Directory
GM won't expand Volt as a brand, Dewar says
As General Motors Co. expands its offering of rechargeable vehicles beyond the Volt it will not look to brand them in a way that identifies them with the highly anticipated plug-in launching next year, a senior executive said on Thursday. 12:01 am U.S. ET | Nov. 6
Chevy to get post-crisis marketing boost
The General Motors board has approved plans to boost ad spending on vehicles from its flagship Chevrolet brand that saw their recent launches overshadowed by the automaker's bankruptcy, Chevrolet's top executive said today. 3:00 pm U.S. ET | Nov. 5
• Former GM ad exec Betsy Lazar goes to Kellogg
• Cadillac narrows list of finalists for creative work
General Motors veteran Betsy Lazar is Kellogg's new vice president of global media, both companies have confirmed. Lazar was previously executive director of media and advertising at GM. 10:20 am U.S. ET | Nov. 5
• Chevy to get post-crisis marketing boost
Cadillac narrows list of finalists for creative work
Cadillac has narrowed the list of agencies in the hunt for its national creative account, and McCann Erickson has not made the cut. General Motors Co.' 11:20 am U.S. ET | Nov. 5
Toyota, in a race to cut costs, quits Formula One
Toyota Motor Corp. pulled out of Formal One racing today, as it battles a second straight year of red ink and races to cut more than $9 billion in costs this year. Toyota follows Japanese rival Honda Motor Co. in quitting the sport. 7:16 am U.S. ET | Nov. 4 | UPDATED: 11/4/09 11:33 a.m. ET
Chrysler puts motorsports program under review
Chrysler has put its motorsports program, which includes NASCAR, under review as part of a restructuring announced today, but does not plan to cut spending at this time. 4:00 pm U.S. ET | Nov. 4
Lutz's Cadillac puts on a better show than Lutz
General Motors Co.'s marketing chief Bob Lutz on Thursday donned his monogrammed helmet and put Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club in New York. 9:28 am U.S. ET | Oct. 30
More car shoppers migrate to the Web, study says
The percentage of used-car buyers who use the Internet to find vehicles now equals the percentage who depend primarily on dealership visits to find a vehicle, a study says. 4:01 pm U.S. ET | Oct. 29
How Deutsch L.A. snared plum VW account
Deutsch L.A. was far from the favorite when Volkswagen of America's review cranked into high gear. 10:11 am U.S. ET | Oct. 26
VW hands U.S. advertising account to Deutsch LA
Volkswagen of America said today it tapped Interpublic Group of Cos.' Deutsch, Los Angeles, as its new national and regional creative agency of record in a closely-watched review. 12:42 pm U.S. ET | Oct. 23 | UPDATED: 10/23/09 2:07 p.m. ET
Honda CEO says Formula One pullout was absolutely necessary
Honda CEO Takanobu Ito says the decision to quit Formula One racing last year was absolutely necessary for the company's survival. 11:35 am U.S. ET | Oct. 23
VW to rely solely on iPhone app for GTI launch
Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone application, a cost-efficient approach the automaker said is a first for the industry. 10:53 am U.S. ET | Oct. 23
Autobytel red ink continued to flow in Q3
Lead-generator Autobytel Inc., which hasn't posted a profit since 2004, narrowed its third-quarter net loss by 86 percent but still posted its biggest deficit of the year. Autobytel posted a $799,000 third-quarter loss yesterday, down from the $5. 3:42 pm U.S. ET | Oct. 23 | UPDATED: 10/23/09 4:14 p.m. ET
Time running out on GM's second chance
Who among us didn't salivate a bit when General Motors came out of bankruptcy and focused on a new mission in terms of marketing and gaining consideration? For that matter, what shop didn't wish it could get in there, roll up its sleeves and execute... 12:01 am U.S. ET | Oct. 22
Kia Motors America will use its new "Made in U.S.A" bragging rights to help drive sales of its redesigned Sorento next year. The compact SUV will begin rolling out of Kia's $1 billion assembly plant in West Point, Ga. 12:01 am U.S. ET | Nov. 2
How Deutsch L.A. snared plum Volkswagen account
If there's such a thing as a surprise account win in a business in which marketers frequently defy logic when it comes to selecting agencies, then this was it. 12:01 am U.S. ET | Nov. 2
Chrysler's ad chief goes for the heavy hitters
Olivier Francois, the Fiat executive tapped last month to head Chrysler marketing, is famous in Europe for putting famous people in his ads. 12:01 am U.S. ET | Nov. 2
