Columnists

KEITH CRAIN

Automotive News editor-in-chief
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Now everyone wants to build cars

Last week I wrote about how everyone seemed to want to jump into automobile retailing. People were coming out of the woodwork to enter this century-old business. It didn't matter that most didn't know a lot about retailing. And when you saw the ... 12:01 am U.S. ET | Feb. 23

STAFF COLUMNS

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Car stores could be just like Apple stores, right?

"How's it going?" I asked my friend Gene-Erik Marketer. I hadn't seen him since the NADA convention. "Great!" he replied. "I really got our dealers fired up at our make meeting with my pitch to make our dealerships more like Apple stores!" "What ... 12:01 am U.S. ET | Feb. 23

MARK RECHTIN

Automotive News Los Angeles bureau chief
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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

JASON STEIN

Automotive News publisher and editor
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Marchionne still goes his own way with tell-all strategy

Some called the concept audacious (eight brands, 14 speakers and 19 PowerPoint presentations -- in one day?). Others compared the 10-hour session to a "hostage situation." And most couldn't believe the detail -- "there are 87 pages in the Fiat brand ... 12:01 am U.S. ET | May 12

GUEST COLUMNISTS

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Year of the Recall wasn't all GM's fault

Don't blame General Motors for the Year of the Recall. At least not before studying the numbers a little more closely. Sure, GM started it. But like those predictable, out-of-control TV sitcom parties that begin by "just inviting a few friends over" ... 12:01 am U.S. ET | Feb. 23

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