Dealership tweaks Yelp, online strategy
Focusing too much effort on one website can backfire. Stevens Creek Subaru learned this the hard way.
Elite brands give dealership group a halo
Park Place Premier Collection finds opportunities to show off eye-popping Rolls, Bentley, McLaren and Maserati models at auto shows, charity events and at a supercar showcase each fall.
Store guarantees job applicants an interview
Patrick DeBruler was in the middle of a rough patch when he walked into Champion Chevrolet of Avon, Ind., last summer to pick up a job application. It proved to be just the break he needed.
Spirit of dealership's mascot lives on
Bella, a greyhound, helped customers and staff bond and relax at Freehold Buick-GMC.
Off-road course convinces Jeep shoppers
Victory Chrysler Dodge Jeep Ram built an off-road test trail on its wooded property to show customers the capability of a Jeep.
Pay plan keeps peace between sales, service
DCH Montclair Acura's managers' bonuses depend on the performance of every department at the dealership. That promotes cooperation across departments.
At this dealership, everyone is on the same page
The Cardinale dealership group builds employee relationships and reinforces company values through a book-study program that keeps hundreds of employees reading.
Custom Nissan Titans leave big impression
Tyler Slade, managing partner at Tim Dahle Nissan Southtowne in South Jordan, Utah, has made his store the place to buy highly customized and unique Nissan Titan pickups.
Dealer makes waiting customers stew
When Carlos and Laurie Liriano moved from Louisiana to the heart of Texas, they brought along with them their taste for New Orleans hospitality -- and their gumbo recipes.
Cardinale Group tracks social media marketing
Cardinale Automotive Group uses social-media tools to build target audiences, track who's taking action and see who actually shows up to buy.
FCA program boosts store’s sales
By tapping a Fiat Chrysler program, an Iowa dealership has boosted both new and certified pre-owned vehicle sales.
A spa with a service bay
It's easy to mistake the amenities at Big Two Toyota in Chandler, Ariz., for those at a high-end resort and spa.
Dealer's telephone overhaul answers the call
Bill Penney Toyota's outdated phone system hurt revenues and damaged customer satisfaction reviews. A telecommunications overhaul turned things around.
Kunes lets its people promote themselves
Kunes Country Auto Group encourages salespeople to develop their personal social media presence, and gives them the resources to do so.
Defensive driving fuels Kia store offensive
Part defensive driving course, part unofficial r&d lab, part business opportunity. There's really no downside to the B.R.A.K.E.S. program at Hendrick Kia of Concord, in North Carolina, as Service Manager Karri Carbon sees it.
Dealer's Baldrige win was a decade in the making
Don Chalmers Ford became the first domestic auto dealership to win the Malcolm Baldrige National Quality Award by implementing a business model that helps all employees grow, thrive and contribute to the organization.
Delivering cars delivers customers for store
Sun Toyota in Holiday, Fla., was seen by some online shoppers as too far away. So now it delivers vehicles to customers' doorsteps for test drives or purchases.
Dealership's return policy builds goodwill
The Maguire Family of Dealerships offers the Maguire Family Assurance policy, which guarantees the Ithaca, N.Y., based chain of dealerships will buy back a customer's vehicle if an unexpected life event, such as a family death or job loss, occurs during the first year of ownership.
Dealer's post-Katrina relief effort keeps growing
When Hurricane Katrina tore through New Orleans in 2005 and left three of Troy Duhon's car dealerships completely under water, it changed the way he did business.
BEST PRACTICES: Lexus dealership cultivates wrap artists
JM Lexus began its own wrapping business, JM Custom Creations, with a Lexus LS wrapped in a chrome-like design. Now it takes personal requests from car buyers and commercial orders from outside companies.
BEST PRACTICES: Dealership's multilingual staff caters to hearing-impaired
Michigan dealer John Fox has identified employees who can converse in more than a dozen languages, including American Sign Language, to translate vehicle and other purchases for consumers who speak little or no English or are hearing impaired.