Best Practices

Fine-tuning the dealership TV set

Zamora Automotive Group's Honda of Superstition Springs uses customized programming delivered to 24 screens throughout the dealership to get its marketing messages to customers in the store.

Contests boost benefits of just showing up

Victorville Motors, a Chrysler-Jeep-Dodge-Ram dealership in Southern California, created a car-giveaway contest to encourage perfect attendance among

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