Headlines for Sunday, February 2, 2014

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Amid Super Bowl rout, automakers tackle their brand challenges

This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. Read More »


Nissan mulls Evoque-style Qashqai variant

Nissan may consider a sportier version of its Qashqai compact crossover along the lines of the Range Rover Evoque. Read More »


Polar vortex puts chill in January U.S. auto sales

Snow and bone-chilling weather likely hurt U.S. auto sales in January but should not prevent the industry from continuing its rebound, analysts said. Read More »


Opel reaches job guarantee deal with 3 German factories

Opel signed a labor agreement with employees at three German factories in a sign of smoother relations between management and the work force, who have clashed over how to return the unit to profitability. Read More »


Porsche, Piech sued in Frankfurt by hedge funds over failed Volkswagen deal

Seven hedge funds sued Wolfgang Porsche and Ferdinand Piech, members of Porsche Automobil Holding's supervisory board, seeking $2.4 billion of compensation over the aborted purchase of Volkswagen. Read More »


Why VW picked outside agency for 'Wings' spot

Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot? Read More »


U.S. bobsledders get big push from BMW

BMW applied its technology and knowledge of vehicular aerodynamics to redesign the bobsleds used by the U.S. men's and women's teams. Read More »


Toyota gets its racing groove back

Here's another sign that Akio Toyoda is ready to go on the offensive. Read More »

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Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

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