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Fiat plans to narrow losses in Europe this year as sales may recover in the second half. A revival in demand in the second six months of 2013 is "possible,"CEO Marchionne said, while warning that pricing is still a problem.
Europe's shrinking car market has changed automakers' marketing messages. Since early 2012, carmakers have shifted from generic, brand-focused campaigns to ads that show how specific features benefit drivers -- and their wallets.
After posting record global sales in 2012, VW Group expects tougher competition and more uncertainties this year, CEO Martin Winterkorn said. Deliveries rose 11 percent last year to 9.07 million, VW said.