Car companies are competing fiercely to fill showrooms with the most fuel-efficient vehicles possible, knowing that a mile or two per gallon could make or break a new model. And in some cases the most potent solution for them lies within the arcane rules of federal fuel economy standards.
In car-crazy Detroit, a booming auto industry means more than a paycheck and benefits. For thousands of people who make their living off of cars, it also means again having the cash to baby their vintage Mustangs and Corvettes.
Ford's luxury brand, which has fallen on hard times in recent years, wants to resume its onetime place in the upper tiers of the auto world, and there's no better place to start than Pebble Beach, the annual Woodstock of the high end auto world.
Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017. » Watch the Video