The rivalry between GM's Opel and Chevrolet brands in Europe risks damaging both automakers. While Chevrolet is GM's largest and most important brand worldwide, selling roughly 5 million cars last year alone, it is outsold five-to-one by Opel on its home turf in the EU.
Automakers joined growing opposition to Europe's austerity measures. Renault CEO Carlos Ghosn urged government spending to revive the region's anemic sales, which he forecast won't recover for another three years.
For several years at major auto shows, Renault-Nissan CEO Carlos Ghosn has invited media to freewheeling Q&A sessions. Ghosn continued the tradition here today in an unscripted, open-ended session with about 75 international journalists.
So where's the new austere, euro-pinching European auto industry, the one that's struggling to cut capacity and bring wages to a competitive level? No where to be seen, at least at the luxo-elite displays here in Geneva.
Fiat- Chrysler CEO Sergio Marchionne said he is in talks with banks about financing a merger of the two automakers. The deal would involve purchasing the 41.5 percent of Chrysler that Fiat doesn't own.