Columnists

KEITH CRAIN

Automotive News editor-in-chief
more >>
image 
Something new at NADA

In January we're going to add a new wrinkle to the National Automobile Dealers Association convention in San Francisco. Automotive News is hosting its first annual Retail Forum -- a half-day conference focused exclusively on issues that matter to ... 12:01 am U.S. ET | Oct. 20

STAFF COLUMNS

more >>
image 
CT6? Cadillac missed chance to sell 'em on a sexy name

MGB. 500. 280SL. G8. XK120. 2002Tii. TR6. 318is. Car names derived from letters and numbers have been with us since at least the 1950s. So why the big fuss after Cadillac said it will name its big new sedan the CT6? For example, Peter De Lorenzo of ... 12:01 am U.S. ET | Oct. 13

MARK RECHTIN

Automotive News Los Angeles bureau chief
more >>
image 
Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

JASON STEIN

Automotive News publisher and editor
more >>
image 
Marchionne still goes his own way with tell-all strategy

Some called the concept audacious (eight brands, 14 speakers and 19 PowerPoint presentations -- in one day?). Others compared the 10-hour session to a "hostage situation." And most couldn't believe the detail -- "there are 87 pages in the Fiat brand ... 12:01 am U.S. ET | May 12

GUEST COLUMNISTS

more >>
image 
'14 honorees raise the bar for worker engagement

My firm, Best Companies Group, measures employee engagement and satisfaction. In determining the 2014 Best Dealerships To Work For, we surveyed more than 55,000 dealership employees. To determine how emotionally connected or "engaged" the employees ... 12:01 am U.S. ET | Oct. 15

Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
News by Brand


Rocket Fuel