Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and connect with customers in new ways
Toyota's Jim Lentz says the Camry will fend off main rival Honda Accord and upstarts such as the Ford Fusion to extend its reign as the best-selling car in the United States. Big pickups are another story, as the Detroit 3 will remain dominant, he says.
No one on Mike Siegrist's engineering team talks about the failed Oldsmobile diesel V-8 from the 1980s. But it's there, a 745-pound cast-iron ghost. Siegrist leads the 50-member engineering team that is equipping the first GM car in North America with a diesel since 1986.
After three frenetic years overseeing Ford's ambitious Asia Pacific expansion plans, including the construction of nine plants, Joe Hinrichs returned to the Dearborn, Mich., world headquarters in December to take over as president of the company's most profitable region: the Americas.
Toyota has overtaken BMW as the world's most valuable automotive brand, an annual ranking of the world's top brands shows. Toyota's 2013 brand value rose 12 percent to $24.5 billion largely because of its significant inroads in the hybrid market, according to the study.
Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.
B456 Systems, the bankrupt electric-car battery maker formerly called A123 Systems, won court approval of a plan to exit bankruptcy that pays creditors from the proceeds of selling virtually all its assets.
Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.
AutoNation's lead-referral subsidiary today unveiled an online service that lets consumers search dealership Web sites for new and used vehicles based on monthly payments. When a consumer chooses the desired payment a sales lead is sent to the dealership.
When Chris Morrison started out as a car salesman 30 years ago in the placid southern Mississippi city of McComb, he spent every Tuesday at local employers handing out business cards and shaking hands.
TALK FROM THE TOP: MARK REUSS, NORTH AMERICAN PRESIDENT, GENERAL MOTORS
Mark Reuss, president of General Motors North America, says GM is staying vigilant on the June launch of the Chevrolet Silverado and GMC Sierra full-sized pickups, its most important rollout since the company's 2009 bankruptcy.
Automotive News Europe salutes the winners of the 2013 Rising Stars awards. Every day until June 12 one of the 18 winners will be featured. Today's Rising Star is Filiz Albrecht, group vice president of human resources at supplier Mann + Hummel.
Italian supplier Sogefi sold $115 million in bonds to U.S. investors in a private placement and is planning to sell another 25 million-euro ($32 million) note, a person familiar with the transaction said.
The future of the European automotive industry looks bright because of the strength of the young executives who are making huge strides forward. Automotive News Europe will honor 18 of these talented executives in Paris on June 12.
German supplier Continental has named veteran executive Ralf Cramer to head its operations in China, which it sees as the main driver of its growing business in Asia. The company says it gets around 18 percent of its sales from Asia and wants to increase this proportion to more than 30 percent.
As a banking adviser to General Motors when he was at Morgan Stanley, Dan Ammann got an upfront view of GM's spiral into bankruptcy in 2009 and subsequent restructuring. Now, more than two years into his job as CFO, Ammann acknowledges that he had only a faint idea at the time of how complex GM is.
The redesigned Mercedes-Benz S class made its world debut last week in Hamburg, Germany, but Shanghai might have been more appropriate. Why? China accounted for 49 percent of all 2010-12 S-class sales.
U.S. production of Nissan's Leaf electric vehicle has resulted in improved EPA fuel economy numbers for the car. The production move from Japan to Nissan's plant in Smyrna, Tenn., this year gave the automaker a chance to make a small number of midcycle engineering changes.
General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon... » Watch the Video