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Best Practices

Dealership's refresher class lures buyers back

Subaru Superstore of Chandler has found a way for its customers to willingly come back to the store in droves.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Video calls help forge customer ties

Jeff Wyler Automotive dealerships use FaceTime and Facebook Live to reach out to consumers, instead of waiting for them to visit the showroom.

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Tell a friend, but do it online

Max Madsen Auto Group, among other dealerships, has moved its referral programs, which reward customers for referring friends or family to the store, online.

From 'moonshot' to marketing plan

Healey Lincoln is letting five local influencers drive each of Lincoln's five nameplates for a month, on condition they document their drives on social media.

Dealership promotes college savings

Customers rack up points for joining the program and completing certain college-related tasks, and can earn up to $4,000 a year in tuition discounts.

Sync seminars help resolve customer gripes

Officials at the Jack Demmer dealerships realized they needed to address the frustration of buyers struggling with the technology Ford has been packing into its dashboards. Seminars have been the answer.

Can a smell sell?

There's something in the air at Land Rover South Dade: A custom-made scent that sets an upscale mood for shoppers.

A dealership where women get special treatment

Dealer Paula Lohse and her team chose the "Women's Wednesday" program as a way to support women in the community. Many are the sole caretakers of their homes and children while their spouses and partners serve in the military.

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