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Chevy elevated careers of numerous ad execs

12:01 am U.S. ET | Oct. 31, 2011
Jim Perkins recalls driving his first car, a 1938 Chevrolet, at age 8, steering while sitting in his father's lap. "My dad always had a Chevrolet," he says. "I thought Chevy hung the moon."... Read More »

Campbell-Ewald execs share 90 years of Chevrolet memories

12:01 am U.S. ET | Oct. 31, 2011
In its 90 years as Chevrolet's advertising agency, Campbell-Ewald designed and executed some of the most dramatic ad campaigns in the history of American business.... Read More »

Veteran adman Jim Bernardin played role in many campaigns

12:01 am U.S. ET | Oct. 31, 2011
Jim Bernardin's enthusiasm for Chevrolet is evident in his six-bedroom country house nestled on a 77-acre farm in Metamora, Mich., about 50 miles north of Detroit.... Read More »

Without Chevy, Campbell-Ewald chief runs a '100-year-old startup'

12:01 am U.S. ET | Oct. 31, 2011
Just how hard the Detroit ad business was hit needs little retelling. Thousands of local jobs were lost. A few agencies, such as BBDO's outpost built to handle Chrysler, went under.... Read More »


Since its racing days, Chevrolet knew that sports could sell cars

12:01 am U.S. ET | Oct. 31, 2011
Now, some 100 years after the founding of the marque, sports continue to help fuel Chevrolet's marketing initiatives.... Read More »

Leno roots for his team in Detroit

12:01 am U.S. ET | Oct. 31, 2011
Jay Leno has a lot of vehicles -- more than 100 convertibles, cars and motorcycles. But the vehicle that plays the most active role in his daily life, getting him to and from the set of "The Tonight Show" is his Chevy Volt.... Read More »

100 YEARS: From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy ads run deep

12:01 am U.S. ET | Oct. 31, 2011
Here's a look at the advertising that built an iconic American and global brand. Pictured: Frank Campbell (right) and Henry Ewald (left) opened Detroit ad agency Campbell-Ewald on Feb. 7, 1911.... Read More »

Volt adds luster to Chevy brand

12:01 am U.S. ET | Oct. 31, 2011
Chris Cedergren, a Los Angeles automotive analyst, sees similarities between the Caprice and the Volt, Chevy's most extreme attempt to give drivers a more fuel-efficient option -- and the brand's latest Motor Trend Car of the Year winner.... Read More »

Target buyers are techies, not greenies

12:01 am U.S. ET | Oct. 31, 2011
A key to the Chevy Volt's marketing strategy has been targeting early adopters of new technology. "Early on, we talked a lot about whether our initial target market would be the techies or the greens," said Cristi Landy, the Volt's product marketing director.... Read More »

How the Volt works

12:01 am U.S. ET | Oct. 31, 2011
General Motors expects most Volt owners to charge the vehicle's lithium ion battery overnight at home by plugging it into a standard 120-volt household outlet or a faster 240-volt charger.... Read More »

Women helped transform Chevy's marketing and culture

12:01 am U.S. ET | Oct. 31, 2011
several women helped transform the workplace environment at Chevy during the days when women in executive marketing positions were a minority.... Read More »

Chevy's ads evolved with the changing role of women in society

12:01 am U.S. ET | Oct. 31, 2011
As the role of women has evolved from breadmakers to breadwinners, Chevy's ads have changed along with them.... Read More »

What Chevrolets are popular with women?

12:01 am U.S. ET | Oct. 31, 2011
It seems a lot of Chevrolets are bought by women. From January through July this year, almost half of all U.S. sales of the Aveo were to women, according to R.L. Polk.... Read More »

Soccer, sushi, salsa and Chevrolet? GM takes the bow tie global

12:01 am U.S. ET | Oct. 31, 2011
U.S. consumers might find it hard to think of Chevrolet as a big brand in Thailand -- or in Brazil, China and Russia. Past ad slogans such as "baseball, hot dogs, apple pie and Chevrolet" positioned Chevy as pure Americana.... Read More »

A matchless love affair between Chevrolet, American culture

12:01 am U.S. ET | Oct. 31, 2011
Chevrolets haven't always been the best American cars on the road or consistently outsold other brands. But when it comes to fixing a place in American mass-culture lore, Chevrolet long ago asserted itself as the leader of the pack.... Read More »

Chevy's most enduring advertising campaigns: How the ideas took root

12:01 am U.S. ET | Oct. 31, 2011
Chevrolet's ad executives were instrumental in campaigns that still resonate with consumers. Here, some of them, now retired from Chevy marketing, reflect on how the ideas developed.... Read More »

Can 'Chevy Runs Deep' sell big?

12:01 am U.S. ET | Oct. 31, 2011
The "Chevy Runs Deep" campaign has received lots of criticism. Some say it errs in emphasizing branding over product. Others say it fails to give rational reasons to buy a Chevy.... Read More »

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