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July 1
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>> PAST POLL RESULTS     
 
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U.S. sales decline 28%, smallest drop in 9 mo...
New Camaro outsells Mustang for first time si...
GM offering 0% financing in brief July sale
Toyota on track for U.S. output boost
Prius headlamp troubles could dim Toyota bran...
Tony George out as Indianapolis Speedway boss
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Marketing [REG]
Comments @Nyx.NumberOfComments@ | Recommended @Nyx.NumberOfRecommendations@
Tony George out as Indianapolis Speedway boss

imageTony George will no longer have day-to-day responsibility for running his family businesses, including the Indianapolis Motor Speedway. Current Chief Financial Officer Jeffrey Belskus is the new CEO of the Indianapolis Motor Speedway Corp. 12:53 pm U.S. ET | July 2

Comments @Nyx.NumberOfComments@ | Recommended @Nyx.NumberOfRecommendations@
Hyundai hopes locked gas prices assure customers

imageHyundai Motor Co. today offered to allow customers to lock in fuel prices for new vehicles at $1.49 per gallon for a year in a sales promotion that takes aim at the economic anxiety of American consumers. 12:16 am U.S. ET | June 30

GREEN CARS
Coda Automotive taps Droga5 as agency of record

imagePlug-in electric carmaker Coda Automotive has hired Droga5, New York, as its agency of record, marking the independent hot shop's entry into the category. 10:22 am U.S. ET | June 23

THE GM BANKRUPTCY

Online shoppers ditch Saturn, Saab and Hummer

Online consumers are bailing out of buying Saturns, Saabs and Hummers even before General Motors can unload those brands to their new owners, according to Web analysis firm Compete. 9:12 am U.S. ET | June 22

THE GM BANKRUPTCY

GM's monthly ad budget may reach $50 million

General Motors has been tight-lipped about what it's planning to spend on advertising while in bankruptcy, but Automotive News sister publication Advertising Age has the answer: $40 million to $50 million per month, which comes out... 11:53 am U.S. ET | June 19

Buick unveils a new tagline in LaCrosse ads

Buicks' new tagline, "take a look at me now," is being unveiled in ads as General Motors launches the 2010 Buick LaCrosse. GM is airing the 30-second Buick spot nationally to "tease" the new LaCrosse sedan. 12:01 am U.S. ET | June 19

Revamped Taurus launches with incentives

Ford Motor Co. lavished new technology and features on the revamped 2010 Taurus. The nameplate now is touted as the brand's flagship. But despite the big changes, Ford is launching the car with incentives. 3:16 pm U.S. ET | June 19

THE GM BANKRUPTCY

Which GM brand do consumers want saved?

General Motors is looking to sell three brands and kill off one, Pontiac. And which brand was overwhelmingly named by consumers in a recent survey as the one they'd like to live on? Pontiac. 10:19 am U.S. ET | June 16

THE GM BANKRUPTCY

Regional GM dealers get creative to clear out inventory

In the months leading up to General Motors filing for bankruptcy, executives of the automaker warned that Americans wouldn't buy new cars and trucks from car company in bankruptcy. 11:46 am U.S. ET | June 10

THE CHRYSLER BANKRUPTCY

Chrysler says it needs flexible buys for $67 million ad budget

Chrysler isn't planning to participate in upcoming television ad buying process -- and it may continue life without the brand that carries its name. 10:12 am U.S. ET | June 8

FINAL ASSEMBLY

'Kramer vs. Kramer' sequel: Lexus vs. Lexus

At Audi, they pleaded not guilty and appropriately refrained from gloating. But there were plenty of guffaws around the water cooler. 12:01 am U.S. ET | June 8

THE GM BANKRUPTCY

Publicis says its GM exposure is $78 million

Publicis Groupe says its maximum financial exposure to its client General Motors' bankruptcy filing is $78 million. 12:56 pm U.S. ET | June 5 | UPDATED: 6/5/09 2:13 p.m. ET

THE GM BANKRUPTCY

GM to launch 'reinvention' ad campaign

The attempted reinvention of General Motors' image begins this week. 4:50 pm U.S. ET | June 1 | UPDATED: 6/1/09 6:16 p.m. ET

THE GM BANKRUPTCY

How would you pitch the GM account?

With General Motors following Chrysler today onto the rust heap of tarnished brands, there are plenty of shoulda-coulda-wouldas to be found. 7:29 am U.S. ET | June 1

>> More Marketing Stories
From our print issue [SUB]
Comments @Nyx.NumberOfComments@ | Recommended @Nyx.NumberOfRecommendations@
MARKETING
Integrating tiers of ads can stretch a tight budget

imageHaving slashed national advertising during the recession, automakers are turning more to online ads by regional dealer associations to help make up the difference. But it can be tricky mixing the factory's brand message with the dealers' hard sell -- especially online. 12:01 am U.S. ET | June 29

MARKETING
BMW uses social networks to create early buzz for X1

BMW AG is pitching its new X1 small crossover in viral campaigns on social networking Web sites long before traditional marketing of the vehicle begins. The X1 is being promoted on Facebook, Twitter, MySpace and YouTube in an effort to click with buyers younger than the brand's typical owner. 12:01 am U.S. ET | June 29

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