Columnists

KEITH CRAIN

Automotive News editor-in-chief
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Cadillac, Lincoln place their bets

I'm getting tired of carmakers using combinations of letters and sometimes numbers to identify autos. It has become very confusing. If you have known a name for a half century, it's branded into the brain. But anything more recent, and it gets ... 12:01 am U.S. ET | April 13

STAFF COLUMNS

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The new sticker shock: High costs to fix high-tech

We all know about showroom sticker shock. But here's another side of the affordability problem: the hefty repair costs for minor accidents. At least two factors are driving up the cost to fix vehicles: safety electronics and the way cars are built ... 12:01 am U.S. ET | April 6

MARK RECHTIN

Automotive News Los Angeles bureau chief
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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

JASON STEIN

Automotive News publisher and editor
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Maroone's guiding rule: Set yourself apart

FORT LAUDERDALE, Fla. -- The stack of tributes, at last measure, is about 6 inches thick and growing. Those documents -- printouts of emails, congratulatory cards and handwritten thank-yous -- number into the hundreds, stacked neatly in a shoebox on ... 12:01 am U.S. ET | April 6

GUEST COLUMNISTS

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Left for dead, British industry booms again

Ten years ago this month, MG Rover went bankrupt. The event appeared to symbolize the end of the once proud British auto industry. But in April 2005 no one could have foreseen that: MG -- one of the world's most cherished sports car brands -- ... 12:01 am U.S. ET | April 13

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Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

Matthew Welch may own Auburn Volkswagen, but the title he cherishes is “chief relationship officer.' Mon., April 13
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