LETTER TO THE EDITOR
Don't confuse tire programs
Thanks for the recent article regarding the Texas-based, uninsured Tires for Life program marketed by Millennium Protection Group Inc. ("Tire plan is a blowout; dealers, drivers stuck," Nov. 2). 12:01 am U.S. ET | Nov. 16
LETTER TO THE EDITOR
Who needs fog lights? I do
I agree with most of Mark Rechtin's list of unnecessary accessories, but he is wrong about fog lights ("The tech Hall of Shame: Who needs this stuff?" autonews.com, Nov. 2). By improving lighting, they improve safety. 12:01 am U.S. ET | Nov. 16
advertising
LETTER TO THE EDITOR
The Oct. 26 story about dealer Corina Diehl was great ("How crisis turned Diehl into dealer"). It is encouraging to read positive stories of people who are facing significant hurdles but find a way to make it. 12:01 am U.S. ET | Nov. 9
LETTER TO THE EDITOR
In the Nov. 2 issue, there is a Final Assembly item about a disgruntled customer allegedly setting his vehicle on fire outside a dealership ("Heated debate over a van erupts in flames at Ford store"). You describe the problem as a "doozy." 12:01 am U.S. ET | Nov. 9
LETTER TO THE EDITOR
The finance & insurance section of the Oct. 12 issue was excellent. Of all the information and points of view I read, nothing hit the nail on the head better than the comment of Lyle Johnston of Jack Kissee Ford: "The lack of customers is our No. 12:01 am U.S. ET | Nov. 9
LETTERS TO THE EDITOR
In October General Motors offered $2,000 in bonus cash on 2009 pickups and SUVs, but not all 2009 pickups and SUVs qualified. The rebate was aimed at older inventory. 12:01 am U.S. ET | Nov. 2
LETTER TO THE EDITOR
Regarding "Cadillac wants the buzz to be about product," Oct. 19: Modernista's ads for Cadillac featuring Kate Walsh did more to appeal to a woman wishing to establish her femininity than any of the soccer mom ads for minivans and the like. 12:01 am U.S. ET | Nov. 2
LETTER TO THE EDITOR
I am a rural Chevrolet dealer who is being "wound down." We are in a small town in southern Oregon that serves a market with more than 80,000 people in about a 60-mile radius from our store. 12:01 am U.S. ET | Nov. 2
LETTER TO THE EDITOR
As a co-founder, along with Tamara Darvish and Jack Fitzgerald, of the Committee to Restore Dealer Rights, I am writing regarding the interview with General Motors CEO Fritz Henderson in the Oct. 12:01 am U.S. ET | Oct. 26
LETTER TO THE EDITOR
Regarding Robert E. Cherney's Oct. 19 letter, "Why kill Pontiac? Why keep Buick?": I'd like to assure your readers that phasing out Pontiac was one of the most difficult decisions of my career but also one of the most necessary. 12:01 am U.S. ET | Oct. 26
LETTER TO THE EDITOR
I'm writing as a former Pontiac dealer of 32 years who is concerned with the lack of questioning about the demise of the brand. To kill Pontiac now seems senseless. Keeping Buick now also is senseless from an outsider's view. 12:01 am U.S. ET | Oct. 19
LETTER TO THE EDITOR
Regarding the Oct. 12 story that talks about Sacramento restaurateur Matt Haines changing his public image by trading down from his Mercedes S class to an E class ("Frugality: The new black"): That guy just doesn't get it. 12:01 am U.S. ET | Oct. 19
LETTER TO THE EDITOR
Regarding "Ed who? How chairman became GM's ad star" (Sept. 28): Exactly. To me, Ed Whitacre acts like somebody who does not know anything about cars and was a poor choice to get the American public to believe in and trust GM again. 12:01 am U.S. ET | Oct. 19
LETTER TO THE EDITOR
Regarding Peter Brown's Sept. 28 column, "A new model for the industry (or not)": I think Brown is basically right that would-be new entrants hugely underestimate the hill they have to climb. The barriers are immense. 12:01 am U.S. ET | Oct. 12
LETTER TO THE EDITOR
Kjell Bergh's view of diesel (better than gasoline) for cars will change when the impact of gasoline-downsized, direct-injection, variable-valve-timing, turbo engines come into better view -- soon ("Today's diesels: Not your uncle's Oldsmobile,"... 12:01 am U.S. ET | Oct. 12
LETTER TO THE EDITOR
Daniel Gorrell's point about the Detroit 3's need to build trust and make a comeback with the right products has been obvious for more than 40 years ("What Detroit needs to build most is trust," Comment, Sept. 21). 12:01 am U.S. ET | Oct. 5
LETTER TO THE EDITOR
The Sept. 21 column about trust was astute and comprehensive. Trust, customer care and reputation management are key to the success of 21st century businesses, including automotive retail and manufacture. 12:01 am U.S. ET | Oct. 5
LETTER TO THE EDITOR
Daniel Gorrell mentions "trust" (or its derivative) many times in his column, but he doesn't define it once. 12:01 am U.S. ET | Oct. 5
LETTER TO THE EDITOR
Buick has a new tag line: "The new class of world class" ("Buick takes another look at tag line," Sept. 21). It evokes the old Charlie Tuna ads: When you need to say you have class, well, you know.... Tsk, tsk, Bob Lutz. 12:01 am U.S. ET | Sept. 28
LETTER TO THE EDITOR
Regarding General Motors Co.'s advertising: To call Bob Lutz's ideas of provocative, compelling advertising "hokey" would be an overstatement. The guy is obviously clueless about advertising and 100 percent confident in the brilliance of his lines. 12:01 am U.S. ET | Sept. 28
LETTER TO THE EDITOR
Regarding "Nissan's Mr. K: Still blunt at 100 (about that 370Z ...)" (Sept. 21): In 1969, my father became a Datsun dealer. He opened Bill Seidle Datsun in Miami. 12:01 am U.S. ET | Sept. 28
LETTER TO THE EDITOR
I read Lindsay Chappell's Sept. 7 column, "California exit makes sense for Toyota." All the reasons given for Toyota's exit from the New United Motor Manufacturing Inc. plant in Fremont, Calif., are reasonable. 12:01 am U.S. ET | Sept. 28
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