Kaley Cuoco from the CBS show “The Big Bang Theory” will appear in Toyota's Super Bowl commercial. Toyota Motor Sales plans to generate fan participation by having people share photos of themselves on social media networks Twitter and Instagram.
When American Honda Motor Co. put its media and creative accounts up for grabs in December, it ensured that it would be one the biggest pitches of 2013. What wasn't clear then, though, is just how far the automaker is willing to step out of its comfort zone in its search for marketing partners.
Chrysler Group, which has stood out among advertisers in the past two Super Bowls with attention-grabbing commercials that highlighted economic revival in America and Detroit, will return to the game in 2013, according to people familiar with the situation, Ad Age reported.
DETROIT -- General Motors plans to roll out a new Chevrolet advertising campaign next month, replacing the "Chevy Runs Deep" slogan with "Find New Roads." It will be Chevrolet's first global campaign, rolling out in the United States in the first quarter.
The new president of the National Automobile Dealers Association will be Peter Welch, 59, who as head of California's dealer group led a legal fight against Chrysler Group's factory-owned dealership in Los Angeles.
The unveiling of "Find new roads" as Chevrolet's new tag line brings a flood of memories of great and not-so-great Chevy ads. And some Automotive News readers already are criticizing "Find new roads" for not sufficiently playing up Chevy's image as an American brand.
GM surpassed Ford in federal-government sales for the first time since receiving a federal bailout as Ford’s prices rose faster, according to General Services Administration data. GM directly sold 19,404 vehicles to the federal government in the fiscal year ending Sept. 30, a 3.
PSA's joint venture with Dongfeng sold 440,000 cars in China in 2012, an 8 percent increase from the previous year, China's Xinhua news service reported. The venture produces the Citroen Elysee, C2, C4 and C5, plus the Peugeot 207, 307, 308, 408 and 508 models.
With help from Robert Bosch and Faurecia, Peugeot has cut weight and improved engine efficiency in the new 208. The subcompact offers CO2 emissions as low as 87 grams per kilometer in variants with its 1.4-liter diesel compared with a low of 110g/km for versions with the 1.
Skoda will unveil its new Octavia at the Geneva auto show in March. The car will be larger than the current model to widen the gap from the brand's new Rapid compact, which went on sale in Europe in October.
Renault is betting that following Apple's iPhone and App Store business model is the best way to entice customers to buy its R-Link infotainment system. The company will introduce R-Link in the Clio, Zoe and Fluence this year.
Czech car sales fell 14.9 percent year on year in December to 12,784 units as demand in the recession-hit economy ebbed, the country's Car Importers Association said. In total, car registrations rose 0.4 percent to 174,009 units in 2012.