smart-mouthed hare -- on TV and YouTube. ... 12:01 am U.S. ET | Jan. 26

VW reaches pact with China dealers

BEIJING (Bloomberg) -- Volkswagen Group said it has reached an agreement with its dealers in China and pledged to continue setting reasonable sales targets to ensure a financially sound distribution network. Larissa Braun, a Beijing-based VW ... Jan. 26, 2015 11:24 European CT

How VW veered off target

DETROIT -- Volkswagen's ambitious U.S. sales goals, now drifting out of reach, once looked so tantalizingly close. Back in 2007, the automaker vowed to crank up U.S. sales of its VW brand to 800,000 vehicles a year by 2018. It was a dizzying sum, ... 12:01 am U.S. ET | Jan. 26

Nissan steps back from cutting-edge offerings

DETROIT -- Nissan and its luxury Infiniti sibling have mellowed in their message of cutting-edge future products as 2015 begins. Missing from executive talking points this month at the Detroit auto show was any discussion of recent racy concepts ... 12:01 am U.S. ET | Jan. 26

With Titan, Nissan aims for 'white space' below biggest pickups

LA JOLLA, Calif. -- Nissan has a new strategy for scratching out a piece of Detroit's full-size pickup market: It will stop chasing cowboys. And it will instead think about Roman gladiators, Spartacus, NFL football players, and maybe even flesh- ... 12:01 am U.S. ET | Jan. 26

Audi to recall 80,000 vehicles; China hit hardest

BEIJING (Reuters) -- Audi will recall 80,000 vehicles due to issues with the fuel-injection system, the automaker said, adding that about 35,000 are from China. The cars were made between April 2011 and April 2012, and "in rare cases customers may ... Jan. 26, 2015 12:23 European CT

VW reaches pact with China dealers

BEIJING (Bloomberg) -- Volkswagen Group said it has reached an agreement with its dealers in China and pledged to continue setting reasonable sales targets to ensure a financially sound distribution network. Larissa Braun, a Beijing-based VW ... 5:24 am U.S. ET | Jan. 26

For Infiniti Q50, 'we need to give it some love' in ads

DETROIT -- Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S. launch. The new push behind the car will start to materialize after April 1, when the ... 12:01 am U.S. ET | Jan. 26

As the new year begins, Sonic goes shopping

Sonic Automotive Inc. plans to buy more dealerships in 2015 than the four it bought last year. The nation's fourth-largest dealership group is entering the new year in acquisition mode, President Scott Smith told Automotive News. "We are looking to ... 12:01 am U.S. ET | Jan. 26

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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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