Opel started production of the Adam minicar at its Eisenach plant in Germany today as it strives to win back European customers amid the worst regional auto industry downturn for nearly two decades. The automaker has invested 190 million euros ($248 million) to prepare the factory to make the Adam.
Italy car sales last year fell 20 percent to 1.4 million units, the country's worst result in 33 years. Back then, domestic automakers had a dominating 61.7 percent share of the market, in 2012 they controlled just 29.7 percent.
No one expects the European car market to be a source of good news this year, especially for volume brands. Optimists predict flat sales while pessimists foresee a decline of up to 5 percent. Here are 10 stories to watch in 2013..