Ford is aiming to boost the gas mileage of its next-generation F-150 pickups by 15-20 percent, thus shifting the battleground in full-size trucks from power, durability and towing capacity to fuel economy.
Using dogs to sell cars is nothing new. But using cars to sell dogs? That's a new one. As part of a marketing campaign for the Society for the Prevention of Cruelty to Animals in Auckland, New Zealand, the group took a pair of abandoned pups and taught them how to drive a car.
General Motors CEO Dan Akerson is steadily putting his stamp on the automaker. He is forging a cost-saving alliance with PSA/Peugeot-Citroen and is bullish about Opel's entry into new segments with the debuts of the Adam minicar and Mokka subcompact SUV.
Porsche has put its U.S. creative advertising account into review, Ad Age reported. The company's creative business is currently handled by Cramer-Krasselt, an independent Chicago agency that is expected to defend the account, the magazine said.
Jaguar said it will not build the hybrid C-X75 supercar, citing global economic pressures. The British luxury brand announced in May last year it would build 250 units of the two-seat car that would sell at prices up to 900,000 pounds ($1.5 million).
Chinese-owned automaker Volvo has negotiated a $1.2 billion loan from the China Development Bank to repay existing debt and hopes for more to help finance the investment it needs to double vehicle sales.
PSA has declined to comment on a French news report that says the Algerian government plans to discuss an investment in the automaker with French officials during a visit by President Francois Hollande to the country next week.
Renault will sell its remaining 6.5 percent stake in truckmaker Volvo as it seeks to cut debt and boost investment in carmaking. The sale will raise $1.92 billion and ends Renault's 11-year run as the Swedish truckmaker's largest shareholder.
Lamborghini is laying big plans for its 50th birthday celebration next year, including a new car. Lamborghini CEO Stephan Winkelmann said the automaker will unveil "a special car that will celebrate" the anniversary -- a one-off design.